Creative Process >
The Sherwood Group's Creative Process
We first meet with you to establish your marketing objective and formulate a concept that clearly conveys the unique selling proposition of your product or service.
This concept is then designed and presented to you as a comprehensive layout to illustrate how your finished project will appear.
We then refine and modify the layouts to incorporate your feedback and comments, presenting them as revised layouts for your approval.
From this point, depending on the complexity of your project, we complete production and/or programming in several phases, incorporating your comments and feedback every step of the way through final completion.