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Online marketing is a good thing, but high-tech marketing to the exclusion of high-touch marketing creates an imbalance. Here are 3 simple and easy marketing ideas that work and will help you regain a healthy balance between high-tech and high-touch marketing:

 

3 Simple and Easy Marketing Ideas That Work

1. Host a Free Luncheon

Prospecting is a time-consuming activity, and time is money. So why not get more bang for your time buck? Host a free luncheon for a group of local prospects who fit your buyer persona. This should be a no pressure, no selling, no embarrassment agenda on how you can help them solve their problems. You can promote it in advance with a series of two or three mailings, an email or two, and a telephone campaign. Let’s face it, few people will pass on a good free lunch?

After the lunch, encourage attendees to complete a brief questionnaire about how they might use your products or services. Those who indicate one or more of your products or services have self-selected to be on your hot list. Start calling on them right away to start building and nurturing a relationship. Those who didn’t are still new acquaintances with whom you can build a relationship with the idea that they will either become customers later on or refer you to others.

2. Minimize Defections

Sometimes customers move away, go out of business, or some other situation causes them to leave you. These situations are out of your control, and you have to accept that. But never accept a customer loss that’s in your control. When that happens, you should immediately start working to regain their business. The best way to do this is to ask the lost customers directly, in a non-confrontational way, why they left. Then use that information to woo that customer back, if possible, and to improve all your customer relations so you don’t lose more for the same reasons.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

3. Be Creative

Predictability is a common trap in business. Odds are very high that your competition is predictable, so use that to your advantage. Sometimes you have to step outside the box to get noticed and create relationships with prospects. One outside-the-box idea that virtually any business can use is the popsicle gambit. Load an ice chest up with popsicles, visit your top five or ten prospects, and serve their staff cool treats on a hot afternoon. Ice cream bars and cold lemonade work equally well. In the winter, substitute doughnuts for cool treats.

Remember, just because there are lots of high-tech marketing tools available doesn’t mean you should abandon high-touch approaches. Contact us today for more ideas on how you can double or triple your business. We also invite you to follow us on Facebook, LinkedIn and Twitter.

If you are looking for website design or graphic design services, contact The Sherwood Group to find out how we can help you dominate your market.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

How to Build Relationships Using Business Networking
Suffering From Social Media Fatigue? Check Out These Tips:
The Biggest Lie In Website Design: You can Do it Yourself!
Great Website Design = More Clients
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

Did you just get laid off or lose a major client? Are you a college grad that is ready to start your first job? It doesn’t matter if you just graduated college or if you have been in business forever. Nowadays, it’s not what you know, it’s who you know. This is why business networking and building relationships is so important.

 

How to Build Relationships Using Business Networking

In the last 20 years, the “game” of job hunting or finding new clients and customers has changed dramatically. You can’t just walk in, flash your charming smile at a potential employer or client and get a job or an assignment right on the spot. You will need a great resume and/or portfolio and you will need to take the time to build a relationship.

So, how do you get that new job or assignment in this changing business market?

Business networking

Business networking might sound easy, and if you are someone that enjoys building relationships and talking with people all the time, this may be easy for you. However, not everyone is comfortable walking into a room of strangers and talking about themselves. For the people who are not a fan of business networking let me provide you with a different way to look at business networking.

Building Relationships

You can do this a couple different ways. You can use social media and join groups with the same interests as you. Or, you can connect with people and do what is called a 1 on 1. Invite them for coffee so they can tell you more about their business and the kinds of clients they are looking for. This enables you to connect with individuals face to face, and is much less intimidating than a room full of strangers.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

What to do in a room full of strangers

A room full of strangers can be very intimidating, but remember this: everyone likes to talk about themselves. After I’ve introduced myself and my business, my favorite thing to say is: “So tell me about your business.” or “What kind of clients of customers are you looking for?”

You might also ask this question of someone you’ve never met is: “What might a person say that could remind me to refer you and your business?” Another great question to ask is: “What kinds of businesses are your best strategic alliances?”

If you are ready to network and build that relationship, and would like to have a 1 on 1 with me, Please contact The Sherwood Group.

If you are looking for website design or graphic design services, contact The Sherwood Group to find out how we can help.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Suffering From Social Media Fatigue? Check Out These Tips:
The Biggest Lie In Website Design: You can Do it Yourself!
Great Website Design = More Clients
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

When it comes to social media fatigue, there are several factors that contribute to the phenomenon. You can avoid it by incorporating some of these handy tools into your social media strategy. For one, they can help you boost your energy and motivation.

 

Suffering From Social Media Fatigue? Check Out These Tips:

Before understanding the remedies for social media fatigue, it’s important to first look at all the factors that compound it. These can range from disappointment, to fear, to old-fashioned headache and eyestrain.

