Does your business website reflect your future plans for your business or does your current virtual space feel a little dated or hard to read on mobile devices? If it’s been awhile, maybe it’s time to give your business website a face lift.
If the answer is more ho-hum than ah-ha, you may want to consider giving your internet home a make-over. Need some incentive? Here are 4 reasons to redesign your website this year.
1. Is your website responsive?
Today, over 46% of Internet searches are completed on smart phones and tablets. If your website isn’t responsive and doesn’t automatically resize so it’s easily accessible and readable on mobile devices, you may be losing business, and it’s time to refresh your website’s design.
2. Have you revisited your business’ vision?
You have always had a vision for your company or brand. Your website is a reflection of that vision. The information and layout of your website help you project that vision to your customers so that they can become connected to your dream and a part of your growth. Just like you, the nature of your company evolves. The website that you designed six months ago may no longer adequately express the current state of your company. Redesigning your website is not only a necessary way to share your latest information and future plans, it is an opportunity to revisit where you were the last time you updated. Seeing how far you have come can be just the motivation you need to make the next great leap forward.
3. Do you need to restate your involvement?
Seeing a newly redesigned website is a lot like visiting an office that is still shining from recent remodeling. It shows your visitors that you are present and active even in your virtual areas. Clients and customers are reminded that you take pride in how you present yourself. The subconscious thought that you dressed things up just to make a good impression on your visitors can go a long way toward building a good reputation for your brand.
4. Should you add interactive extras?
Whether it’s a downloadable app, a calculation tool, or a blog that encourages visitor participation, interactive areas let your customers know that you want them to be involved on a personal level. Redesigning your website to include interactive areas can remove the distance between your customers and your business no matter how far apart you are geographically.
5. What about added bells and whistles?
A website update is a great time to make sure that your web designer is offering everything you need to produce a captivating website at a price that works for your company’s budget. Take some time to research your options. If your current designer does not offer everything you want at a price that you can afford, look into other options. Find out what it will take to redesign your site so that your move will be seamless for your visitors and your search engine ranking won’t be interrupted. Your bottom line may thank you for the added attention.
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This article is published by The Sherwood Group: Creative Consultants, Graphic Design, Web Design: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in South Myrtle Beach, South Carolina.
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