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Everybody has thought about pursuing a creative field at one point or the other and many of us have been lucky enough to have careers that enable us to be creative. However, there are many ways to be creative even if you don’t work in any of the so-called creative fields.

 

How to create for a living image

As long as you’re introducing some kind of innovation in what you do, you’re being creative. The advantage of always trying out something new is that, sooner or later, you’re bound to hit upon something that works really well.

Try out the following tips. They can help you create for a living rather than just working for a living.

Wear something new.

This might seem like a strange suggestion to increase creativity but it’s very useful because everyone has to get dressed to go to work. Rather than wearing the same navy blue suits all the time, why not try something new? Creativity is one of those things that increases the more you do it. So if you’re creative in one aspect of your life, you’re likely to become creative in a different one as well.

Eat somewhere new.

Everyone gets caught up in the same patterns, taking the same food to work or ordering the same selections from the same places. We even tend to hang out with the same people when we go to work. Cliques form in all places, from high school cafeterias to break rooms at work. Why not try talking to someone new at work or going somewhere new to eat with them? Just start being adventurous in one way and you’ll find yourself becoming adventurous in other ways too.

Get a hobby.

Doing something creative in your spare time can be really relaxing and motivating. Take up ceramics. Meet new people. Start painting or drawing. Take your sketch pad and walk around the park until you find something you want to draw. Take some Tai Chi Qijong classes. You’ll start seeing yourself in a new way and others will too.

Start small at work.

If you’ve generally been following the same patterns at work, you probably don’t want to stun your coworkers with suggestions that will take a lot of effort. But there’s no harm in speaking up at meetings and suggesting small changes that you or others can make. Make sure that you phrase everything in a positive way which encourages people to agree with you.

Decorate your office space.

Most of us spend so much time working. From 9 to 5, we’re sitting in the same cubicles or offices. And yet, we don’t make any effort to make these spaces pleasant for ourselves. Get a print of your favorite artwork. Get a plant or two in brightly-colored pots. Pin up your favorite poem. If you’re not into art or poetry, there must be something you enjoy: music, movies, TV shows etc. It just helps to have something in your office space that reminds you of what you enjoy.

Contact us for more tips on how to create for a living.

If you enjoyed this article, you may also want to check out these others:

How to Use Social Media to Grow Your Business
Rookie Social Networking Failures and How to Avoid Making Them
How to Get Business Referrals at Face-To-Face Networking Events
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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Please comment. We’d like to know if you found this article informative or helpful?

It can be extremely overwhelming the first time you make a concerted effort to start social networking online. It’s so different from networking in person. And though everyone makes a few rookie mistakes, here’s how you can avoid the most common ones.

 

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If your social networking efforts are struggling and you’re not getting the kind of results you want, here are some common mistakes you should avoid making:

Having A Rookie Profile

You may be new to social networking, but your profile shouldn’t give this away. Don’t just pull an old photo off Facebook and throw up a patchy job history. Take the time to develop a professional profile, including your photo, work summary, and job history. Paying for  professional head shots can really be worth the money here. Your photo is the first thing people see and they will start developing their opinion of you from that photo before they ever read a word about you.

Another big mistake many new networkers make is filling their profile with professional sounding platitudes. Anyone viewing your profile can spot these for the “frosting” they are.

Gaining Followers Without Building Relationships

Rookie networkers often make the mistake of thinking that the number of followers they have makes any real impact on their social networking success. The quality of your followers is vastly more important than the quantity. Just 5 followers that you have taken the time to build a real professional relationship with will take you many times further than 500+ names on your list that you have never talked to. Take it slow and make time to converse with the contacts you make. If they are not interested in taking the time to talk to you, then they are definitely not going to take the time to help you.

Asking For Favors Too Soon

Yes, networking is all about eventually helping each other out, but you can’t rush to that point. Asking for professional favors or recommendations before giving someone a reason to trust you can ruin any chance you would have had down the line to benefit from their contact. As a rule of thumb, you should always try to offer a favor yourself before asking for one. This can be as simple as sending them lunch when they mention they forgot theirs or as big as getting their niece a job in your office, but make sure they have a reason to want to help you.

By implementing the above tips, you can ensure that your networking efforts bring you the business you want. If you have any questions about social networking, please feel free to contact me.

