Search engine optimization (SEO) continues to evolve at what feels like break-neck speed. As you continue to deal with updates to Google search algorithms, you must be ready for other specific trends. Here are 3 things you can do to get your company found on the web:
1. Optimize for Intent
Although keywords and phrases are still a mainstay of SEO, search engines are getting better at discerning user intent as searchers enter more complete search queries. Search engines use those specific queries to develop ever more accurate heuristic assumptions about specific user intent. While optimizing for intent isn’t brand new, it will become more important in the months to come. So, you will need to optimize your content for intent rather than keywords and phrases alone.
2. Use Rich Snippets
Let’s do a little exercise. Open a new browser tab right now and enter the search term “what is a rich snippet” (without quotation marks). What you should see at the top of the search engine results page (SERP) is a box containing a definition of “rich snippets” from positionly.com. That is a rich snippet. In response to user queries, Google often displays the desired information right there at the top of the SERP along with links to other websites, etc. with additional relevant information. What great way to position yourself at the top of the SERP! So you’ll need to learn how to optimize your content for Google’s featured snippet box.
3. Optimize for Voice Search
While voice search has been part of the mix for a few years now, it’s taken some time to work out the kinks and get people on-board with using it. Today, it’s becoming more and more popular as a search option. Given the growing popularity of voice search and ongoing improvements to Siri, Google Now and Cortana, SEO marketers should explore how to optimize your content for voice search.
With users becoming more connected and engaged with the content they consume, 2017 promises to be a good year for those identify and take advantage of these and other coming trends. For more help getting found on the web, contact The Sherwood Group today. We’re here for you, and happy to help.
If you want to create a quality strategy that cements your position on the web and helps you to establish yourself as a professional that clients hire, contact The Sherwood Group for more ideas.
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This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in North Myrtle Beach, South Carolina.
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