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The use of color in marketing has been a widespread discussion for a long time. With your brand, does your choice of color really affect your success in market? Or is it simply a fad? While we can agree that the perception of color is purely subjective — that is based on individual experiences, context and personality — it can influence consumers. In fact, according to a research conducted, color can influence up to 90 percent of snap judgements when it comes to a brand. How? Let’s take a look.

 

3 Ways Color Can Help Your Brand

1. It Gives Your Brand a Personality

A brands success is largely a result of how they are perceived by audiences. Are they strong and trustworthy? Fun and relatable? Environmentally friendly? No matter the product offering, a brand’s personality can directly influence whether people purchase from them. How do you convey this personality? As such a powerful creative tool, color offers a unique method of expressing meaning and emotion without words.

Cabela’s is an outdoors company that uses the colors green and yellow. Both colors are clearly associated with nature and the sun, and therefore link directly to the company’s focus on the environment and evoke the feeling that Cabela’s is knowledgeable about camping, hunting and all things outdoors. Lifelock is an identity theft protection service whose logo is a white lock over a red background; the white stands out as pure, while the red suggests caution. This color scheme evokes feelings of security and reliability — two qualities essential to the service the company provides.

When deciding on color for your brand, it’s important to consider context. Think about the color brown. If placed on a women’s fashion logo it could make the brand seem boring and out-of-touch. However, if placed on a logo for an adventure travel company, it could help the brand relay a sense of power and strength — perfect emotions for audiences to feel when purchasing travel equipment.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

2. We Buy What Is Familiar

It is a relatively well known idea in marketing that consumers purchase according to what feels comfortable and familiar. Often in a supermarket, where there are so many choices, people will pick the brands they have used before or at least the ones that are well known. And how do you create this sense of familiarity? Color is a great way to stand out of a crowd of competitors.

Cadbury, for example, has used that particular shade of purple across all branding that it has been specifically trademarked as Cadbury purple. Similarly, Tiffany and Co. have used that particular light blue so well that it is instantly associated with the company.

Try picking a color and sticking with it across all branding. Over time, these colors will become familiar to consumers who will associate it with your company. It can be a great way to stand out of the crowd and build a consumer base.

3. You Attract the Right Audience

A person’s cultural environment, interests and gender can influence how color affects them. Therefore, if you have a specific target market, choosing colors that appeal to them can be a great way to raise awareness and attract more consumers. A simple example is with gender. If you’re a jewelry company, picking colors like pink, silver and light blues probably won’t attract boys, however is a great way of attracting the target female demographic. As such, color can be a great tool for filtering out audiences that won’t use your brand and attract those who will.

Color can be a major factor that contributes to a brand’s success. As a tool for association and personality, brands have a chance to stand out if color is used well in any marketing campaign.

If you want help improving your brand or for other graphic design consulting, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals.
If you enjoyed this post, you may also want to check out these others:
Setting up a Successful Retail Supply Chain Strategy
Automate CRM for Your Website to Improve Your Bottom Line
Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

Amazon’s emphasis on fast two-day and overnight delivery has put new pressure on retailers to optimize their supply chains in order to stay competitive. The “Amazon Effect” has led consumers to expect 24/7 delivery, disrupting the traditional shipping paradigm of once-a-day batch ordering.

 

Setting up a Successful Retail Supply Chain Strategy

Shipping providers have had to make major adjustments to adhere to new super-fast shipping expectations, and retailers, too, are under pressure to streamline their supply chain management in order to keep up with the competition. If your supply chain could use an overhaul, consider starting with these three essential steps.

Map out Your Supply Chain Management Strategy

An effective supply chain starts with a good supply chain management (SCM) strategy. To develop your strategy, start by mapping out the steps in your supply chain, identifying each stage your product goes through on the way from your supplier to your customer. Major stages typically include procurement, production, warehousing and transportation, including returns. You should also consider how your supply chain interacts with your marketing and sales processes, since it’s important to make sure your sales cycle stays in sync with your available supply. Likewise, you should correlate your supply chain with your cash flow cycle.

To make your strategy actionable, you should establish key performance indicators (KPIs) you can use to measure the success of your strategy implementation. For instance, perfect order measurement measures the percentage of orders that are error free. Cash-to-cash cycle time measures the number of days between when you pay for your supplies and when you get paid for sales. Customer order cycle time measures the time between purchase order receipt and delivery. Supply chain platform provider Tradecloud lists 17 KPIs that should cover most companies’ needs.

Set up Your Suppliers, Business Processes and Production Cycle

The second step is to set up your suppliers and business processes. When choosing suppliers, a priority should be finding vendors with a reputation for on-time delivery. You can research vendors by interviewing them, talking to other people in your industry and reading online reviews. You can also try ordering a sample to test out a supplier or product. For instance, o-ring provider Apple Rubber provides samples and quotations upon request. Use online directories such as SupplyChainBrain to assist you in locating suppliers.

Business processes you need to include are systems for managing inventory, setting price levels, accepting payments, fulfilling orders and handling returns. Your returns process should include procedures for assisting customers and for receiving and processing extra items and defective items. Make sure your returns and other processes, such as inventory management, integrate with your bookkeeping procedures so that everything gets entered properly. To streamline your procedures management, the best practice is to adopt supply chain management software.

Another important item is planning your production cycle. In addition to production itself, phases you should map out include testing for quality, packaging products and delivering orders. You should also establish metrics for tracking your performance, such as employee productivity, and product quality and output.

