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The use of color in marketing has been a widespread discussion for a long time. With your brand, does your choice of color really affect your success in market? Or is it simply a fad? While we can agree that the perception of color is purely subjective — that is based on individual experiences, context and personality — it can influence consumers. In fact, according to a research conducted, color can influence up to 90 percent of snap judgements when it comes to a brand. How? Let’s take a look.

 

3 Ways Color Can Help Your Brand

1. It Gives Your Brand a Personality

A brands success is largely a result of how they are perceived by audiences. Are they strong and trustworthy? Fun and relatable? Environmentally friendly? No matter the product offering, a brand’s personality can directly influence whether people purchase from them. How do you convey this personality? As such a powerful creative tool, color offers a unique method of expressing meaning and emotion without words.

Cabela’s is an outdoors company that uses the colors green and yellow. Both colors are clearly associated with nature and the sun, and therefore link directly to the company’s focus on the environment and evoke the feeling that Cabela’s is knowledgeable about camping, hunting and all things outdoors. Lifelock is an identity theft protection service whose logo is a white lock over a red background; the white stands out as pure, while the red suggests caution. This color scheme evokes feelings of security and reliability — two qualities essential to the service the company provides.

When deciding on color for your brand, it’s important to consider context. Think about the color brown. If placed on a women’s fashion logo it could make the brand seem boring and out-of-touch. However, if placed on a logo for an adventure travel company, it could help the brand relay a sense of power and strength — perfect emotions for audiences to feel when purchasing travel equipment.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

2. We Buy What Is Familiar

It is a relatively well known idea in marketing that consumers purchase according to what feels comfortable and familiar. Often in a supermarket, where there are so many choices, people will pick the brands they have used before or at least the ones that are well known. And how do you create this sense of familiarity? Color is a great way to stand out of a crowd of competitors.

Cadbury, for example, has used that particular shade of purple across all branding that it has been specifically trademarked as Cadbury purple. Similarly, Tiffany and Co. have used that particular light blue so well that it is instantly associated with the company.

Try picking a color and sticking with it across all branding. Over time, these colors will become familiar to consumers who will associate it with your company. It can be a great way to stand out of the crowd and build a consumer base.

3. You Attract the Right Audience

A person’s cultural environment, interests and gender can influence how color affects them. Therefore, if you have a specific target market, choosing colors that appeal to them can be a great way to raise awareness and attract more consumers. A simple example is with gender. If you’re a jewelry company, picking colors like pink, silver and light blues probably won’t attract boys, however is a great way of attracting the target female demographic. As such, color can be a great tool for filtering out audiences that won’t use your brand and attract those who will.

Color can be a major factor that contributes to a brand’s success. As a tool for association and personality, brands have a chance to stand out if color is used well in any marketing campaign.

If you want help improving your brand or for other graphic design consulting, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals.
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This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

Have you been hesitant to go after big clients because you operate a small business? We have good news for you: You don’t have to be a big company to get big clients. Here are five strategies small businesses can use to get and keep big clients:

 

How your small business can win BIG clients

Find your niche.

You can’t be everything to everybody. You can, however, be very, very good at some things. Take the time to know and understand what it is that you do better than anyone else. Focus on and expand your strengths.

Choose wisely.

When you go after new clients, study the market carefully. Keep up on business news in your area. Which potential clients are expanding or restructuring? Has there been a significant change in mission or in leadership? Which big clients are most likely to need your services now or in the future?

Overwhelmed by all these details? Download our web design and social media marketing price list.

 

Keep it personal.

Small businesses have the advantage when it comes to the personal touch. When you go after the big clients, let them know that their business will be very important to your company. Let your client-to-be know how they can count on you and your staff to provide plenty of personal attention.

Adapt and innovate.

As a small business owner, you write your own rules. You don’t have to go through corporate layers to change plans quickly. Make sure your presentation includes the value of adaptability and quick response to client needs.

Tell your story.

Can you offer lower cost because you have less overhead? Do you have loyal employees and next-to-zero turnover? Have you been in business for four generations? Have you nurtured your business as a personal passion? Everyone loves a success story. Be sure to share yours.

Contact us for more ideas on how you can position your small business to win big clients.