If you enjoyed this article, you may also want to check out these others:

How to Get Business Referrals at Face-To-Face Networking Events
3 Tips To Strengthen Your Brand: Patience, Passion and a Catchy Name
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

Events where business professionals come together to establish new contacts and strategic alliances offer a great place to stimulate new leads and grow your business. However, it’ll be tough going if you don’t know the tricks of the trade.

 

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Attracting business referrals at networking events is a skill worth developing. Here are some tips for creating lasting partnerships and strategic alliances for yourself and your business:

1. Approach business professionals like friends.

Be a friend first and a business associate second. Although your goal is to obtain business referrals, this is not the time to “sell” your business. When you treat people like friends and are curious about what they’ve been doing, instead of acting like a used car salesperson, you will naturally create like-minded relationships that don’t require a sales pitch. This is because they’ll feel comfortable with you on a personal level.

2. Choose quality over quantity.

The number of people you talk to at an event does matter. Talking to everyone won’t produce good results because every conversation, face, and detail will eventually blur together. Choose to limit your conversations to a few people. Between 5 and 10 is appropriate. The goal is to have a meaningful interaction with each, and so you can set the stage for future discussions.

3. Develop an elevator speech.

Your elevator speech is a way of telling others in 30 to 90 seconds who you are and what you do. It has to sound normal. You don’t want to sound as if you are rushing to get to the next person. (Running around the room passing out business cards is a big No No, and really turns people off.)

Practice your elevator pitch so it rolls off your tongue, sounds conversational and flows easily. If you don’t know where to begin with your elevator speech, Bob Burg’s blog has ideas and suggestions for developing one.

4. Ask questions.

Exchanging ideas is about asking questions and listening to the responses, then using their answers to move the conversation forward. However, remember that networking conversations are not interviews. You’ll get the best results if you allow time for the other person to ask questions about you and your business too.

Once you’ve said hello, and asked them what they do, perhaps the most effective question you can ask is: How would I know if someone I’m speaking with would be a good prospect for your business? (See Conversation Starters below for more great question possibilities.)

5. Remember the principle of reciprocity.

When you speak using the same amount of time or words that the other person has used, you’re using the principle of “reciprocity.” For example if someone says, “I use my skills in graphic design to help my clients double and triple their business. What do you do?” How should you respond? We recommend that you reply using approximately the same number of words. When you match the length of the other person’s comments, you’re effectively using reciprocity.

6. Spend between 5 and 10 minutes per person.

If you spend too much time with just 1 or 2 people you won’t have time to meet anyone else and you might miss out on a good prospect. If you find yourself with someone who’s unusually interesting, the preferred way to get to know them better is to meet at a later date.

7. Write notes on business cards or on their brochure.

As the old saying goes, “The palest ink is better than the best memory.” Writing notes allows you to recall the conversation long after it’s over. Write the details about the conversation, date and event. You might also note the business referrals they’re looking for and their best strategic alliances. These notes will help refresh your memory later on when you follow up.

8. Follow up.

When you have a conversation at an event be sure to keep in touch. Without follow up, you minimize your chances of referrals from that person. You can start by mentioning where you met and the highlights of your conversation to help jog their memory, then if it’s appropriate you can ask to grab coffee or lunch so that you can learn more about them and their business. In addition, if you received a referral, you can send them a thank you note of appreciation. This sort of attention to detail goes a long way.

Conversation starters to help get you going:

  • “How did you get your start in the widget business?”
  • “What do you enjoy most about your profession?”
  • “What separates you and your company from the competition?”
  • “How would I know if someone I’m speaking with would be a good prospect for you?”
  • “What advice would you give someone just starting in the widget business?”
  • “What significant changes have you seen take place in your profession through the years?”
  • “What ways have you found to be the most effective for promoting your business?”
  • “What one sentence would you like people to use in describing the way you do business?”

When you focus your attention on the other person, it helps you stand out from the crowd. Once you get the hang of networking, referrals will more naturally come to you. Just be sure you regularly attend networking events. Once each month or more will give you the best results!

By implementing the above tips, you can ensure that your networking efforts bring you the business you want. However, if you have questions about networking, please feel free to contact me.

