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Many people think cold calling is dead when it comes to generating new business, but when you update your new business sales strategy to include a one-two punch that combines a phone call with an email the effects can be dynamic! Here’s how I do it:

 

How to Use Your Phone and Email to Generate New Business

Over the years, my biggest and best clients have come from combining a phone call with a follow-up email. It’s the best way I’ve found to generate new business. It can be daunting at first, but after you’ve made about 1/2 dozen calls using the simple 4 steps outlined below, you’ll realize how easy and effective this can be:

1. Acquire a Contact List

If you want to start marketing your company to generate new business using this process, you are going to need a list of contacts, right? Encouraging people to fill out a contact form on your website is one way to gather information from leads that might be interested in what your business has to offer. But, if you know who your target market is (manufacturing companies, attorneys, or dentists for example), you can also get a list from one of the many mailing list companies. (It can be a bit more expensive, but try to get a list that includes the names of key decision makers, their titles, and email addresses.)

2. Make the Call

Once you have your list, set aside the time to call the people from your list one by one. I recommend making the calls yourself rather than hiring a call center or using robo-dialing, since it’s much more personal and you’ll get really good with some practice. Be professional, polite, and friendly… and try not to be pushy. Here’s a script that I’ve effectively used when I don’t have the contact’s name and I’ve reached a receptionist:

Hi this is Will Sherwood with The Sherwood Group. Could you tell me who in your company would I need to impress if we were to help your company with advertising and marketing communications? (Response.) Could you put me through? But first, do you have their email address? (Response… You’d be surprised how often they will give you their email!)

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and, in the process, leave your competition shaken and wondering, “Now, what do we do?”

3. The Fortune Is In the Follow Up

You don’t want to stop with a phone call. Some people might not answer the phone or might rush to end the call because they are busy, but this does not mean that they aren’t interested. Others might forget about the call and might need a bit of a nudge to remind them about your conversation. Following up with an email reminds them about any major points that you talked about on the phone.

I’ve found that I rarely speak directly to the majority of the people that might be good prospects for us, so I leave this voice message (On those rare occasions when I do reach the contact, I say the same as below with some slight adjustment):

Hello (Name). This is Will Sherwood with The Sherwood Group. I understand you’re the person I need to impress if my company is ever to help you with advertising or marketing communications? . . . (Allow time for a response in case they aren’t the right person.)

(When I have their email address) I have your email address, so if you could please check it, I’ve just sent you a pdf of my company’s portfolio. Hopefully, you’ll like what you see enough to give us a try. Either way, would you let me know your thoughts about if or how our work might help you achieve your company’s marketing goals? My mobile number, I’ll say it twice, is 661-904-9977. That’s 661-904-9977.

(When I don’t have their email address) I’d like to email you a pdf of my company’s portfolio, and hopefully, you’ll like what you see enough to give us a try. Could you give me a call and let me know what you think about our chances of working with you and your company? My mobile number, I’ll say it twice, is 661-904-9977. That’s 661-904-9977.

4. Repeat

This one-two punch of a phone call with a follow-up email is a very effective strategy to generate new business, but for best results, try repeating the process approximately every six weeks. You don’t want to bombard potential customers with too many calls or emails (this borders on harassment), nor do you want to let them forget about you and your business. Repeating the process every month and a half is a good in-between that can help you get the new business you want.

As you can see, there are steps that you can follow to combine email and telephone marketing successfully. If you’d like more ideas and tips that can help you get new business, contact us today!

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Contact Will Sherwood, CEO of The Sherwood Group.
4. Sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Maximizing Your LinkedIn Endorsements
How to Solve the Biggest Problems with Facebook
Creative Tips to Bring More Visitors to Your Website
Sharing Referrals Means More Business for Everyone
Gaining and Retaining Customers with Bonafide Black Friday Deals
5 Simple Keys to Better Business Development
The Biggest Lie In Website Design: You can Do it Yourself!
Yes! There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients

This article is published by The Sherwood Group | Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.
Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and, in the process, leave your competition shaken and wondering, “Now, what do we do?”
”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

When you’re looking for simple and easy marketing ideas that work and you’re on LinkedIn you should start seeking out endorsements. These aren’t a substitution for recommendations, but they do give you “testimonials” from people you’ve worked with in the past. The right endorsements will help you increase your credibility.

Maximizing Your LinkedIn Endorsements

“Skill endorsements are a simple and effective way of building your professional brand and engaging your network.” ~ LinkedIn. . . . If you now see the importance of endorsements, you should know about these three ways you can ask for them:

1. Set your skills and endorsements.

This is on the right of your profile, where it says “edit.” By taking the time to do so you subtly encourages other people to mention these skills when they endorse you. Once people begin selecting from these as they endorse you, your 10 most popular skills will rise to the top.

2. Manage your endorsements.

When people endorse you LinkedIn sends you an email notification. If people endorse you for the wrong skills, click the “skip” button. Make sure you do this with each email and then once a month go in and edit your skills list. You can also go into the show/hide list and uncheck some of the endorsements so that skill falls lower in the list.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and, in the process, leave your competition shaken and wondering, “Now, what do we do?”

3. Spread the love!

When people endorse you, make sure you return the favor by endorsing them too. Before doing so, ask what skills they want endorsed for so you can help them like they’ve helped you.

Whether you need help with LinkedIn or some other form of marketing, make sure you contact us for help. We’re here to help you succeed!

Contact The Sherwood Group. We can stir your imagination and leave your competition shaken and wondering, “Now what do we do?”

