In the early days of social media and internet marketing the job of managing that campaign often fell to the marketing employee who had the most free time during the day. Updating, liking, sharing were all fairly easy to handle when you were using just Facebook and Twitter.
Those days are gone and today an effective marketing campaign might include 5 or 6 different social media platforms with much more attention being paid to actively engaging your audience numerous times in a day, if possible. Your Social Media Manager should be expected to plan and execute your strategy and handle customer interaction with the utmost level of customer care.
The candidate that you consider for this position should exhibit a skill set that includes:
- Content Creator
With fresh and relevant content being the driving force behind your SEO efforts, your candidate should be able to generate this content and share it with your target audience in a straight-forward but friendly manner. They should be able to discuss the content that they have shared as well.
- Find Your Audience
This person should have a very clear understanding of your brand so that they can find your potential customers and engage them using social media. They should also understand how to use keywords and marketing reports to find your targeted audience.
- Stay Current and On Topic
Once your audience has been engaged, your Social Media Manager should respond to any initiation of conversation in a timely manner. They should stay up-to-date with your businesses current status and products so that they can effectively create a customer during their interactions. This is a person that you should have confidence in and really trust to protect your presence on the web.
The Sherwood Group understands the marketing communication challenges that our clients have experienced and for over 30 years we have been overcoming those challenges. We are prepared to offer you the same level of support and expertise. Contact us for more information today!
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Use Google+ And Improve Your Search Engine Rankings
This article is provided here for your business success and creative inspiration by:
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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