You might feel like you’re working with a social media strategy that isn’t garnering the attention you want or you might feel like their aren’t enough hours in the day to keep up with the myriad nuances of social media. So, before you call it quits on the social media front, take some time to reflect on what is driving your fatigue before you tackle it head-on.

Set sensible goals

Goal setting is an integral part of any company’s strategies. Set well, goals can be a motivating force and feel personally rewarding when met. Set arbitrarily, the effect of goal setting can take a turn for the worse, leaving you disempowered to continue on your current trajectory. Therefore, it’s critical to set goals that are reasonably attainable and based on prior experiences and thorough data analysis. For example, if a goal for Twitter is randomly set to accomplishing 500 retweets in a month when prior months consecutively demonstrated 50, 100, and 150 retweets, chances are that your new goal won’t be met. Instead, look at the trend and make an informed goal (in this case, 200 retweets). Lastly, consider that not all metric-based goals are of equal importance—those Facebook ‘likes’ may not hold as much value as you think. For more insight on the value of a ‘like,’ check out this important read.

Automate your posts

One of the handiest features of social media is the ability to stagger your posts without needing to be at the screen every time (or awake at weird hours, for that matter!). Just be sure that your posts are well crafted before they go into the rotation. Keep your voice aligned with your overall campaign and company ethos. And while this is an amazing tool, real-time posts have value, too, in that you can interact with your followers while they are still engaged with your post.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

Study up

Social media platforms are rapidly evolving to incorporate new and sophisticated features. So it’s normal to feel like you’ve gotten behind the times with regard to knowing the full ins-and-outs of your chosen platforms. Luckily there are plenty of courses you can enroll in through web-based providers like Hootsuite and Coursera in order to sharpen your skills.

Customize your news feeds

News feed customization is common among individual users throughout social media. But it can benefit you and your company too. If you use social media to follow your competition and allied organizations, consider opting to see their content first in your feed. This will save you lots of screen reading time, which your eyes will thank you for!

Choose your platforms wisely

New social media platforms crop up all the time, appealing to niche markets by interest or even geographical region. But many of these fail to gain a following. Don’t feel like you need to sign up for every new platform you see; instead, give it some time before you make an informed decision. Also note that the platforms that do gain a following sometimes make older platforms obsolete (such as the once-popular MySpace). While it won’t happen as often, evaluate your existing platforms annually to determine whether or not users tend to be dropping off, and potentially save yourself loads of time.

Ask for help

Maintaining the social media presence for a company is a time consuming job. If you find yourself unable to keep up with your workload, you may experience a whole host of issues including disappointment and apathy toward social media. Consider hiring some extra help to combat the issue while allowing you to get some waitlisted projects off the ground.

Even social media experts that feel like their goals are consistently met and their web-based projects are generally going pretty well sometimes need a break. It’s a perfectly normal thing. So sometimes the answer is simply to step back from the computer altogether and take a much-deserved vacation.

Guest Contributor: James Pointon is an experienced blogger and content creator working at OpenAgent – real estate experts from Australia. James is a staunch advocate of social media and often shares his knowledge about using them for promoting business.

If you are looking for website design or graphic design services, contact The Sherwood Group | Website Design | Graphic Design | Social Media Marketing to find out how we can help.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

The Biggest Lie In Website Design: You can Do it Yourself!
Great Website Design = More Clients
Yes, There’s Still Gold In Cold Calling.
Is your business missing out by not going mobile?
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

As a business owner, you might have been doing some research about doing your own business website. After all, you might want to “get with the times” and generate business online. While doing your research, however, make sure that you don’t fall for the biggest lie in the website design industry: the notion that you can do it yourself.

 The Biggest Lie In The Website Design Industry: No, You Can Do it Yourself

If you’ve got some experience, of course, it might not be a bad idea. But, if you’ve fallen for the idea that you can use WordPress or another template platform to complete your website design, you should know that this can be a very bad idea.

You Want Your Website to Be Unique

Sure, it might not be too hard to make a quick website or blog with a platform like WordPress. However, these types of platforms typically involve pre-made templates that all look similar. Even though you might be able to make a few tweaks and changes, such as adding your own logo or changing the font and background colors, your site is sure to look rather run-of-the-mill if you choose this option.

Alternatively, if you hire a professional website design company, you can ensure that your site is unique and professional — just like your business.

