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Clever Advertising: The Honda Hands Ad

Though the Honda Hands ad has been around since this past summer, it’s definitely worth another look. And, if you haven’t seen it, it’s a “must watch” that will keep you engaged for its entire 2 minutes duration. Enjoy!

 

 

I didn’t think Honda could do any better than their famous “Cogs” ad from 2009 (shown below), but they’ve definitely maintained their uncompromising level of quality here. it’s not often that I am blown away by creativity, but this Honda Hands ad engaged me and kept me watching to the very end, just to see what would happen next. Perhaps your experience will be the same.

Credits:
Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Directors: Tony Davidson, Kim Papworth
Creatives: Chris Lapham, Aaron McGurk
Producer: James Guy
Client services: Laura McGauran, Paulo Salomao
Production Company: Nexus
Directors: Smith & Foulkes
Executive Creative Director: Chris O Reilly
Producer: Tracey Cooper
Production Assistant: Fernanda Garcia Lopez
Director of Photography: Clive Norman
Editorial Company: Trim Editing
Editors: Paul Hardcastle and David Slade
VFX Company: Nexus Productions & Analog

Here’s the 2009 Honda “Cogs” ad as promised. For sure, it’s worth another look:

 

 

If you enjoyed these ads, you may also want to check out these:

Clever Advertising: Canine Domino Effect
The World’s History in 3 Minutes
Fun Television Advertising at Its Best!
From Love to Bingo in 873 Images
Motel 6 Takes a Trip Through Time

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Please share your comments. We’d like to know your thoughts?

 

2 Comments:


  • By Julie Woods 15 Oct 2013

    This wonderful ad might explain some of the “WOW” factor that keeps my family and I returning to Honda Motors. We have been proud Honda owners since 1980. That has included two Accords, three Civics, and one Prelude; all stylish and highly reliable vehicles.

  • By Kao Moua 17 Oct 2013

    The last time I was this mesmerized by anything was sitting in a movie theater watching Avatar. Amazing idea, execution, and result. Please let us see more! Definitely would love to do this kind of work some day.

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