Marketing your business through Google Plus is the best thing you can do for your business online. By reaching the ever-increasing numbers of people signing up for Google accounts, you’ll boost your SEO results and advertise your business for FREE.
Google+ is not your ordinary social networking platform, it is THE optimum resource to boost your business’ visibility and secure a good spot in the search results. It is a strategic move to strengthen your SEO strategy, get more followers, and advertise your business for FREE.
There are actually a myriad of ways to maximize Google+ in promoting your business. You can do so much more than merely sharing posts and photos to contacts and followers. To help you get a good start in helping your business grow, here is a guide on how to use Google+ to promote and advertise your business.
Merge your Google Plus Local and Business Pages
What makes Google+ better than any other social network is the fact that it’s backed by Google itself, giving you an opportunity to take advantage of its SEO value. What is even more interesting is the fact that more features are added that allow business owners to control their business easily. The integration of two Google+ pages, the Local and the Business page, is definitely something every online business enthusiast should rejoice about!
- The Google+ Local page is the replacement of the old Google Place pages. It is an effective way to let your business be discovered by Google users in the area.
- On the other hand, the Google+ Business page is a practical way to connect to your customers and let them find your website whenever they look for your products or services in Google.
Utilize Live Videos in Google+ Hangouts
Using Google+ Hangouts is a wise move to engage your customers in your business. It is also a great way to build your brand and give your customers updates for your business. Below are some of the benefits that you can get in using Google+ Hangouts.
- Tutorials and Webinars:
You have probably heard of the word webinars lately. It is the latest method used to share any professional information to your audience worldwide. Through creating video tutorials, you can assist your customers as they navigate their way around the services and products found in your business page.
- Live Broadcasts:
Whenever you feel the need to hold a live broadcast and host a class, but you do not have the space or the budget to gather a huge audience, this new feature in Google+ could be your lifesaver. You can invite as many people as you like, conduct a class workshop, and broadcast it to them live.
- Get it for Free!
The best thing about Hangouts is that it allows you to create video tutorials and workshop classes for free. You do not have to install another software for this. Plus, you can save your Hangouts videos and post them directly on your website, your Google+ profile, and your YouTube Channel.
Take Advantage of the Plugins
A lot of influential and famous bloggers have used Google Plus. You can use this advantage to strategically share content which is appealing enough for them to read and pass on to their readers. Some users insist that more people get interested in the content shared by someone from their community who they are already familiar with. Not only are you attracting more potential customers and getting more followers on Google Plus, but you are also encouraging the Google search engine to rank your site on the top of the search results. These are some Google Plus Plugins you can you use to promote your business:
- Google Author Link
- Google Plus Interactive Posts
- Google Plus Blogs
Build You Own Community
There is nothing more appropriate than to share your site with people who take an interest in your business. Building your own community increases your chance of getting an audience with a high resource potential for clients and partners for promoting your business. For example, if your target clients are working mothers, then you can create a community which is specifically intended for them.
Bottom line: if you want to grow your business more quickly and reach out to as many people as you can while adding solid SEO value to your site, then marketing on Google Plus is definitely a must!
Author: Sheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.
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This article is published by The Sherwood Group: Graphic Design, Web Design, Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” Our mailing address is in Livingston, Texas, USA.
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