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Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Website Design, Graphic Design, and Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in services and the business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Download our web design and social media marketing price list.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

Do you love a good success story? We do too, but we also love using sarcasm to make a serious point. So, without further ado, please enjoy these 8 surefire ways to kill your business.

 

8 Surefire Ways to Kill Your Business

1. Wear rose-colored glasses. There’s a certain way the world should work, so demand that it works that way, and disregard anyone or anything that does not abide by your rules. Ignore criticism, because your critics don’t understand the way the world works either. Trust everyone at their word. No one is untrustworthy behind rose-colored glasses.

2. Slow down and take as much time as you need to make decisions. Be courteous to a fault, and offer second- and third-chances to your suppliers. Nice guys finish last, but at least they finish, right?

3. Do not accept a middle ground between business success and personal fulfillment – never the twain shall meet. Either work yourself into an early grave as a rich man, or as an enlightened business failure.

4. Don’t worry about financial management or accounting. You can pay professionals to take care of your books. They’ll tell you if there’s a problem with cash flow. Or better yet…

5. Be a lone wolf. It’s your business, therefore, you can do it all. Be the accountant, the lawyer, and the salesman. The business can’t really be worth it if you can’t take credit for everything, right?

6. The customer is always right. Yes, they are. Especially the ones who don’t understand what you’re selling. They’re the ones you need to focus all of your attention on.

7. Share your competitive advantage. This can be easily accomplished by avoiding non-disclosure agreements and bragging on social media.

8. Develop a mission statement, then disregard it. In fact, forget every reason you ever had to go into business in the first place. Or, forget about missions and goals altogether, and fly by the seat of your pants. You’ll be able to eliminate your planning department.

Give us a try! The Sherwood Group can help you double and triple your business
through our skills in advertising, graphic design, and website design.

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Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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Please comment. We’d like to know if you found this article informative or helpful?

 

Most people dread networking. The very word makes them anxious and worried. Maybe this is the reason social media is so popular. However, nothing compares to face-to-face networking through the many business networking groups or chambers of commerce.

Four Tips For Successful Business Networking, The Sherwood Group, Will Sherwood, Graphic design, website design, advertising

Once you start meeting people in person, you can really begin to grow your business. Here’s how you can approach networking without panicking:

  • Pretend that you are just visiting friends. When you approach networking this way, you won’t put too much pressure on yourself, you’ll feel more relaxed, and others will find it much easier to talk with you.
  • Be prepared:
    • Take some business cards for handing out.
    • Prepare a short introduction about your business in advance. A good business introduction includes what you do and the benefit that people can expect from working with you. Don’t simply say, “I’m a realtor,” or “I’m a graphic designer.” Instead say something like this: “I use my skills in real estate to help people find their dream home,” or “I use my 20 years experience in advertising, graphic design and website design to help my clients to double and triple their business.” You’ll know you’ve done a great job when people say, “How do you do that?” or “Wow! Can you help me double my business?”
  • Ask questions. Even if you are shy, a great ice-breaker is to simply ask, “Hello, my name is …. What do you do?” Another great question is “If I were at a business meeting, what sorts of things might I hear that would let me know they would be a good referral for you?” or “What sorts of companies do you like to work with?”
  • Know who you’d like to work with. If there are particular kinds of companies that are good strategic alliances for you, like CPA’s or attorneys, it’s helpful to know this in advance. This way you can focus your time with these sorts of people when they are attending the event.
  • Follow-up. As sales trainer and motivational speaker Brian Tracy, says: “The fortune is in the follow up.”
    • If you promise to do something, be sure to do it. When someone is interested in your business, stay in touch or send the information you promised.
    • One of the very best ways to get to know people is to invite them for coffee. Most people love to talk about their business, and meeting outside of a networking event is a great way for you both to learn more about the others’ business.

Contact The Sherwood Group for more help growing your business.

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The Sherwood Group, Advertising, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor!

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Not too many years ago, only the largest companies could afford dedicated customer service. That’s not the case today, though. In the Age of Technology, if you aren’t providing world-class customer service you’re losing money.

 

Legendary Customer Service

Are Customer Service Dollars Well Spent?