If you enjoyed this article, you may also want to check out these others:

3 Tips To Strengthen Your Brand: Patience, Passion and a Catchy Name
4 Mobile Marketing Mistakes To Avoid
4 Common Social Media Mistakes and How To Avoid Them
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing
Combining Blogging and Social Media into a Truly Effective Strategy

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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If you’d like to strengthen your brand and make it instantly recognizable so that it helps you generate more business, consider the following 3 tips:

 

Company-Branding

We’re all familiar with certain brand names in our day-to-day lives. We all drink “Coke” or “Pepsi” rather than just “cola” or “soda.” We buy our clothes from the Gap or Express. Even when it comes to over-the-counter medication, we think in terms of “Advil” or “Motrin” rather than Ibuprofen.

At some point, it’s possible for a product to become so popular that people start using the brand name to refer to the product (such as “Kleenex” or “Xerox”), rather than the class of things the product actually falls under (facial tissue or photocopy). Here are some tips to help you do that:

A Catchy Name.

“Coke” was actually named after the drug that was being added to the product. Yes, Coke actually contained cocaine until 1903, when it was removed. Now, “Coke” just has a catchy sound, although probably not as much as “Gap” or “Express.” A catchy name is not a necessity for branding but it definitely helps. If Coco Chanel had been named Jean-Marie LeGrand instead, would the “Chanel” brand have the same degree of resonance today?

Conveying Passion.

Branding is about taking what you feel passionate about and being unafraid to show it to people. Sometimes, people feel a little self-conscious about showing passion for certain things. If the thing that you’re passionate about has nothing glamorous about it, you may think you don’t need to be passionate about it. But there are many everyday things that sell as well as they do because of the passion with which they are conveyed. Consider cornflakes or other cereals like Lucky Charms or Fruit Loops. These are just regular things that people use everyday but advertisements for these cereals still convey passion, when you see kids (or grown ups) being excited about eating their breakfast every morning.

Being Patient.

You can’t create a brand name overnight. Certain things do take off very quickly, if the idea behind them really appeals to people. But there’s no need to be upset if you don’t manage to do this right away. As Malcolm Gladwell points out in his book, Outliers, there’s a 10,000 hour rule i.e., people who spend 10,000 hours or more practicing their craft usually become great at it. Similarly, the more time you spend creating and developing your brand , the more likely it is that your efforts will bear fruit.

By focusing on these tips, you can help ensure that your branding takes your company in the direction you want. (Feel free to contact me to learn more about branding for your business.)

If you enjoyed this article, you may also want to check out these others:

4 Mobile Marketing Mistakes To Avoid
4 Common Social Media Mistakes and How To Avoid Them
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

Mobile marketing is a new frontier for many businesses. Some have utilized this form of marketing very well, while others have merely been stumbling along. Here are the top four mistakes businesses make in mobile marketing:

 

Mobile marketing graphic

1) Not optimizing your website for smartphones & tablets:

Or also known as not making your website “responsive.” I have seen this happen even to the best of them, i.e., mobile app companies. I try to pull up a website on my phone and the writing shows up teeny-tiny on my screen and I have to continue to zoom in because the website is made for desktop use only. This mistake should hopefully phase out over the next year or so as companies become more knowledgable in responsive design. (Heck, maybe some of the services popping up will help make responsive design the norm.)

2) Not targeting ads to your audience:

With any form of marketing comes advertising. Remember the days when banner ads were the hottest way to display ads? Nowadays, people can buy ads on Google, create affiliate programs with other power partners, and even create targeted ads to find the company’s audience. The act of creating targeted ads seems to fly over some businesses, as they think that their product is for “EVERYONE!” No. No one product is for everyone. This mistake is based more on ill preparation by the business for defining their audience.

3) Don’t tell me, you’re still using pop-up ads?

Hmmm. Thought we had gotten rid of these last decade! Some businesses still think this method of advertising serves audiences well, but it really does not. A famous example of this is Forbes Magazine, which makes any user encounter a pop-up ad before continuing on to an article. For me, this is unnecessary and annoys me as a user and I feel less likely to read the article or stay on their website.

4) Spamming people to buy your product:

No matter how much the Internet evolves there will always be spam. These days spam takes the form of overly eager tweets sent out constantly on a company feed. Some more “advanced” users will seek out influencers in their audience and spam them with info to “buy our product!” Wake up, people! It is a new era. And businesses would benefit much more if they used social media to build and establish relationships with their target customers rather than constantly pinging out “Buy! Buy! Buy!”

