Blog Archive

Critical Tools: Agility is the difference between a company that grows too fast and crashes and a company that maintains sustainable growth and thrives. Firms that can achieve this delicate balance between stability and speed grow revenue 37 percent faster than other firms, while turning profits 30 percent higher than non-agile firms, Massachusetts Institute of Technology research has found. Accordingly, agile firms have a 70 percent chance of ranking in the top quartile for organizational health, McKinsey research shows.

 

Scaling Your Way to the Top: 4 Critical Tools for Achieving Agile Growth

Achieving these results depends on choosing the right business tools. Here are four types of critical tools that can help your organization achieve greater agility and generate higher revenue.

Cloud-based IT

In an economy centered around mobile phones and mobile marketing, having a cloud-based IT system has become a key to business agility. Sixty-five percent of corporate decision makers agree that cloud computing plays a key role in increasing IT agility, a survey by VMWare found.

Cloud-based platforms give companies the ability to scale up their IT resources to keep pace with their growth, without incurring proportionate cost increases. Having a cloud-centered IT infrastructure also enables companies to scale up the size of their workforce by adding remote workers, without having to expand their physical presence. Cloud infrastructure likewise makes it easier to serve additional customers without overloading company servers. And cloud apps such as QuickBooks Online enable companies to subscribe to software tools at a scale proportionate to company size and use, rather than having to pay high licensing fees and invest in on-premises installation, maintenance and upgrades.

CRM Apps

One type of cloud-based tool which greatly facilitates scaling is customer relationship management (CRM) apps. CRM tools help you automate the sales process, providing your sales team a unified platform where all representatives can view prospect and customer contact information and history. As your sales activity scales up, this can make it easier to filter through leads to identify your hottest prospects and deploy your best sales representatives. You can even arm your representatives with personalized data based on the customer’s sales history and buyer profile in order to make a more customized, more effective sales presentation.

Cloud-based CRM apps also help you scale up by integrating with other apps, automating data exportation to save your staff time and labor. For instance, you can integrate your CRM data with your accounting software to automatically update your bookkeeping, customer invoices, and inventory as you make sales.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Lead Conversion Tracking Tools

Another category of app that integrates with CRM tools to support scaling is lead conversion tracking tools. For instance, Salesforce integrates with Heap analytics, which lets you track all actions customers take when they visit your websites.

This can help you track conversions as well as analyze crucial marketing and sales data. For instance, you can see where your most valuable customers are coming from, what sales pages are generating the most conversions and what upsell buyers and repeat customers are purchasing.

Virtual Call Centers

Scaling up agilely requires scaling up your sales without diluting the quality of your customer service. Cloud-based call centers make it easier for you to scale up your customer service team by hiring remote representatives who interact with customers through a cloud-based interface. Instead of needing to expand your physical call center and install expensive on-premise equipment, you can simply deploy virtual office software that lets your virtual team connect with your virtual call centers and customers through the cloud. This makes it easier for you to outsource your customer service team, freeing your in-house team to focus on your core business operations.

Virtual call centers also enable you to deliver better customer service by transferring tickets from one media or agent to another seamlessly through the cloud. For instance, a ticket that begins with one representative through live chat can conclude with another representative over the phone or email. This eliminates the frustrations customers experience when they have to repeat information to a second agent, boosting customer satisfaction and sales.

If you want to grow your business and establish your company as the sort of professionals that clients want to hire, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals.
If you enjoyed this post, you may also want to check out these others:
Facebook: Small Business Marketing Strategies that Work!
Here’s What Visitors Can’t Stand About Your Website
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

Building a successful social media campaign can be a huge challenge. One of the big metrics that you need to measure is engagement, measured by the number of people who comment on, like, and share your posts, as well as click on links that you leave on your social profiles and posts. Here’s how to build successful social media engagement from scratch (or beef up you current campaign).