A 2013 Dimensional Research Survey confirmed the importance of customer service to bottom line sales. Here are just a few of the findings. All percentages are for business-to-business sales, but business-to-consumer sales follow a similar pattern:

  • There is no more powerful way to build trust with customers and clients than to provide excellent customer service.
  • Good customer service boosts sales. 62 percent of participants said they purchased more from vendors when customer service was satisfactory.
  • How many stop buying altogether when customer service is poor? Two-thirds said they would not keep working with a company with poor customer service.
  • Do online customer service reviews matter? 88 percent said online sources influenced the buying decision.
  • When you deliver less than stellar customer service, does the word get around? 95 percent said they share those experiences with others.

Smart Tools to Help Your Customer Service Soar

Do you want to get better at customer service, but aren’t sure where to start? Here are some suggestions to help. You don’t have to break the budget to take advantage of amazingly powerful customer service tools. Almost any company can find the time and personnel to get started.

  • Zipwire is a powerful platform for managing customer interactions. It is a cloud-based system that grows as you grow and can accommodate small start-ups as well as large, established companies. The pricing scales with client needs. Check their inbound info page for a look at what your customer service can easily become.
  • What if you built an online community for fielding questions and observations from customers? You can do that readily with the Get Satisfaction system. For small companies with limited resources, this can be a business builder. As the community grows, your staunch supporters will step in to voluntarily help with customer service by assisting their peers. People love to be of value, and Get Satisfaction gives them a place to shine.
  • Hootsuite is a time-saver and all-around great friend to have around. You can monitor and manage your social media channels from one dashboard. With a little practice—and maybe some help from Hootsuite University—you can do everything from engaging with customers and vendors to monitoring discussions about you or your brand online. After all, there is no question about whether or not people will talk about you in online media. The only question is whether or not you will join the conversation. Hootsuite apps extend the functionality considerably.

No matter which tools you choose make sure you and your team stop thinking of handling orders as “customer transactions.” Rather, develop the picture of every customer contact to be an “interaction” and develop an ongoing relationship, not a one-time event.

To help with that process, figure out how much each customer brings to your business over the lifetime of your relationship. No one is more important than your customers. Without them, your business can’t survive.

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This article is published by The Sherwood Group, Creative Agency:
The Sherwood group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Santa Clarita, California, a planned community just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

 

Download Our Free Report:
“Four Tips for Effective Website Design”

 

Download our free report:Download our free report: "The Four Most Important Elements of Website Design." Written by the CEO of The Sherwood Group, Will Sherwood.

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Whether you’re thinking of having your website designed or are in the process of reviewing design firms, our free report, “Four Tips for Effective Website Design” will help you avoid some of the many pitfalls in website design.

 

The growth of the internet in terms of active users has brought with it a commensurate proliferation of advertising. This phenomenon has made online advertising a very competitive arena where consumer psychology now plays an increasingly important part.

 

consumer advertising image

Every day more and more people are entering the online advertising arena hoping to capture a tiny sliver of the huge, and an ever-expanding, worldwide market.

To that end, advertisers and copywriters seek advertising inspiration that will result in just the right advertising content. The problem is, most turn to their own creativity for inspiration rather than consumer psychology. What they don’t seem to realize is, creativity in advertising often becomes more about the creator of the advertising than the prospective consumer. And, when you lose focus on the consumer, your results will suffer, and you may never even know it.

Here are three psychological characteristics that are present in virtually all individual and business consumers:

Curiosity

Astrophysicist Neil deGrasse Tyson said:

“There is always a place I can take someone’s curiosity. . . .”

When Tyson said that, he was speaking in the context of education. But the same is true in advertising. People are naturally curious, and the advertiser who triggers that innate curiosity can lead them anywhere. You can do that by creating a headline or other lead-in that arouses curiosity. If you do that, people won’t be able to resist reading the body of your ad, clicking the start button on your video, or clicking through to your sales page.

Selfishness

Most people would be insulted if you implied that they were selfish. But, when it comes to being consumers, the truth is we all are. We all want the best for ourselves, and there’s nothing wrong with that. The question that underlies every decision we’re faced with as consumers is; “What’s in it for me?” So, advertising content, whether it’s textual, photographic, audio, or video should answer that question in some way.

Competitiveness

When it comes to making purchases, we all have a bit of a competitive streak – some of us more than others. That competition is manifested in our desire to get the best deal possible on whatever we’re buying.