By avoiding these mistakes, you can help ensure that your mobile marketing is a productive part of your marketing strategy. (Feel free to contact me to learn more about using mobile marketing for your business.)

If you enjoyed this article, you may also want to check out these others:

4 Common Social Media Mistakes and How To Avoid Them
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

Personal development is often thought of as a serious matter, especially when it comes to career advancement. But, maintaining a serious attitude isn’t appropriate in all situations. If you truly want shoot the moon, pairing your career (and life) with a knack for being funny will definitely get you the extra (s)miles you want for personal growth.

 

Humor will enhance your personal development

Why should you want to be funny?

What’s the biggest advantage of having a good sense of humor? It helps both your emotional and physical well being for starters. While it has been taught for years that having a nice laugh is a good stress reliever, it is only now that research shows that is indeed the case. Laughter helps the body relax by releasing endorphins, your body’s natural pain reliever. It also helps increase brain activity, which is great in those situations where you need to think a lot. Lastly, laughter boosts your body’s immune system and helps in fighting illness.

And this is not all! A good sense of humor also does wonders for the personal development of your interpersonal relationships. Being able to laugh off the stress of work easily makes you approachable to co-workers. Also, your relaxed attitude will eventually rub off on them and will help them feel more comfortable working with you. And as already mentioned, the increased brain activity you get will be indispensable when managing and working with other people.

How do you develop your sense of humor?

Now that you know the benefits of a good sense of humor for personal development, the next step is to know how to develop yours. Note that there is really no clear cut way of learning to be funny. It is really something that you have to grow into along the way. But there are a few handy tips to help you get a feel for it.

One thing in particular that you need is inspiration. Each of us has our own share of funny moments. Just recalling yours is often enough to put a grin on your face. Going on comedy sprees by watching comedy films and standup acts on Netflix, Comedy Central or visiting comedy clubs also help in maintaining your smile.

A good exercise to apply your new found knack for comedy is finding the lighter side of things that happen around you. For instance, if something annoying occurs in the workplace, think about why you feel that it is annoying. Chances are, you’ll find the annoyance overblown and you will start to see the funnier side.

A little advice (to help you advance your personal development)

Each situation and each person is different. As such, how well your jokes are received will also differ. Take a short pause and think what would be the best punchline for a given situation. Also keep in mind that certain topics, such as family issues, religion and politics may be off limits.

Finally, remember that everyone tells a bad joke now and then. Don’t be hard on yourself. It’s all part of the training. It’s only after you’ve made a few mistakes that you’ll likely find your groove. Soon you’ll know the best time and place to insert humor into any situation, and you’ll find that humor has become a significant contributor to your personal development bringing you the success you’ve been looking for.

Do you need graphics or a web design team that can add that fun twist to your company? Contact us today and we will gladly be of service.

If you enjoyed this article, you may also want to check out these others:

Making the Most of Today’s Marketing Tools
4 Ways Business Blogging Helps Build Trust In Your Business
Will Your Website Be A Success Or A Failure In The Coming Years?
Grow Your Business With Email Marketing
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

It is the quality of your content that will ultimately determine your website success or failure. Obviously, people must be able to find your content, which brings in the SEO techniques used in website design. However, it is the combination of these two elements that will have the most impact on your site’s popularity with current and potential customers.

 

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Here are seven questions to ask yourself:

1. Does Your Website Load Quickly?

In this age of instant gratification, most web visitors won’t wait more than a few seconds for a web page to load before moving on. Even though a lot of video, large files and other elements of web design seem to make your site more interesting, they may slow down the load time. Use only those elements that add real value to your site.

2. Is Your Website Compatible With Multiple Browsers/Devices?

People may be viewing your site on a variety of web browsers, as well as on smartphones and tablets. It is important to test your site on a number of different browsers and devices to make sure everyone has access to it. One way to help assure the latter, is to use a responsive web design so that your website is accessible on all mobile devices.

3. Is Your Website Easy To Navigate?

When people visit your site, they are looking for specific information and they want to find it quickly. If the navigation is too complex, it will only cause frustration and your visitor will leave. Even though you may have heard or read that a sitemap is only important for search engines this isn’t true. A simple HTML sitemap enhances the user experience by providing a one page source for all information contained on your site. The sitemap can be an especially crucial element if your website is very large.