Establish Your Logistics Network

Another key component of a successful supply chain strategy is your logistics network. You should document your procedures for handling orders from customers, invoicing payment receipts, transmitting orders to your warehouse, shipping orders and returning orders.

You will also need to select a delivery service. If you’re operating in the U.S., there are two main categories of delivery service you can choose from. Some services provide confirmation of delivery. These include US Postal Service Priority and First Class package services. Other services provide door-to-door shipment tracking. These include US Postal Service Express, FedEx and UPS. Door-to-door tracking services generally cost more than delivery confirmation services.

If you want help getting more visitors to your website, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals.
If you enjoyed this post, you may also want to check out these others:
Automate CRM for Your Website to Improve Your Bottom Line
Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

According to a poll by PricewaterhouseCoopers, 80 percent of all respondents conduct online research before they buy electronics, computers, books, music and movies. Regardless of what your customers are buying, they are most likely researching your business online to compare prices, look through customer reviews and learn more about your product and service features. Their research can sometimes steer them away from your business, so it’s your job to keep them interested.

 

Automate CRM for Your Website to Improve Your Bottom Line

You can entice customers to stick around by making use of a customer relationship management (CRM) system. CRM allows you to integrate leads into your sales cycle, nurture those leads throughout the process and then convert them into lifelong customers for a more healthy bottom line.
And while there are endless ways to navigate the CRM journey, it can be a time burden for small businesses. Fortunately, you can automate CRM for your website with the right tools and resources to get more leads and convert them into sales. Here are four ways to get started:

Get CRM Training

The first step in automating CRM for your website is finding the right tools that go beyond just capturing data. There are solid options on the market to manage your contacts and sales, but there is more to think about than just the tool you’re using. Research from EMC found the data we create and copy annually will reach 44 zettabytes, or 44 trillion gigabytes by 2020. Your ability to interpret, analyze and use the data to help your sales cycle is what really matters for business success.

Educate yourself on how to use your CRM tools with online training. There are in-depth Infor CRM training videos available that your sales team can use to setup their sales pipeline for improved analysis forecasting. Set aside monthly or quarterly meetings to discuss training needs. Making ongoing CRM education a focus of your business can help foster a culture of data-driven sales.

Offer Omnichannel Support

Your customers are asking for omnichannel support, and will go to your competitors if you don’t offer what they’re looking for. The Global State of Multichannel Customer Service Report published by Parature found that 97 percent of global customers say customer service plays an important party in their brand loyalty. Customers also report wanting not just multichannel customer support, but omnichannel customer service for a seamless experience.

Automate the customer service experience by giving customers self-service options and omnichannel support features that feed into your sales data cycle. Empower your customer service representatives to jump in to assist, resolve issues and answer questions through chat options, interactive FAQ support and email support.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Pair with Marketing Automation

Unlock the power of your CRM automation by pairing it with marketing automation tools. Zapier can connect tools for lead capture and email marketing management like ActiveCampaign with your CRM tool of choice. When a potential customer signs-up for a lead capture form to receive a tip sheet or white paper in exchange for their email, a tool like Zapier can automatically import it into your CRM tool. The ability to work on marketing and customer relationship in tandem can streamline your data and save time jumping between tools.

Analyze Real-time Customer Analytics

Getting a look at what your potential and current customers are doing on your website can transform how you approach the sales process. Woopra connects webmaster tools like Google Analytics to integrate directly into your CRM to see what your customers and visitors are doing. Get a closer look at how your users found your website, what they’re doing and whether or not they use omnichannel support features like live chat. The real-time data you collect can better inform your team on what type of website content and support to include, and what to cut.

CRM has become an indispensable tool for sales teams, especially given its options for automation and the ability to work in tandem with other software. To attract the lifelong customers that are so essential to your business’s bottom line, make sure your team fully understands how CRM works and how to analyze the data it provides.
If you want help getting more visitors to your website, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals.
If you enjoyed this post, you may also want to check out these others:
Four Tips to Get More Visitors to Your Website
4 Critical Tools for Achieving Agile Growth
Facebook: Small Business Marketing Strategies that Work!
Here’s What Visitors Can’t Stand About Your Website
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

Everyone knows that you need a website for your business, especially if you want to sell products to consumers. However, you need visitors to your website in order to be successful. Though some people will find it just by searching, there are some things that you can do in order to bring more visitors to your site.

 

Four Tips to Get More Visitors to Your Website

Here are 4 tips to get more visitors to your website:

1. Optimize your website for Google, Yahoo, and Bing.

If your website is optimized correctly, Google, Yahoo, and other search engines will send people to your website.

2. Guest post at popular blogs that are in your niche.

If you post guest articles on other popular websites, you should be able to put a link at the bottom, sending people to your website.

3. Keep adding relevant content.

Google and the other search engines like to send visitors to websites that are constantly updating with new and relevant content. If you want more visitors, figure out a blogging schedule that you can stick to and publish away.

4. Be active on social media.

More people are going to learn about your business through Facebook, Twitter, and other social media sites than your website. Share content that will intrigue people without selling too much. Have a link to your website available for those who are interested.

A business needs customers. Your website can tell people about your business, though if they can’t find it, they won’t know anything about your business. Be sure to optimize your site for Google, Yahoo, Bing and other search engine sites. Start blogging and do it regularly. Become active on social media so your business can reach more people!
If you want help getting more visitors to your website, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals.
If you enjoyed this post, you may also want to check out these others:
4 Critical Tools for Achieving Agile Growth
Facebook: Small Business Marketing Strategies that Work!
Here’s What Visitors Can’t Stand About Your Website
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

© 2013 - The Sherwood Group
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