Blog Archive

So you’re a small business owner.  The backbone of America; driver of the economy. You pour your life into making your business go.  All of the books have been read, and all of the seminars attended.  So, if you’ve done what everyone says you are supposed to do, why aren’t you enjoying business success?

 

3 Secrets To Business Success


Here are 3 secrets to success.  Take these three principles to heart and you will thrive.  Without them, you will fail, no matter what else you do.  Ready?  Here you go:

1. It’s Not About Money.

Just sit with that one for a minute. Business is about people. It’s about relationships, no matter what your market is.  If your clients know you see them as people, not dollar signs, they are more likely to be loyal to you. Your reputation benefits, word-of-mouth brings more business in the door.  That sounds like success to me.

2. Treat Your Staff Well.  

Again, this isn’t all about money, although a fair wage is important.  Let them know you appreciate them, and value them as people.  Listen to their ideas; give them opportunities to lead.  Invest in their growth and they will invest in yours.  If you do this, your staff will stick with you through thick and, most importantly, thin. 

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. Let us help you capture new business and achieve your goals.

3. Do The Right Thing.  Always. 

No cutting corners, no slacking off.  If you succumb to the convention of situational ethics your reputation will suffer.  Be honest and trustworthy.  Never do just the minimum; give your clients what they need. 

Business success is just that simple.  Treat people well, be honest and ethical, do good work, and your business will benefit enormously.

Do you want more great business advice? Contact The Sherwood Group.  We’d love to help you succeed.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

5 Simple Keys to Better Business Development
5 Ways to Increase Business With LinkedIn
4 Ways to Attract Millennials To Your Website
Why Your Website Needs To Be at the Center of Your Marketing Plan
Building Your Brand One Tweet at a Time
How to Build Relationships Using Business Networking
The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business

 

This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.
Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. Let us help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

Business development is crucial for every firm, but even more so for small business. Unfortunately, business development can also be very expensive. So how can you get exposure without breaking the bank? Simple! Here are 5 cost-effective and easy ways to grow your business while you save money:

 

5 Simple Keys to Better Business Development

1. Network

This may sound like a no-brainer but it’s surprising how easy it is to put off this powerful business development tool in an effort to be billable. Bad idea. There is no better way to get your name and face out there than to attend association meetings and work the room. What groups do your potential clients belong to? That’s where you’ll meet them.

2. Speak

The professional associations you are attending are almost always looking for speakers to share their expertise with the group. This is a perfect opportunity to not only reach your target audience but be seen as the expert. Take it a step further and offer to speak at conferences. Most of the time you not only get free registration to the entire conference but reasonable travel expenses as well!

3. Write

Craft interesting LinkedIn posts. Blog. Guest blog. Comment on your target clients’ blogs. There are many avenues to share your vision. Make sure that your business development message is clear and that you edit ruthlessly.

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. Let us help you capture new business and achieve your goals.

4. Engage in Social Media

Be careful here. It’s easy to go down a rabbit hole if you approach social media without a solid business development plan. Start by following your target audience, paying attention to what they read and comment on and insert yourself into the conversation. Make use of a good social media management program.

5. Sponsor an Industry Event

This can give your business development strategy great exposure. Sponsoring can be pricey but, if you are judicious in selecting the event and the sponsorship level, the payoff is well worth the expenditure. Select an event that is usually well-attended by your target audience. Review the available opportunities and choose the level that provides the greatest exposure for the minimum amount of money. The best sponsorships include an introduction to you and your firm from the podium at a general session.

It doesn’t have to cost a lot to get in front of your target audience. Contact The Sherwood Group for more ideas to help your small business thrive.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

5 Ways to Increase Business With LinkedIn
4 Ways to Attract Millennials To Your Website
Why Your Website Needs To Be at the Center of Your Marketing Plan
Building Your Brand One Tweet at a Time
How to Build Relationships Using Business Networking
The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business

This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.
Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. Let us help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

The biggest difference between LinkedIn and other social media platforms are the types of people that you will connect with. As opposed to Facebook and Twitter, LinkedIn connects professionals with other professionals. Here’s how you can utilize LinkedIn to help you increase business:

 

5 Ways to Increase Business With LinkedIn


It’s fairly easy to increase business with a free LinkedIn account. LinkedIn will allow you to easily connect to new networks, see endorsements by others and give endorsements, as well as see project descriptions and work examples. With LinkedIn, it also becomes easier to build relationships and conduct a job search, when necessary.

Now that you understand the importance of LinkedIn, here are 5 ways to increase business utilizing LinkedIn.

