With literally millions of conversations happening online, it can sometimes be difficult to sort between signal and noise. It can be hard to know which conversation online is important and which may be trivial and a time waster.
If you’re a marketer, it is essential to be skillful in sparking meaningful conversation online and building upon these to ultimately close sales and be do business development deals. Here, we will discuss 3 tips for sparking these conversations.
Find The Pain
First, seek to understand the need or pain-point you are trying to address and help make them understand you have their best interest at hand. Do some research on what’s the biggest issue they are currently having and have some ideas ready to talk about when reaching out. Make it personal to them.
It’s About Them
Remember you are not doing this for YOU right now, put THEIR best interest ahead of you and look out for them. Give them the time of day that you would want if someone were trying to help you. This falls in line with Gary Vaynerchuk’s thoughts <http://garyvaynerchuk.com/>: “give, give, give, give, then ask.” By this time, you will have given them so much value that they almost have to purchase from you.
Honesty Leads to Trust
Be honest with what you are trying to accomplish. Nobody wants to work with flakes, so be 100% YOU and don’t put on a show for anyone. At the end of the day if you don’t know something, be the first one to ask for help. The important thing is to communicate clearly and effectively
By following these guidelines, you can spark conversations that are valuable and fruitful for your clients and for your business.
Please contact us to learn more about tips for communicating online.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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