How To Master Social Media Success

Target the audience for your social media campaign

Start by building your profile in a very particular way. Make sure that people know what they are going to get when they visit your page. Tell them what kind of content you are going to share, so that they know whether to follow you or not. For example, if you are promoting a business, list what that business does. If you are promoting a community, think about a name and description which will explain what the community is about. Your social media name and your profile picture are the first thing most people will see. These must make them interested enough to click on your name and consider following you.

Create good-quality content

If visitors come to your profile and they only see low-quality content, they will not want to interact with you. Instead, they want to see great content which is professional and interesting. If you are posting photographs, try to get them done by a professional, or follow tips to be a better photographer yourself. Written content must be easy to read, spelled correctly, and with correct grammar. Everything should be on-topic, though you may occasionally want to share something related to current events (such as a message of solidarity). This is up to your discretion; consider whether your fans will really want to see it.

Do you need help growing your business? Click here to check out our website design and social media marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Use the right hashtags and SEO

Next, make sure that you are using the right tags. Though the terminology may change, tags are a fact across most social networks. Twitter and Instagram both use hashtags as the primary form of search. Tags also work on Facebook, though there it is more about using the right words and terms in general. On Pinterest, your ‘tags’ are taken from the description under each post, so be careful to use search-friendly terms there. It doesn’t matter how good your posts are if no one is seeing them, so this is essential to get the views that you need.

Utilize captions correctly

To get engagement, you also need to encourage it through your use of captions and written posts. Asking a question is a really good way to create engagement. For example, imagine that you have posted an image of a cute kitten onto your social channels. You could add the caption, “Who likes kittens?” to get a response from your followers. You can also add captions such as “Like if you love kittens”, “share this if you love kittens”, or “tag someone who loves kittens”. All of these captions encourage engagement, so think about what form of engagement you want the most and then go for it.

Be consistent

The main thing for building engagement is to be consistent. Post similar content on a regular schedule, and always be on-message. If your page is about cats, you shouldn’t be sharing memes about the latest French election or your favorite Netflix show – unless those memes also involve cats!

If you want to build successful social media engagement from scratch, this is the right way to do it. To boost it even faster, make sure that you engage with other users as well – this will spread your name far and wide and gain you more responses.

Author: Michelle Arios works as Marketing Assistant for BizDb.co.nz – New Zealand business database.

If you want to master social media and establish yourself as a professional that clients want to hire, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals.
If you enjoyed this post, you may also want to check out these others:
Here’s What Visitors Can’t Stand About Your Website
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and social media marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

Everyone knows that you need a website for your business, especially if you want to sell products to consumers. Though some people may find your site by searching, you may want to use these marketing strategies to help bring more visitors to your site through Facebook.

 

Facebook: Small Business Marketing Strategies that Work!

Here are some tips to get more visitors to your website.
  • Optimize your website for Google, Yahoo, and even Bing. If your website is optimized correctly, Google, Yahoo, and other search engines will send people to your website.
  • Guest post at popular blogs that are in your niche. If you post guest articles on other popular websites, you should be able to put a link at the bottom, sending people to your website.
  • Keep adding relevant content. Google and the other search engines like to send visitors to websites that are constantly updating with new and relevant content. If you want more visitors, figure out a blogging schedule that you can stick to and publish away.
Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
  • Be active on social media. More people are going to learn about your business through Facebook, Twitter, and other social media sites than your website. Share content that will intrigue people without selling too much. Have a link to your website available for those who are interested.

A business needs customers. Your website can tell people about your business, though if they can’t find it, they won’t know anything about your business. Be sure to optimize your site for Google, Yahoo, and other search engine sites. Start blogging and do it regularly. Become active on social media so your business can reach more people!

If you want to grow your business and establish yourself as a professional that clients want to hire, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals.
If you enjoyed this post, you may also want to check out these others:
Here’s What Visitors Can’t Stand About Your Website
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

© 2013 - The Sherwood Group
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