Blog Archive

It’s time to face facts. Facebook doesn’t work for promoting your business. For one, there’s the idea of having you pay to reach users you’ve already built a relationship with. . . .  But wait. There’s more!

 

5 Reasons Facebook plus Your Business Won't Work

 

Not too long ago, turning to Facebook to help grow your business was a cutting-edge and savvy move. Like many celebrity romances, however, the relationship has run its course.

Here are 5 reasons why Facebook doesn’t work for promoting your business:

1) If You Build It, They Might Not Come.

While the demise of Facebook has been greatly exaggerated by some, it is losing ground to other social media platforms. Yes, it is still the largest social media platform in the known universe, but it is losing users, most noticeably in the younger generation. Teens are turning to tools like Tumblr and Snapchat, and Facebook is falling out of favor with older users, too. That means a potential loss of audience for your business as well. If your target audience isn’t using Facebook anymore, relying on it to generate business or drive website traffic is a bad marketing decision.

2) Static Content is Boring.

Dynamic website content is a premier marketing asset. Facebook, however, is largely static. When a user visits your page, the wording of posts is different, but the look and feel of it remains unchanged. And you have little control over how the information appears. There are better and more effective ways to present content to your customers.

3) Facebook wants to promote Facebook, not your business.

When you create a business Facebook page, the goal is to use Facebook to drive visits to your business webpage or brick-and-mortar store. To build loyalty to your Facebook business page, Facebook will allow you to pay for ads to attract new followers. But in doing so, you are spending money to drive people to your Facebook site, not necessarily your own website or your own store.

Do you need help increasing your brand engagement? Check out these social media marketing and website design packages from Will Sherwood, CEO of The Sherwood Group. They’ll help you stay ahead of the social media curve.

4) You Are Building Facebook’s Advertising Database, Not your Own Customer List.

When you generate fans of your Facebook page, the only way to contact those customers is via Facebook posts. You don’t receive e-mail addresses, physical addresses or phone numbers. You can see a list of your fans, but you are not provided with an outside means of communication. You might be building legions fans, but only Facebook knows their personal details.

5) You Can’t Reach ALL Your Fans Without Paying. Again and Again.

More troublesome than the previous reasons. Even if you build a loyal following, you still won’t reach all your fans without forking over additional funds to Facebook. For example, if your business page has 3,000 fans, a typical post might only reach 1-5% of those people. Unless you pay Facebook to “promote” those posts. For another fee, Facebook will ensure your post reaches more people. Which sounds reasonable, until you realize it is more people already like you and whom you might have already paid Facebook to reach. Facebook has even warned businesses and others with fan pages to expect their organic reach to continue to decline in the future.

True, a Facebook page is free to set up easy to maintain.

With the number of social media users growing by the minute, it is tempting to rely on the seemingly benign behemoth of Facebook to help build a following for your business. But, there are some serious downsides to business when it comes to Facebook, so make sure you’ve done your research.

To learn how social media marketing and website design that can help you grow your business despite the problems of social media, contact Will Sherwood, CEO of The Sherwood Group today.

Sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Social Media: Does the ‘Like’ Mean Anything Anymore?
Responsive Web Design: A Single Trend That Can Dominate the Success of Your Business
The Easy Way To Blog Your Way To Success…
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Website Design, Graphic Design, and Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help increasing your brand engagement? Check out these social media marketing and website design packages from Will Sherwood, CEO of The Sherwood Group. They’ll help you stay ahead of the social media curve.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

Ah, the ‘like’. It sits there on every social media post; staring at you. Daring you to pass it by. So, like a good content reader, you click it and move on, right? So what just happened? What changed when you clicked the ‘like’?

 

Social Media: Does the ‘Like’ Mean Anything Anymore?

Basically, nothing.

Your click joins the others who saw the post and mechanically hit the button. Here’s why ‘like’ doesn’t mean anything, anymore:

  • It’s no longer a reliable metric for brand engagement. A viewer scrolling through a social media feed can, almost unconsciously, ‘like’ hundreds of posts an hour without paying attention to the poster or the message.
  • It’s not just limited to Facebook or Instagram. LinkedIn, the leading social media platform for business, operates in much the same way, without the algorithms that rank posts on your newsfeed. In fact, LinkedIn has gone one step further, with the ‘endorsements’. With the click of your mouse, you can ‘endorse’ your contacts’ various skills; whether or not they apply. This effectively renders any ‘endorsement’ to the level of the ‘like’.

