Talking about a business blog is likely to incite dread in the eyes of many business owners. Who has the time to maintain a professional-looking blog on top of everything else? Won’t quick posts on the likes of Facebook, Twitter, and LinkedIn suffice for your marketing strategy? For most businesses, the answer is no.
A blog, while indeed time-intensive, has the potential to generate far more value than other social media channels put together. And once started off on the right foot, the work of writing original posts can easily be outsourced to a number of blog content providers. So why is a business blog, that doesn’t directly sell anything, so important to your overall marketing strategy?
It builds trust in you and your brand
When consistently posting content that is helpful, topical, and not solely promotional, you will begin to develop credibility with your reader base. Soon you will be looked to as an expert in your niche, the go-to person with the answers. This translates into consumer trust which translates into increased sales – without having to pitch a thing.
It drives traffic to your website
Readers who have found answers or useful information on your blog are more likely to click onto your primary website to learn more about your company and products or services. Blogging allows your SEO opportunities to remain virtually limitless – as long as you’re developing engaging content, you can organically weave in keywords that will continue to drive new readers and internet-answer-searchers to your site.
It humanizes your brand
All successful salespeople know that people buy from other people – not from a faceless company. A high quality blog allows you to inject your personality into your posts so that readers begin to relate to you as a person instead of just a company. This cultivates trust and credibility, leading you to be the person and brand that readers think of when they are in the market for your product or services.
For these reasons and so many more, a high quality blog should act as a foundation for your larger marketing strategy. Managed correctly, it will support and improve the effectiveness of other online and offline marketing channels while developing a pipeline of consumer interest. It furthermore helps you to distinguish yourself as a leader in your field, building consumer confidence in what you have to offer.
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This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Livingston, Texas.
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