Most marketers understand that consumers want the best deal possible, but many mistakenly liken “good deal” to “low price”. For some consumers, that’s true. But for most, a good deal simply means acquiring a product that meets all their needs at a price that they consider to be fair. Of course, fair is in the eye of the beholder, and not all products have a flexible price.

Just remember that people want what they want, and most are willing to pay a fair price for it. Your job as an advertiser is to convey the benefits of the product you’re advertising in such a way that any reasonable price will be seen as fair by the prospective customer. So, when they purchase that product, they’ll see it as a bargain. And that will make them feel as though they’ve won.

By pursuing this lost discipline of advertising inspiration, you’ll tap into a reservoir of ideas that will set your advertising apart from the rest of the crowd in terms of effectiveness.

Is there still room for creativity in advertising? Of course there is, as long as it’s used to convey a customer-focused message, and not just for creativity’s sake.

To learn more about how to improve your advertising, contact The Sherwood Group online or call 661-287-0017.

If you enjoyed these ads, you may also want to check out these:

Social Networks: The Key To Business Growth
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4 Ways Business Blogging Helps Build Trust In Your Business
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This article is provided here for your own information and inspiration by:

The Sherwood Group, located in Santa Clarita, California, a planned community just outside Los Angeles, California has over 30 years of experience working with the growth challenges presented by clients, small and large. Our clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant in 10-15 years.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

Thanks to AdWeek Magazine for gathering this inspiring collection of the most watched ads on YouTube in 2013. Clearly they’ve earned our attention through their clever use of universal themes and humor.

 

10 Audi “Prom”

Creative Agency: Venables Bell & Partners
Media: Mediacom
Upload date: 1/24/2013
Views: 10,732,209

9 Volkswagen “Get In. Get Happy”

Creative Agency: Deutsch LA
Media: Mediacom
Upload date: 1/27/2013
Views: 14,740,854

8 RAM “Farmer”

Creative Agency: The Richards Group
Media: Universal McCann Detroit
Upload date: 2/3/2013
Views: 16,609,825

7 Geico “Hump Day”

Creative Agency: Martin
Media: Direct
Upload date: 5/22/2013
Views: 18,569,964

6 Kmart “Ship My Pants”

Creative Agency: Draftfcb
Media: iProspect
Upload date: 4/10/2013
Views: 20,013,129

5 PooPourri.com “Girls Don’t Poop”

Creative Agency: Harmon Brothers
Upload date: 9/10/2013
Views: 20,035,923

4 Pepsi MAX “Test Drive”

Creative Agency: TBWA\Chiat\Day
Media: OMD
Upload date: 3/12/2013
Views: 39,551,290

3 Microsoft Internet Explorer “Child of the ’90s”

Creative Agency: Microsoft with Column Five
Media: Starcom MediaVest
Upload date: 1/23/2013
Views: 47,943,975

2 Dove “Real Beauty Sketches”

Creative Agency: Ogilvy Brazil
Media: PHD & Mindshare
Upload date: 4/14/2013
Views: 59,553,696

1 Evian “Baby & Me”

Creative Agency: BETC
Media: Havas Media International
Upload date: 4/19/2013
Views: 66,249,340

If you enjoyed these ads, you may also want to check out these:

The Honda Hands Ad
Canine Domino Effect
Fun Television Advertising at Its Best!
From Love to Bingo in 873 Images
Motel 6 Takes a Trip Through Time
The World’s History in 3 Minutes

This article is provided here for your business success and inspiration by:

The Sherwood Group, located in Santa Clarita, California, a planned community outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world (and yes, even Europe, China, and South America). It’s not the size or industry that defines our clients. It’s their mindset–They want quality and service.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

 

Everybody has thought about pursuing a creative field at one point or the other and many of us have been lucky enough to have careers that enable us to be creative. However, there are many ways to be creative even if you don’t work in any of the so-called creative fields.

 

How to create for a living image

As long as you’re introducing some kind of innovation in what you do, you’re being creative. The advantage of always trying out something new is that, sooner or later, you’re bound to hit upon something that works really well.

Try out the following tips. They can help you create for a living rather than just working for a living.

Wear something new.