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Contact Will Sherwood, CEO of The Sherwood Group.
4. Sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

How to Solve the Biggest Problems with Facebook
Creative Tips to Bring More Visitors to Your Website
Sharing Referrals Means More Business for Everyone
Gaining and Retaining Customers with Bonafide Black Friday Deals
5 Simple Keys to Better Business Development
The Biggest Lie In Website Design: You can Do it Yourself!
Yes! There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients

This article is published by The Sherwood Group | Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.
Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and, in the process, leave your competition shaken and wondering, “Now, what do we do?”
”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

Getting people to genuinely notice, like, follow, and engage to your posts is one of the biggest challenges in social media marketing. Even in the popular platforms like Facebook, marketers never cease to find new ways to get the most number of likes. Here’s how you can do the same, and solve your problems with Facebook:

 

How to Solve the Biggest Problems with Facebook

Are you having problems with Facebook?

Do you want to go viral on Facebook? Some users use Facebook to gain popularity. No, it’s not the “I-wanna-be-famous” by Pussycat Dolls kind of thing, but this popularity means serious business. Being popular on Facebook also means profit. Businesses around the world posts advertisements on Facebook, and the competition starts with the business or product awareness of the potential customers. Hence, you need to step up your game and do the following:

Fish More Facebook Likes from Your Pool of Followers

Since some advertisers find it hard to get the people to “like” their advertisements, they buy Facebook post likes from sellers. Buying Facebook likes are discouraged by Google, but a lot of advertisers take chances to gain more likes. Some sites that sell Facebook post likes usually collect $40 for each 5,000 likes and $75 for 10,000 likes. Interesting right? Here are some tips on how to boost your number of likes:

  1. Plan your campaign post or advertisement (it is better to have a business plan ready so that you are aware of the potential problems that may arise during transactions).
  2. Set the budget and the constraints of the business or product. Stick with the budget and the constraints to avoid problems.
  3. Find a seller that will fit and accept your terms and conditions.
  4. Communicate with them and explain the details.
  5. Sit back, relax and let them do their job, but make sure to cooperate and ask questions too.
  6. Make the payment after the job or upon purchase; it depends on your agreement.
  7. Give feedback if possible after you buy Facebook posts likes. Be generous if they deserve it.
  8. Enjoy your new likes!

Remember, check if the seller provides “likes” from authentic accounts. This will prevent Google from banning your site since buying likes are discouraged in the first place.

Gaining popularity is a serious business. The more “likes” you get, the more popular you are. It only means that the awareness of the potential customers about your product or business is at its peak.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and, in the process, leave your competition shaken and wondering, “Now, what do we do?”

Wheedle your Subscribers and Get More Video Views

Another method that you can utilize is using video advertisements. A recent survey shows that Facebook videos are as popular as YouTube videos nowadays. So, get on with the trend and buy Facebook video views! For some businesses, video advertisement is more effective and has a better impact on potential and existing customers. Buying Facebook video views may cost you a bundle, but it can rapidly increase customer’s awareness that may help you increase your profit. So, how do you buy Facebook video views?

Here are some tips that you can try:

  1. Be ready with your video and other details.
  2. Find a trusted seller online.
  3. Research about the seller’s professionalism and previous works.
  4. Communicate with the seller.
  5. Select the type of service that you want and inform the seller.
  6. Set the budget, the constraints, and the terms and conditions. Stick with the budget plan and the constraints to avoid problems.
  7. Let them do their job. Ask questions if you don’t understand something to avoid problems.
  8. Make the payment after the job or upon purchase depending on your agreement.

Give feedback if possible.

It will help them better their service in the future.

Remember that satisfaction is always the key to having the best advertisement. It will not only help you get ahead of the race, but will also get the attention of the customers. Because who wouldn’t watch a video with a lot of views, right? Not all people can read, and not all can comprehend. Making video advertisements can really gain you a lot of followers. Be creative with your videos and share.

Hoard as Many Facebook Reactions as you Can

Another trend on Facebook nowadays is the Facebook reactions. Since some posts are just too much to handle; too much cuteness, too much anger, too much sadness, likes are not enough. These Facebook reaction buttons, which started with 6 animated characters, took the internet by storm earlier this year. Having a lot of reactions on your status, picture, or video means people are engaging with what you posted.

Businessmen know that getting a million of Facebook followers on Facebook can give them an edge in the market. Having this big edge in the market can gain you your market position and broaden your target market. A bigger market means having a lot of opportunities to gain potential customers’ trust, which will immediately lead to customer loyalty and satisfaction. Customer satisfaction will lead to a successful business.

People nowadays spend a lot of time on their mobile devices while viewing a lot of videos and sending positive Facebook Reactions. This is one of the reasons why businessmen put a lot of effort to take their advertisements online. People like to take stuff online, sell online, make blogs, post pictures, share adventures, and even campaign and educate people. Facebook enables them to do this on just one social media site. They were able to gain customers’ trust and improve customer satisfaction, which is very vital in any business venture. This is what got Facebook its market position.

Sheena MathiesonGuest Author: Sheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.

Contact The Sherwood Group if you want us to stir your imagination and leave your competition shaken and wondering, “Now what do we do?”

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Contact Will Sherwood, CEO of The Sherwood Group.
4. Sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Creative Tips to Bring More Visitors to Your Website
Sharing Referrals Means More Work for Everyone
Gaining and Retaining Customers with Bonafide Black Friday Deals
5 Simple Keys to Better Business Development
The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients

This article is published by The Sherwood Group | Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.
Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and, in the process, leave your competition shaken and wondering, “Now, what do we do?”
”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.


© 2013 - The Sherwood Group
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