LinkedIn stands out on the social media stratosphere for its professional versus social nature. It’s a marketer’s dream – if you know how to use it. We can help. Assuming you already have a personal and professional LinkedIn page, try these three simple steps to use the professional power of LinkedIn to generate business.
1. Use LinkedIn Pulse Like A Professional Blog.
Use the Pulse feature to share valuable content with your prospective customers. Post a regular update because each time you do, you’ll be featured in the news feed of all your connections. They’ll have the opportunity to like and share your posts, follow you to automatically be alerted about future posts, and comment on your posts (which can open an organic avenue for client engagement). It’s a great way to share your insights and establish your expertise.
2. Join Relevant Groups.
LinkedIn groups are a great way to connect with leaders and influencers in your industry. It’s also an easy way to connect with your target market because LinkedIn allows you to connect with people who are in the same groups you’re in. It’s a strategic way to grow your connections and enhance your brand. Don’t just join a group, though; interact with them as well by answering questions, and sharing tips and strategies.
3. Make It Easy For Prospects To Find You.
Start generating business by enhancing your profile. Use relevant keywords that will help you show up in search engines on LinkedIn and all over the Internet. Take time to find out what short and long tail keywords your ideal client searches for and pepper these throughout your profile. While it can be satisfying to call yourself an owner of CEO in your profile, these are not the keywords your client will search for. In short, optimize your profile for your ideal client, not yourself.
These steps can help you create a strong, professional presence on LinkedIn and start building the relationships you need to get the business you deserve.
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This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in North Myrtle Beach, South Carolina.
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