1. Blog

Utilizing LinkedIn’s Pulse, you can post as many articles as you want. This will help you to gain followers and more quickly become perceived as an expert.

2. Don’t be Afraid to Share and Share alike

Sharing is the best way to become recognized as an expert, but you also need to take into consideration to whom and how you are putting the information out there. This is a perfect time to share information with your friends and other connections. If you are a prolific writer, you can share a daily post on your status update. This can also be helpful if you have a specific topic that is relevant to other groups. But be sure to share information at least once every week!

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. Let us help you capture new business and achieve your goals.

3. Connect and Build

Do your homework. Connect with people at least once weekly and join groups that are relevant to your business. Find a topic you are passionate about, become the expert and start connecting with the right people.

4. Daily / Weekly Engagement

If you engage daily, or at the very least weekly, this will help people to remember you. It’s also important to post helpful information to show you are a reputable individual interested in building relationships. A good rule of thumb is to post only 1 sales oriented message for every 9 non-sales oriented messages

5. LinkedIn App

This will help you to more easily stay in touch through your smart phone. This way, you’ll stay “in-the-know,” stay connected and engaged.

By utilizing these 5 tips, not only will you see your connections increase, but you will eventually become perceived and the “go-to” expert.

If you are ready to network and increase business relationships please contact The Sherwood Group to find out how we can help you dominate your market.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

4 Ways to Attract Millennials To Your Website
Why Your Website Needs To Be at the Center of Your Marketing Plan
Building Your Brand One Tweet at a Time
3 Simple and Easy Marketing Ideas That Work
How to Build Relationships Using Business Networking
The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. Let us help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

Attracting millennials, the driving force behind changes in the world of media and Internet developments, is the new marketing challenge. This generation has grown up alongside a host of novel technological developments. As a result, millennials love constant communication and brand engagement and aren’t allured by traditional marketing techniques.

 

4 Ways to Attract Millennials To Your Website

With a head count of 75.4 million people in the U.S., millennials—who are defined as being between 18 and 34 years old—have just surpassed baby boomers in number according to the U.S. Census Bureau’s 2016 report. As brands, it is therefore important to take specific qualities into consideration when developing a marketing strategy, especially when it comes to webpages, in order to attract such a large audience. Check out these quick tips on how to do just that.

1. Link Latest Social Media

It’s well-known that social media is a tool most popular among millennials. Therefore, keeping up with each new social media craze is important in staying relevant to your audience. Link your Facebook, Twitter, Instagram and Snapchat account to your website to promote new social content and encourage engagement. Social media is a part of millennials’ everyday life. So social media presence means audiences will get to know your brand on a more personal level and be able to interact with it more often.

2. Feature Engaging Content

Millennials are often easily bored and seek to be part of something new and different. Bearing this in mind, website content has to constantly engage. Research conducted by Millennial Marketing illustrates that brands that stand for a particular cause receive more attention from millennials. Try affiliating your brand with a relevant charity or cause to boost brand personality or start a movement of your own with original hashtags and competitions. Millennials love to feel part of something bigger and are quick to get involved.

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. We can help you capture new business and achieve your goals.

3. Make It Mobile

A defining trait of millennials is that they’re engagement with media is constant. This means on the bus, walking down the street, at work, at home, at the gym and anywhere else, brands have the ability to reach audiences. How? Through mobile. Get your website online and format it accordingly to make it user-friendly on phones. Millennials will appreciate it.

4. Creative Web Design

On top of a website design that has mobile and social links, what other creative techniques attract millennials? Millennials are fast-paced and often on the move, so having the most important information within one or two clicks is important. For example, Amway’s blog has featured articles and latest posts on the homepage to make it easier for audiences to reach. They also include YouTube videos on their blog to cater to millennials’ love for all mediums. Integrating games and loyalty, as well as testimonials is another great way of attracting millennials.

Millennials are a large audience for brands and are often considered when strategizing business techniques. Therefore, adjusting your website and associated marketing techniques is important to maintaining engagement to attract millennials among this target market. Try implementing these techniques to keep millennials excited about your brand and build your relationship with one of the largest demographics in the country.

If you are looking to attract millennials through your website, contact The Sherwood Group to find out how we can help you dominate your market.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Why Your Website Needs To Be at the Center of Your Marketing Plan
Building Your Brand One Tweet at a Time
3 Simple and Easy Marketing Ideas That Work
How to Build Relationships Using Business Networking
The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. We can help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

When you think about marketing your business, you might think about using a variety of different advertising methods. However, of all of them, your website should be one of your top priorities. Here are just three of many reasons why your website needs to be at the center of your marketing plan.