This might seem like a strange suggestion to increase creativity but it’s very useful because everyone has to get dressed to go to work. Rather than wearing the same navy blue suits all the time, why not try something new? Creativity is one of those things that increases the more you do it. So if you’re creative in one aspect of your life, you’re likely to become creative in a different one as well.

Eat somewhere new.

Everyone gets caught up in the same patterns, taking the same food to work or ordering the same selections from the same places. We even tend to hang out with the same people when we go to work. Cliques form in all places, from high school cafeterias to break rooms at work. Why not try talking to someone new at work or going somewhere new to eat with them? Just start being adventurous in one way and you’ll find yourself becoming adventurous in other ways too.

Get a hobby.

Doing something creative in your spare time can be really relaxing and motivating. Take up ceramics. Meet new people. Start painting or drawing. Take your sketch pad and walk around the park until you find something you want to draw. Take some Tai Chi Qijong classes. You’ll start seeing yourself in a new way and others will too.

Start small at work.

If you’ve generally been following the same patterns at work, you probably don’t want to stun your coworkers with suggestions that will take a lot of effort. But there’s no harm in speaking up at meetings and suggesting small changes that you or others can make. Make sure that you phrase everything in a positive way which encourages people to agree with you.

Decorate your office space.

Most of us spend so much time working. From 9 to 5, we’re sitting in the same cubicles or offices. And yet, we don’t make any effort to make these spaces pleasant for ourselves. Get a print of your favorite artwork. Get a plant or two in brightly-colored pots. Pin up your favorite poem. If you’re not into art or poetry, there must be something you enjoy: music, movies, TV shows etc. It just helps to have something in your office space that reminds you of what you enjoy.

Contact us for more tips on how to create for a living.

If you enjoyed this article, you may also want to check out these others:

How to Use Social Media to Grow Your Business
Rookie Social Networking Failures and How to Avoid Making Them
How to Get Business Referrals at Face-To-Face Networking Events
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

As a business owner, you’ve likely already been approached by someone suggesting you should establish or expand the social media presence of your company. Here’s how to do that:

 

Social media network concept image

The numbers don’t lie. Twitter alone boasts over 250 million monthly users sending 500 million tweets per day. Facebook and LinkedIn have equally expansive user bases and traffic levels. When it comes to return on investment (ROI), it is impossible to beat the value of leveraging these platforms.

Unfortunately the misconception that social media is little more than a playground for younger generations and niche groups still exists. While there is no doubt that there is plenty of “social” activity going on, those looking to grow their business should instead view these platforms for what they CAN be: powerful marketing and customer service tools.

Here are 3 ways that social media can help grow your business:

Create a living presence on the web

Setting up a Facebook page that is rarely updated is as ineffective as creating a static website. Social media works best when it is well attended to and viable. Your company can launch new products and services in real time instead of waiting days or weeks for print or television ads to air, and for a fraction of the cost.

Attract providers and personnel

Your company can follow potential providers to get news and announcements. When an opportunity presents itself, you can engage quickly. Likewise for staffing needs. Posting job announcements and reading profiles on LinkedIn, for example, can connect you with qualified personnel.

Connect with customers

Social media allows you to engage customers in real time. You can notice any issues trending about your company or services and address them proactively. You can also provide optimum customer service. In today’s instant atmosphere, customers do not want to send emails and wait days for a response or navigate complicated automatic phone trees to get answers.

Remember: “Chance favors the connected mind.”  ― Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation

The Sherwood Group offers social media integration and other ways to help make your competition wonder “Now what do we do?” Contact us today to find out how we can help you!

If you enjoyed this article, you may also want to check out these others:

Rookie Social Networking Failures and How to Avoid Making Them
How to Get Business Referrals at Face-To-Face Networking Events
3 Tips To Strengthen Your Brand: Patience, Passion and a Catchy Name
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing

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If you’d like to strengthen your brand and make it instantly recognizable so that it helps you generate more business, consider the following 3 tips:

 

Company-Branding

We’re all familiar with certain brand names in our day-to-day lives. We all drink “Coke” or “Pepsi” rather than just “cola” or “soda.” We buy our clothes from the Gap or Express. Even when it comes to over-the-counter medication, we think in terms of “Advil” or “Motrin” rather than Ibuprofen.

