Now I have to admit, that when watching the 2013 Super Bowl Advertising, I intentionally looked for the ads that stood out the most. I wasn’t looking for the best consumer interactivity, though Coke did a good job of that, and I certainly wasn’t expecting to be so grossed out by the GoDaddy ad that nearly brought up the chips and dip I had been enjoying to that point. I was merely looking for the most memorable, though there were many. Still, only a couple stood out in my mind after the game was over.
Here then, are my 3 clear favorites among the mostly excellent 2013 Super Bowl ads.
This was probably the cutest ad of the day, though I’m not sure who will remember that it’s for the car company Kia: ‘Space Babies’
Before its release the “Coke Chase” ad (below) was criticized for its portrayal of arabs. That didn’t bother me, though. I thought it was a fun chase.
Here’s another one that I couldn’t remember who it was for, but for the “Rock” who stood out in my mind long after the game had ended: Milk Mustache.
There was also this great ad by Calvin Klein, obviously for the women in the audience. Though I know there are probably lots of male viewers who presumed that by wearing Calvin Klein underwear, they would have a body like this model. Concept 2013
Then there was the gross-out of the day from GoDaddy. Need I say more? “Perfect Match”
Let us know your most and least favorites in the comments below.
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This article is presented here for your education, inspiration and enjoyment by:
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA
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