Colgate has created an ingenious advertising campaign to promote their dental floss, but before we discuss the main detail in these images, we’ll will let you check them out first. . . .
All right, now that you have had time to check out the images, in the first one you will now notice that she has one finger too many in her hand, in the second one a phantom arm is floating there, and in the third one the man has only one ear…
The campaign attained its purpose, not only because it proved that food on your teeth draws more attention than any physical defect, but also because subtle changes like these create buzz when folks start telling their friends about the discrepancies.
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This article is presented here for your education, inspiration and enjoyment by:
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA
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