 

Why Your Website Needs To Be at the Center of Your Marketing Plan

1. The World Wide Web is Only Getting More Popular

The internet is only going to become more and more popular over time. If you think that direct mail advertising or other older marketing strategies are going to take back over, there’s a good chance that you’re wrong. It’s important to understand and embrace today’s tech-savvy world if you want your business to be a true success, and focusing on your website is one important part of that.

2. Websites Require Constant Attention

The truth is that websites require constant attention. Google algorithms are always changing, so it’s important to stay on top of the game if you want your website to do well on the search engine rankings. Adding regular blog posts and making other updates to your website on a regular basis is critical if you want your website to keep up with your competitors’.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We can help you capture new business and achieve your goals.

3. Your Website Gives You the Most Bang for Your Buck

When compared to other marketing mediums, your websites probably gives you the most bang for your buck. In the grand scheme of things, a website is surprisingly affordable and allows you to literally advertise your business to the entire world.

As you can see, if your website is not the center of your marketing focus, it should be. If you need help with making your website a true success, contact us at The Sherwood Group, Graphic Design & Website Design today.

If you are looking for website design or graphic design services, contact The Sherwood Group to find out how we can help you dominate your market.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Building Your Brand One Tweet at a Time
3 Simple and Easy Marketing Ideas That Work
How to Build Relationships Using Business Networking
The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We can help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

Of all the new social media platforms around today, Twitter is still one of the most effective ways of reaching your audience and building a relationship with new customers. Conversely, it’s also one of the toughest platforms to figure out how to use effectively, especially if you’re new to the social media world.

 

Building Your Brand One Tweet at a Time

Even if you’re an Instagram and Facebook wiz, Twitter can still leave you feeling a little lost. What do you post? What do you retweet? More importantly, how do you get others to retweet, tag and generally engage with you so you get some help building your brand?

There is no magic answer. The truth is that no one knows your business like you do and discovering your niche is different for every business, even different for each social media platform; so what may work for you on Instagram or Facebook may not work on Twitter. Here’s what makes Twitter different, and what you need to know before you tackle the Twittersphere to build your brand.

Straight From the Blue Bird’s Mouth

Take it from Twitter Business, every tweet was not created equal. Before you press send on a post, there are several things you need to keep in mind. The first is the character limit. Yes, tweets, unlike Instagram and Facebook posts, are limited to just 140 characters. That includes emojis, spaces between words and punctuation. While this may feel limiting at first, it’s best to think of it as liberating. You don’t have to write a novel. In fact, you don’t even want to give away the whole story. Use tweets about your business to spark an interest in your followers and prospective followers. Include a link to your website so they can learn or read more about a product or a blog post. This is how you convert tweets to sales, by driving that traffic to your website.

Another tip from Twitter Business is a no-brainer: Use pictures, video and GIFs to grab the attention of scrolling potential customers. If you don’t have any media attached to your tweet, then the verbiage needs to be extremely compelling to get liked or retweeted.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We can help you capture new business and achieve your goals.

Join the Conversation

When tweeting about a trending topic, it goes without saying to include the trending hashtag in your tweet. But what many tweeters fail to realize is that in order to join the conversation, you must do more than just throw your two cents into the ring. Once you post your tweet, click on the hashtag you used. Now you’re taken to a feed of all the people who have posted using this hashtag as well. Go through and like numerous tweets that you identify with, reply to tweets that you find specifically relevant and repost one or two that you think your followers would appreciate. This is how you drum up new followers, favorites and retweets. And it’s not just a technique to use for trending hashtags, although that’s when it’s most effective. It’s important to stay on top of relevant hashtags daily by interacting with people who use them.

Bring Something to the Table

Twitter is a great way to share your business with the world, but it’s also a platform in which you can bring value to your customers and potential customers in unexpected ways. Orkin Pest Control has got this concept down to a science. They use artistic photography, blog posts and humor to deliver value to their followers. If your entire feed is just talking about your business, you’re not going to gain many followers. Remember that no one is as interested in your business as you are, and that people buy things based off of emotion, not logic. They are also on social media to be entertained, and shopping is (hopefully) a byproduct. Scroll through the Orkin twitter page, you’ll find a Charlotte’s Web GIF as well as a blog post about what makes fireflies glow. These are loosely related to pest control and designed to pique interest, not sell something specific.

If you are looking for website design or graphic design services, contact The Sherwood Group to find out how we can help you dominate your market.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

3 Simple and Easy Marketing Ideas That Work
How to Build Relationships Using Business Networking
The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We can help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.


© 2013 - The Sherwood Group
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×