Colgate’s Ingenious Advertising Campaign

Colgate has created an ingenious advertising campaign to promote their dental floss, but before we discuss the main detail in these images, we’ll will let you check them out first. . . .







All right, now that you have had time to check out the images, in the first one you will now notice that she has one finger too many in her hand, in the second one a phantom arm is floating there, and in the third one the man has only one ear…

The campaign attained its purpose, not only because it proved that food on your teeth draws more attention than any physical defect, but also because subtle changes like these create buzz when folks start telling their friends about the discrepancies.

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This article is presented here for your education, inspiration and enjoyment by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

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  • By Cheryl 08 Feb 2013

    That is hilarious! I completely missed the six-fingered woman, etc. Good one, Colgate! (Or rather, Colgate’s ad team…)

  • By Alex 08 Feb 2013

    Sexist, though. Implying only men are dumb enough to make that mistake.

  • By Zaphod Beeblebrox 10 Feb 2013

    Are they Welsh?

  • By What? 14 Feb 2013

    @ Alex – where is it implied only men will make the mistake? The whole campaign is that everyone will notice something in your teeth quicker than a physical defect…how is that sexist?

  • By Arthur Dent 19 Feb 2013

    how you been Zaphod? Long time no see!

  • By Isn't this all about Brand? 06 Mar 2013

    If we didn’t associate Colgate with teeth, would this still work?

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