Do you need help increasing your brand engagement? Check out these social media marketing and website design packages from Will Sherwood, CEO of The Sherwood Group. They’ll help you stay ahead of the social media curve.

  • Readers will often ‘like’ content posted by a friend, colleague, or client without reading it, so the poster will see that they saw the post. While this may gain the reader a modicum of good will, it’s still not tied to brand engagement.
  • Even click-hounds, such as the Kardashian clan, don’t count their millions of social media ‘likes’ as brand loyalty.
  • Yes, the ‘like’ is so superfluous that middle-school girls don’t pay much attention to it.

Rather than focusing on your Social Media ‘likes’…

Take a look at follows, comments, and shares. These are more reliable measures of engagement. They require a greater level of attention and activity on the part of the reader.

To learn how social media marketing and website design that can help you grow your business, contact Will Sherwood, CEO of The Sherwood Group today.

Sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

5 Simple Ways to Bring Productivity to the Office
Responsive Web Design: A Single Trend That Can Dominate the Success of Your Business
The Easy Way To Blog Your Way To Success…
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Website Design, Graphic Design, and Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help increasing your brand engagement? Check out these social media marketing and website design packages from Will Sherwood, CEO of The Sherwood Group. They’ll help you stay ahead of the social media curve.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

Investing in employees can create happier workers. And happy workers make for more productive employees. According to a study by the economists from Warwick University, happiness leads to a 12 percent increase in productivity. Here’s what you can do to make your people happier and your office more productive.

 

5 Simple Ways to Bring Productivity to the Office via Your People

Create a Quiet Workspace

In a survey conducted by Ask.com, 61 percent of the employees who responded said that loud coworkers were the biggest distraction at work. Additionally, the same survey revealed that 86 percent of the employees preferred to work alone at the workplace. While it’s highly unrealistic to issue a no-talking policy, you can create quiet spaces where your employees have privacy and some peace and quiet in your office or consider creating zones where employees are encouraged to talk and discuss ideas freely. This way everyone can get more done.

Let in the Light

Taylor Johnson, hiring manager and business plan expert at Business Plan Daily, says that a well-lit office is a productive office; a poorly lit workspace can cause eyestrain, headaches and blurred vision, three factors not conducive to a productive team. Johnson also states that a well-lit office can keep employees productive and engaged throughout the entire day. If using natural light in your office isn’t an option, consider using lights with adjustable shade filters for a natural light effect. Lighting options for all areas of the office can be customized with a little help from the lighting experts at Philips. Philips Lighting provides solutions for even the darkest corners of your office space.

Embrace the 40-Hour Workweek

While you may think that more hours means getting more work done at the office, it is simply not true. In fact, when your employees are working more than the typical 40 hours a week, productivity is actually suffering. According to recent research from Stanford University, productivity declines and suffers greatly during a 50-hour work week and after 55-hours you can kiss any productivity goodbye. Long hours also contribute to turnover and absenteeism. Keep your employees happy and commit to 40 hours.

Hire us as your business development consultants, social media marketing consultants and web design consultants to help, advise, guide and inspire you to accomplish your most important business goals.

Talk About Telecommuting

Again, research from Stanford University is busting the myths about workplace productivity. Researchers found that telecommuters are 14 percent more productive than their office-bound counterparts. Embracing a flexible telecommuting policy might just make your people more productive. Research out of Penn State also found that telecommuting increased employee job satisfaction and overall life satisfaction. Additionally, this type of working structure bettered the relationships between bosses and employees, too.

Offer Gym Memberships

Regular exercise can have a huge impact on workplace productivity. Experts agree that regular exercise is linked to alertness and energy, improved mental health and the ability to deal with high-pressure and stress and even illness prevention, all of which are factors that contribute to a productive workspace. Simply offering access to gym memberships to clubs like 24 Hour Fitness, for example, can work wonders for your employees and your bottom line, too. Just 30 minutes of exercise for five days each week can lead to better health as well. That means less sick days and call outs from your people.

Hire us as your business development consultants, social media marketing consultants and web design consultants to help, advise, guide and inspire you to accomplish your most important business goals.

To learn more about networking, social media marketing and website design that can help you grow your business, contact The Sherwood Group today.

Sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Responsive Web Design: A Single Trend That Can Dominate the Success of Your Business
From Prototype to Product: Bringing Your Invention to Market
The Easy Way To Blog Your Way To Success…
How your small business can win BIG clients
8 Creative Ways You Can Improve Your Facebook Results
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Website Design, Graphic Design, and Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Hire us as your business development consultants, social media marketing consultants and web design consultants to help, advise, guide and inspire you to accomplish your most important business goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

It’s pretty simple and fairly obvious if you think about it: practice these 26 success secrets and you too can become a networking superstar!

Success Secrets of the Networking Superstars

1) Always be willing and eager to help others with an introduction or your time.

2) When you do a favor, do not necessarily expect anything in return.

3) Be proud of your past and share your story with others.

4) Compliment the achievements of those around you, and do it with a smile.

5) In conversations search for a common bond and a common ground.

6) Don’t network just for networking’s sake.

7) You need to know the right people, for the right reason.

8) Cultivate aspirational contacts.

9) Build your network before you need it.

10) Never eat alone.

11) Become interesting.

12) Have something to say to be interesting to people.

13) Once your pitch is perfected, getting attention is never a problem

Hire me as your business development consultant, social media marketing consultant and web design consultant to help, advise, guide and inspire you to accomplish your business goals.

14) Manage gatekeepers artfully.

15) Be a go-giver as well as a go-getter.

16) Always give first in order to receive later.

17) Be bold. Always ask for what you want.

18) Use your network wisely.

19) Realize the importance of valuing other people’s time.

20) Make sure you understand what the person you want help from has to gain from it.

21) Realize your personal and professional networks are really just one big network of people.

22) How much you give to your network determines how much you’ll receive from it.

23) Provide as much value to others as you can.

24) Focus on meeting and spending time with influential people as part of your working life and social life.

25) Establish your own networking communities online and/or networking events offline.

26) Focus upon cultivating relationships with other super-connectors.

P.S. Is there anything else YOU would suggest?

Hire me as your business development consultant, social media marketing consultant and web design consultant to help, advise, guide and inspire you to accomplish your business goals.

To learn more about networking, social media marketing and website design that can help you grow your business, contact The Sherwood Group today.

Sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Responsive Web Design: A Single Trend That Can Dominate the Success of Your Business
From Prototype to Product: Bringing Your Invention to Market
The Easy Way To Blog Your Way To Success…
How your small business can win BIG clients
8 Creative Ways You Can Improve Your Facebook Results
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Website Design, Graphic Design, and Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Hire me as your business development consultant, social media marketing consultant and web design consultant to advise, guide and inspire you to accomplish your business goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

There are 1.5 Billion mobile users today. By 2018 that number will be up to 5 Billion! This is a huge jump. Mobile marketing trends are clearly on the rise!

 

Mobile Advertising Trends

Trends in the mobile industry.

Why Mobile Marketing?

There are 1.5 Billion mobile users today. By 2018 that number will be close to 5 Billion!

By 2017, 87% connected devices will be Tablets and Smartphones whereas 13% will be Desktop.

Mobile adoption i growing at a rate of 8 times faster compared to Web adoption of the late 2000’s

There is an annual increas of 48% in Mobile Payments and it is projected to hit $90 Billion by 2017

Trends in Mobile

Apps like Vine and Instagram have helped emerge a playing field to anyone with a smartphone…

Wallets: The mobiel wallet industry continues to grow yearly by 142%!

GEO Locations:

56% of mobile phone users depend on local search, while 1 in 3 mobile searches have local interest.

YouTube Videos:

While 40% of YouTube’s traffic is now mobile by 2017, vieo will account for 66% of mobile traffic.

Tablets vs. Smartphones:

Smartphone: 5 inch or less

Phablet: 5-7 inch

Tablet: 7 inch & over

81% use the smartphone when walking or standing. 88% use the tablet when sitting or reclining.

29% of all emails are browsed on smartphones while only 10% of emails are browsed on tablets.

Minimum type size is 6 point for mobile and 8 point for tablet.

Mobile Advertising

CTRs (Click Through Rates) on mobile ads can be as high as 18% compared to what’s typical on the web.

Best media verticals for CTRs: Business, Games, Entertainment.

75% of advertisers plan to splurge more on mobile this year.

“Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come. As the number of devices that need to work with your site grows, the browsers that need to work with your site grow.” – Jeffrey Veen

 

Responsive Web Design: A Single, Simple Trend That Will Dominate the Success of Your Business

It’s no secret that the majority of online consumers use a mobile device for most of their online activity. So what exactly does that mean in terms of online marketing? Everything. Responsive web design is a single, simple trend that will dominate the success of your business.

Consumers are using their mobile devices to search for restaurants, clothing stores and medical facilities. They are using mobile devices almost exclusively to open email and engage in social media — including connecting with their favorite brands.

What is responsive web design?

Responsive web design is a method used in building websites that provide the best viewing and interaction experience for those on mobile devices. A responsive website “responds” to the device on which it is being viewed, allowing for easier navigation and reading.

In short, responsive websites respond to their environment.

Are you missing out on mobile searches? Do you still need to make the shift to a responsive web design? Let us help you fix that. Check out our web design and marketing packages to see how easy and affordable our help can be!

How does a responsive website work?

A responsive website determines the screen width on whichever device is being used and displays the website in a format that ‘fits’ the specific device.

For years, businesses created a mobile website separate from their desktop websites, but the inconsistency and inefficiency of these websites are quickly becoming apparent in a growing, mobile-based market. Responsive design is the answer to that problem: one website, many platforms. It allows a consumer to experience the same website on any device comfortably.

Why do I need a responsive web design?

Responsive websites have been found to generate higher traffic rates than the traditional websites and their separate mobile versions. Generating traffic to your website is your number one weapon in a competitive market and a responsive design is a way to get your website on more devices, and ultimately, into a larger customer base.

What are some of the benefits of using responsive web design?

Other than helping to provide visitors with a smooth experience while visiting your website, there are many benefits to using a responsive web design. Some of the benefits are:

  • Responsive web design is cost-effective. Without the need for two separate websites, a responsive web design can cut your hosting based costs by nearly half.
  • Responsive websites are flexible across nearly all devices, allowing more visitors to access your website from almost anywhere.
  • Responsive web design is linked with higher SEO rankings and is recommended by Google.

To learn more about responsive web design and how you can incorporate it into a creative marketing plan, contact The Sherwood Group today.

Sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

From Prototype to Product: Bringing Your Invention to Market
The Easy Way To Blog Your Way To Success…
How your small business can win BIG clients
8 Creative Ways You Can Improve Your Facebook Results
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Website Design, Graphic Design, and Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Are you missing out on mobile searches? Do you still need to make the shift to a responsive web design? Let us help you fix that. Check out our web design and marketing packages to see how easy and affordable our help can be!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

The U.S. Patent and Trademark Office received a record 285,096 patent applications in fiscal year 2014. However, 95 percent of these patents will fail to be licensed or commercialized, and 97 percent will generate no royalties, according to patent law professor Samson Vermont.

 

From Prototype to Product: Bringing Your Invention to Market

Getting past the prototype stage is a big challenge for the vast majority of inventors. That being said, here are some tips for getting past the hurdles and turning your prototype into a marketable, salable product.

Develop a Product that Solves a Widespread Problem

Ron Popeil, inventor of the infomercial, is one of the most commercially successful inventors in American history. His most recent invention, the Showtime Rotisserie, earned about $1 billion in sales. In his book “Salesman of the Century,” Popeil lays out his formula for developing and marketing successful products. He begins by following two simple rules: the product must be needed by a lot of people and the product must solve a problem.

Make sure your product is designed with these principles in mind. Use market research to identify who your market is, and verbalize what your product will do for them. If you already have an existing product, think about new uses that appeal to large groups of people by solving specific problems.

Test Market Your Product

After developing your product, you need to make sure that it works and that people really want it. To do this, Popeil recommends test-marketing your product. He suggests first testing it among family, friends and co-workers. Pick a couple friends who don’t stand to gain from your invention so they can serve as witnesses to document your invention. If you want extra protection of your intellectual property, have them sign non-disclosure agreements. After doing this, write a 60-second speech known as an “elevator pitch” to help you pitch your idea and get your family and friends’ reactions.

Are you overwhelmed by the all the advertising and promotion options? Let us help you. Check out our website design and marketing packages to see how easy and affordable our help can be!

Prototype and Patent

After you have some positive feedback, it’s time to start working on building a prototype and getting it patented. If you want to do your own patent search to save money, start online. If you don’t find an already-patented product, go to the USPTO’s website to find the nearest Patent and Trademark Depository Library, where you can continue your search. Some other options are to use a university resource or to pay for a patent search.