At some point, it’s possible for a product to become so popular that people start using the brand name to refer to the product (such as “Kleenex” or “Xerox”), rather than the class of things the product actually falls under (facial tissue or photocopy). Here are some tips to help you do that:

A Catchy Name.

“Coke” was actually named after the drug that was being added to the product. Yes, Coke actually contained cocaine until 1903, when it was removed. Now, “Coke” just has a catchy sound, although probably not as much as “Gap” or “Express.” A catchy name is not a necessity for branding but it definitely helps. If Coco Chanel had been named Jean-Marie LeGrand instead, would the “Chanel” brand have the same degree of resonance today?

Conveying Passion.

Branding is about taking what you feel passionate about and being unafraid to show it to people. Sometimes, people feel a little self-conscious about showing passion for certain things. If the thing that you’re passionate about has nothing glamorous about it, you may think you don’t need to be passionate about it. But there are many everyday things that sell as well as they do because of the passion with which they are conveyed. Consider cornflakes or other cereals like Lucky Charms or Fruit Loops. These are just regular things that people use everyday but advertisements for these cereals still convey passion, when you see kids (or grown ups) being excited about eating their breakfast every morning.

Being Patient.

You can’t create a brand name overnight. Certain things do take off very quickly, if the idea behind them really appeals to people. But there’s no need to be upset if you don’t manage to do this right away. As Malcolm Gladwell points out in his book, Outliers, there’s a 10,000 hour rule i.e., people who spend 10,000 hours or more practicing their craft usually become great at it. Similarly, the more time you spend creating and developing your brand , the more likely it is that your efforts will bear fruit.

By focusing on these tips, you can help ensure that your branding takes your company in the direction you want. (Feel free to contact me to learn more about branding for your business.)

If you enjoyed this article, you may also want to check out these others:

4 Mobile Marketing Mistakes To Avoid
4 Common Social Media Mistakes and How To Avoid Them
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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Please comment. We’d like to know if you found this article informative or helpful?

According to the American Marketing Association Dictionary: Business branding “is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.

 

Branding-466959933

So, why should you care about business branding?

Just as certain universal symbols elicit quick recognition of an instruction or message, branding brings instant recognition of a particular product or company. Consider the yellow signs we all see from time to time with a stick figure walking. As you know, this means “pedestrian crossing.” And everyone knows that a red circle with a diagonal red line drawn through it means “no”. Just as there are internationally recognized symbols, there are internationally recognized brands. No matter where you are in the world you will instantly recognize the Coca-Cola logo and the brand it represents.

In the business and advertising world, recognition can mean the difference between a sale or a missed opportunity and branding is at the top of the list of importance. Consider the following:

  1. Branding and recognition are no longer optional, they are mandatory for recognition in today’s business world.
  2. Branding is essentially giving your company or business a unique identity that sets it apart from other businesses in your field.
  3. Just like fingerprints, a company brand says that your business is one of a kind.
  4. There are several key advantages to establishing a brand for your company:
  5. Sets you apart from other similar businesses
  6. Instantly identifies your company and the unique approach(es) you have in your field
  7. Elevates your company in the minds of consumers
  8. Gives your company easy recognition among a group of other companies
  9. Gives your company “ownership” of a segment of your service market
  10. Aligns your company to receive preferential treatment from advertisers
  11. Increases sales through name recognition
  12. Creates opportunities to network and grow your company

As you might guess, creating a memorable brand is critical to helping you establish your company, product, or service. The strong points of your business should be the foundation upon which your brand is built, and the unique service(s) or business approach that you provide should become the core of your company brand:

  1. Setting your company apart from the field can help place your business uppermost in consumers’ minds when they seek the service(s) or good(s) that your company provides.
  2. Branding is essential for business growth in the 21st century. Without it your company is just another among many.
  3. Since this is the computer age, establishing a website with an easily remembered site name is a must. Securing an appropriate URL is the key to marking your territory in your particular market.

Contact us for help building your business branding.

If you enjoyed this article, you may also want to check out these others:

3 Reasons to Complete (or Update) Your LinkedIn Profile NOW!
How To Amp Up Your Visibility With Facebook
A Picture’s Worth a Thousand Sales: Using Pinterest for Business
Why Should You Care About Starting A Blog?
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?


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