4. Does Your Website Provide Real Value?

If you are in a competitive industry, what makes your website any different or better than your competition? The answer will lie in its presentation and content. Your website will be more successful if everything is arranged in a logical sequence and your web design is consistent on all pages. The content on your site must answer questions or provide information that will allow your visitors to make better informed buying decisions. It’s not who you are but what makes you better.

5. Does Your Website Have A Hidden Agenda?

Successful online relationships are built on confidence and trust. You must be totally transparent in all information provided on your website. The easiest way to lose a prospect or customer is for them to feel like they’ve been tricked into doing something. Be totally honest and up front with everything.

6. Is Your Website Balanced Between Value and Marketing?

Does the content of your website actually solve a problem? Your visitors come looking for information and most of them have no intention of buying anything right now. They would really like to find a reason why they should do business with your company. Efforts to constantly sell is a major turn off. By showing that you place the customers’ interests above your own, you are giving them the best reason to buy from you.

7. Is Your Website Content Easy to Read and Understand?

Most people seem to be always in a hurry. They will not read every word you place on the page. They will look for a headline, a caption or a word, and if they don’t find it, they will move on to another site. Your content should focus on short sentences and paragraphs written in plain English so the average person understands what you’re talking about.

Remember that your website is your business in the minds of the online community. If people don’t like your website, they will most likely have little interest in any other areas of your business. You must design a site that is search engine friendly, but more importantly, it must be designed through the eyes of the consumer.

Contact The Sherwood Group today to learn more about creating a website that is appreciated by search engines and read, linked to, and shared by consumers and other businesses.

If you enjoyed this article, you may also want to check out these others:

Grow Your Business With Email Marketing
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Why Should You Care About Starting A Blog?
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

Ignore every stigma you’ve ever heard about cold calling. People still love hearing from a real person! Here’s how you can turn your COLD calling into GOLD calling, and in the process create a lucrative source of new business for yourself and your company.

 

Cold-Calling

Why should you consider cold calling?

Some years back, I interviewed master graphic designer, Debbie Millman. I asked her how she started her business. Here’s what she said:

“To get clients, we cold called. I’m a master cold-caller as a result of that experience. We were fearless about asking people for business. And our company really got big within the first couple of years.

What about rejection?

“When I was cold calling, a lot of people weren’t interested, but I never took that as a personal rejection. I just got immune to the rejection. I began to realize it has nothing to do with me.

Basic tips to start your cold calling efforts:

  • Start with your target industry. Public annual reports, product descriptions and press releases are a great place to find prospects to add to your calling list. Also, hoovers.com is a great source of prospects.
  • Call outside normal hours. It’s not enough to call several times a day; that’s annoying. Instead, call early in the morning, during lunchtime or after work.
  • If the person that answered the phone isn’t the one you wanted, act like that person IS the one you’re trying to reach. Instead, modify your strategy for that person. If they try to direct you to the correct person, thank them.

Add the phrase “Can you help me?” and many people will!

First off, try NOT to sound like a salesperson. You’ll have 10 seconds to catch their attention. Don’t waste it making it all about you. Say”, Hi (name), my name is (your name) from (company). I’m hoping you can help me. If I wanted to provide (your product or service) to your company, who would I need to impress to get that business?” Remember, if you sound salesy, you’re guaranteed to get a dial tone.

How do you get good clients?

More from Debbie Millman:

“Get a lot of clients. Because it’s impossible to know which of them will be good.

“Some of my best clients have come from jobs that I would have considered to be the worst. And some of my worst clients have been with jobs that I would have considered to be the best. So I think it’s very hard to determine who’s going to be a good client and who’s going to be a bad client. There’s going to be good clients and bad clients anyway, and there’s no way to project.”

Finally, shoot for the stars.

“Seriously. So many people start out by thinking about all the things that they can’t do and once you take that path, it’s very hard to get off of it. The only person that can make every dream that you want to come true is you. And if you start out with limited dreams, you’ll only achieve limited dreams. And that’s really sad when that happens.”

If you enjoyed this article, you may also want to check out these others:

The Correct Way To Use LinkedIn To Grow Your Business
Grow Your Business With Email Marketing
How to Keep Your Messages Out of Your Customer’s Spam Box
Why Should You Care About Starting A Blog?
Combining Blogging and Social Media into a Truly Effective Strategy
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

This largest of the social networks still provides great opportunities for the business community. Here are 3 frequently overlooked ways to use Facebook for business.