It’s Important to Tweak Your Site for Your Users’ Needs

Pre-made templates assume that all websites or blogs are similar. However, it is important to tweak your site for your users’ needs, such as if you run an e-commerce site and need to focus on easy shopping and optimal security for your customers’ private information. Working with a professional website design company will allow you to ensure that your site is fully optimized for the perfect user experience, based off of your demographic.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

There’s More to It Than Just Website Design

If you want your site to truly excel online, you also have to think about things like search engine optimization and easy social media sharing when building your site. A professional can assist with these things to ensure that not only do you have a great-looking website, but also that you have a website that you can easily market to the general public, too.

As you can probably see, it’s generally not a good idea to try to build your own website. Instead, consider working with a professional website design company that you can trust.

If you are looking for website design services for your website, contact us at The Sherwood Group | Website Design | Graphic Design | Social Media Marketing to find out how we can help.

OR
1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Great Website Design = More Clients
Yes, There’s Still Gold In Cold Calling.
4 Reasons Your Website Design Is Causing You To Lose Business
3 Reasons Why Your Business Fails While Your Competition Succeeds
Is your business missing out by not going mobile?
4 Reasons Why LinkedIn Won’t Help You Generate New Business
10 Ways to Make Your Facebook Page Amazing
The Science Behind Effectively Using Twitter Ads for Your Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

We live in the age of the internet. There are countless self-help articles focused on fine tuning your internet presence to make it perfect. But let’s take a step back. Why is it so important to have a good internet presence? If you run your business effectively, should you even need an internet presence?

 

Great Website Design = More Clients

Here are 4 simple reasons why you should focus on your website design first, and how having a professionally designed website can help get you more customers and retain the ones you already have.

1. Your website design is often a customers’ first impression.

When someone wants information about your business, the first thing they do is use a search engine to find you. Not only is it important for your business to show up in those more generic searches, but it’s also imperative that when customers do click on your link, they can navigate your website and enjoy the aesthetic. 

2. A well designed website says a lot about your business.

A website that looks clean and interesting shows customers that you are organized, up to date, and truly care about interacting with them.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

3. A website that functions well is critical too!

The internet moves quickly, if a customer can’t find what they’re looking for on your website, they’ll simply move on to the next one.

4. You’ll be proud to show it off.

Throw the URL to your website on your business card and social media accounts. This will help you spread the word about your business and ultimately generate more clients and customers, too!

Now you might be wondering how exactly you can go about creating your business’ perfect website. After all, website design can be overwhelming, and it’s tricky to figure out where to start. Luckily The Sherwood Group is here to help. Contact us now to get started on building the perfect website for your business.

 

Contact us now to get started on building the perfect website for your business..

OR
1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Yes, There’s Still Gold In Cold Calling.
4 Reasons Your Website Design Is Causing You To Lose Business
3 Reasons Why Your Business Fails While Your Competition Succeeds
Is your business missing out by not going mobile?
4 Reasons Why LinkedIn Won’t Help You Generate New Business
10 Ways to Make Your Facebook Page Amazing
The Science Behind Effectively Using Twitter Ads for Your Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

When you think about marketing in today’s world, you might think more about putting a big focus on online advertising versus more traditional advertising. For example, you might assume that cold calling is completely dead. However, even though the way that people market their businesses has changed quite a bit over time, there’s still gold in cold calling. Here are a few reasons why:

 

Yes, There’s Still Gold In Cold Calling.

Grab Their Attention

Yes, it’s true that online advertising is effective. However, people are hit with online advertisements all day, every day. With so many people spending so much time online these days, it’s no surprise that your audience probably sees plenty of online advertising on a regular basis. If you try cold calling, you might find that you can actually grab your audience’s attention, since they might not be accustomed to getting these types of calls anymore.

Establish Trust

Some people just don’t feel comfortable with the idea of making deals online. A lot of people, especially older people or those who don’t spend much time on the internet, actually feel more comfortable talking to someone on the phone. If you handle things in a professional manner, this can be a great way to establish trust.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

 

Get an Answer Right Away

It can be too easy for someone to navigate away from a website and decide that they will make up their mind later. When you have someone on the telephone, however, it can be easy to encourage them to go ahead and give you an answer right now. It’s a good way to give a gentle nudge to help turn leads into sales.

As you can see, cold calling is not dead. If you would like to find out more about effectively advertising your business, contact us at The Sherwood Group today.

OR
1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

4 Reasons Your Website Design Is Causing You To Lose Business
3 Reasons Why Your Business Fails While Your Competition Succeeds
Is your business missing out by not going mobile?
4 Reasons Why LinkedIn Won’t Help You Generate New Business
10 Ways to Make Your Facebook Page Amazing
The Science Behind Effectively Using Twitter Ads for Your Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
Is There Still Gold in Cold Calling?

 

This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?


© 2013 - The Sherwood Group
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