To get your idea patented, you need to develop a prototype. Estimate your production cost by looking up the costs of products constructed from similar materials or getting a manufacturer’s quote. Then, design a simplified version for a prototype. Start by drafting it on paper or in a computer drawing program. If design isn’t your strong point, Popeil suggests contracting help. For instance, o-ring manufacturer Apple Rubber specializes in designing customized seals using various sizes and materials, so they are a good resource for this type of design.

Once you have a working prototype, introduce it to a patent attorney at a consultation-only rate. After you file a Provisional Application for Patent, you should sell a few of your products to do some more test marketing.

Package, Price and Distribution: Getting Your Invention to Market

At this point, you’re ready to start packaging, pricing and distributing your product. For profitability, your price should be at least four times your cost of goods. You may want to sell your product at fairs to establish a track record and you can also create a website and build a mailing list to generate some initial sales. Use a YouTube video and social media posts to drive traffic to your site. Scale your advertising up as sales increase by devoting a percentage of your profits to marketing.

For information on how you can increase your business cost-effectively, contact us.

Sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

The Easy Way To Blog Your Way To Success…
How your small business can win BIG clients
8 Creative Ways You Can Improve Your Facebook Results
How to Apply the 80/20 Rule to Your Business
FREE: How to Use Google+ to Advertise Your Business
4 Simple Ways To Get Your Company Found On The Web
4 Marketing Stunts That Captured our Imaginations
4 Social Media Goals That Can Supercharge Your Business
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Website Design, Graphic Design, and Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in services and the business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Are you overwhelmed by the all the advertising and promotion options? Let us help you. Check out our website design and marketing packages to see how easy and affordable our help can be!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

You’ve probably heard a lot about blogging and how it can help your business, but you could be overwhelmed by the idea of setting up your own website and actually posting blog posts on a regular basis. Luckily, if you know how it is to blog your way to success, you can get the results that you want without having to feel overwhelmed or stressed out.

 

The Easy Way To Blog Your Way To Success...

Use the Right Blogging Platform

First of all, the blogging platform that you use can have a big impact on just how easy or difficult it is to blog. If you choose an easy-to-use platform like WordPress, you’ll find that updating your blog is easy. There are other platforms available, like Tumblr and Blogger, but we like WordPress because of the sheer number of sites that are created each year using the platform: 56% or more! Still, if you’d like to investigate other platforms, this blog article covers the top 10 free blogging platforms.

Have it Set Up for You

Even though you might want to handle most of the blogging yourself, it’s not a bad idea to hire a professional to set your blog up for you in the first place. (And we wouldn’t argue if you decided to use us! <g>) Once your blog is complete, you can focus on writing posts and building up a following, rather than figuring out how to set up your template and making your blog look like you want it to.

Are you overwhelmed by the idea of starting a blog? Let us help you. Check out our website design and blogging packages to see how easy and affordable it can be!

Write About What You’re Passionate About

If you are planning on building your own personal brand, blog about what you are passionate about. If you’re blogging for your business, you’ll want to blog about industry topics that you can really sink your teeth into. If you’re writing about things that you are passionate about, then you’re sure to find blogging to be a lot more fun and to feel a lot less like work. Plus, your readers will be able to tell the difference between posts that you had to force yourself through and posts that you had a lot of fun writing.

Promote Your Posts on Social Media

One of the easiest, cheapest and most effective ways to promote your blog is on social media. In no time, you’re sure to have lots of people reading your posts.

As you can see, it is entirely possible to blog your way to success without too much stress. If you need help with setting up your blog and advertising it, you can also contact us for professional assistance.

For information on how you can increase your business cost-effectively, contact us.

Sign up for our “work smart tips” email newsletter !

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

How your small business can win BIG clients
8 Creative Ways You Can Improve Your Facebook Results
How to Apply the 80/20 Rule to Your Business
FREE: How to Use Google+ to Advertise Your Business
4 Simple Ways To Get Your Company Found On The Web
4 Marketing Stunts That Captured our Imaginations
4 Social Media Goals That Can Supercharge Your Business
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Website Design, Graphic Design, and Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in services and the business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Are you overwhelmed by the idea of starting a blog? Let us help you. Check out our website design and blogging packages to see how easy and affordable it can be!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?


© 2013 - The Sherwood Group
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