 

Facebook-for-business

Facebook pages are one of the better ways to capitalize on this social network. They are free to create and can help you attract new customers and attention that you did not have before. Unfortunately, many folks stop once their business page is up and running. It’s important to post interesting and informative content on your page regularly, and to avoid too much sales oriented content.

Media Releases

If there is something coming up that needs to be released to the media, why not release it via Facebook as well? This is another way to get the word out to people and let them know what is going on in your day to day operations. There are more than a few people who might like to know about things like this. Just be careful to make sure that you don’t release something that you did not intend to because once it is on Facebook it is there forever. Just be sure to remember the 80/20 rule. 20% sales content and 80% helpful information.

Facebook Contests

This one can be a lot of fun for the fans of your Facebook page. Running a contest of some kind allows you to keep your fans engaged. The important thing to remember is to use contests sparingly. Socialmediatoday.com puts it this way,

One issue that you might face when running a contest is receiving entries from people that that have no interest in joining your community. It is nice to see a boost of hundreds or thousands of likes on your page, but later down the road you might see a drop in engagement or the dreaded ‘unlike’. Keep this information in mind and try not to overuse contests.

Hours of Operation

Though you may be using the virtual world to market your business, you still want people to visit you in the real world as well. This means posting what your hours of operation are so that the people visiting you on Facebook visit visit you in the real world as well. That is where you marketing can turn into dollars. Always be sure to post your hours of operation.

Contact us to learn more about how to get the most from Facebook for business.

If you enjoyed this article, you may also want to check out these others:

3 Reasons to Complete (or Update) Your LinkedIn Profile NOW!
How To Amp Up Your Visibility With Facebook
A Picture’s Worth a Thousand Sales: Using Pinterest for Business
Why Should You Care About Starting A Blog?
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

The BIG question we sometimes find ourselves asking is, “How do I  bounce back from this business reversal?” We all find ourselves in this situation at one time or another. It’s something we prefer not to think about, but it eventually impacts all of us.

 

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Some reasons for a business reversal are:

  1. A change in a client’s management team.
  2. Acquisition of a client by a competitor.
  3. A client relocates to a distant location.
  4. You loose a key client.

How did you get there?

One way to manage a successful turnaround is to know how and why you got there in the first place. Once you pinpoint the cause of the reversal, you should be able to find a solution that will help you rectify the current challenge and avoid the same problem in the future:

  1. Have you been too busy for new business development?
  2. Do you you need a new list of prospects?
  3. Are your clients demanding related services that you don’t offer?
  4. Have you fallen behind in the tech requirements of your industry?

Some strategies for bouncing back after business reversal:

  1. Call old clients.
  2. Upgrade your skills.
  3. Call on new clients that can utilize your current skills.
  4. Consistently devote 20-25% of your time to new business development.

One key to bouncing back: market research.

Once you’ve experienced a business reversal, the last thing you want to do is continuing to do more of the same things. Remember: the definition of insanity is doing the same things over and over, and expecting different results. As such, it may be imperative that you change course. But how do you know which course to take? You can start by doing marketing research, and possibly working with a business coach or new business marketing team.

Apply the Vector Principal.

The Vector Principal states that if you offer new services to a new group of prospective clients, you’ll encounter all the problems associated with starting a new business. The only way you can avoid these sorts of start-up problems is by growing your business through either of the following strategies:

  1. Expanding the services you offer to your existing client base.
  2. Expanding your client base through the services you currently offer.

The bottom line:

The way to bounce back is to manage change as you would anything else in your life: no more of the same old status quo. Frankly, that’s what put you in a turnaround situation in the first place. Here are some ways to help you get going:

  1. Take some time to contemplate or meditate on your situation and its solution.
  2. Make a list of 20 different ways to correct your situation. (Don’t stop at 2, 3, or 4, ideas! Keep going until you have 20 ideas.)
  3. Trust your intuition when it comes to choosing the right strategy.

If you have questions about any of the above, you can ask me. I’m always willing to help.

If you enjoyed this article, you may also want to check out these others:

How To Get The Business You Want
Email Marketing Trends for 2014
Five Marketing Questions You Need To Ask Yourself
Ideas for Growing Your Business Through Instagram
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

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