Blog Archive

Search engine optimization is all about utilizing techniques and strategies that put your online properties in front of your prospects. There’s a lot of competition and noise on the Internet trying to grab your prospect’s attention. Here are some ways to get around that.

 

Search Engine Optimization: It Still Works

Properly executed search engine optimization techniques would allow you to put a face to your content and trample competitors that are creeping into your niche.

Google Is Focusing on a User-Friendliness and Usability.

Before algorithm changes like Google Panda, many online marketers took advantage of a more lackadaisical online environment where companies and webmasters can jampack their blog with keywords and made a data that were relevant to their field. This used to work with varying levels of success. Modern-day Google is much smarter than that, with the search engine quickly slapping websites way back in the search engine results page if they notice that you are using Blackhat methods to gain a competitive edge. Here is how Google is doing just that with changes to their algorithm:

  • Panda Algorithm Update focused on large scale sites that had thin content. 
  • Query Encryption Updated focused on privacy, privatizing certain keyword inquiries. 
  • Penguin Algorithm Change focused on removing sites that used keyword stuffing to try to compete against competitors.

These updates removed spam and intrusive tactics, with these updates regularly underlining the importance of intuitive web design, and natural long tail keywords, and “white hat” methods of marketing. 

Using Fluid Web Design To Enhance Reader’s Experience

The competent webmaster and business blog will utilize engaging content, thoughtful linking patterns, and a web design that is intuitive and unobtrusive. Search engines gauge how a website is doing by monitoring how many people click the back button on their browsers. Many customers and readers hitting the back button will notify Google that your website may be full of obtrusive ads, scripts that slow down their browsing, or content that is lacking in engagement. It’s important to use a web design template that is fluid, allowing it to accommodate different screen sizes. Content should be educated, spoken with authority, appointed with personality, and updated regularly.

Search Engine Optimization Still Works

Techniques employed to improve search engine optimization are ever-changing, but they still work. As long as you are focusing on optimizing your readers experience with methodic search engine optimization strategies, then you can reap marketing success.

Contact The Sherwood Group if you want more ideas for
increasing the SEO presence for your company.

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If you enjoyed this post, you may also want to check out these others:

Five Tips to Get More Visitors to Your Website Through Your Blog
Successful Startup Strategies New Companies Can Copy
5 Types of Clients You Should Fire Immediately
4 Social Media Goals That Can Supercharge Your Business
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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Once you have your website complete and perfect, it is important that your customers (and prospects) find it! However, it takes work to get more visitors to your blog. You have to be willing to put some time and energy in to make sure that people find your website and blog.

 

Five Tips to Get More Visitors to Your Website Through Your Blog

Here are some tips to get more visitors to your website by using your blog. 

1. Create great content (and often).

The best way to get more visitors to your website is to provide helpful content. The more content that you publish, the more people that will find your website. Be sure to publish new content regularly, weekly or at the least, monthly.

2. Use images and videos.

People love images and videos. They are more likely to stop by blogs and websites that have images and videos to break up the pages.

3. Write a guest blog.

If you submit a guest blog, your blog will get seen by a lot of new people. If they like it, they will be more likely to check out your website.

4. Promote your site and blog through social media.

Use social media to promote your blogs. Then, other people’s friends will also see your blog and website when they like and comment on your posts.

5. Use the RSS Feed. 

RSS Feed allows people to sign up and stay connected to your blog when you publish a new blog.

The best way to get people to your website is to have good content and make sure that you publish new content often. Search engines like sites that publish often. If you really want to get a lot of readers, you should promote yourself through social media or try to write a guest blog with a large reader base. You will be amazed by how many people join your email list after you submit a guest blog!

Contact The Sherwood Group for help growing
your business (and your blog)!

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!

If you enjoyed this post, you may also want to check out these others:

Successful Startup Strategies New Companies Can Copy
5 Types of Clients You Should Fire Immediately
4 Social Media Goals That Can Supercharge Your Business
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

 

The bad news is that 50 percent of startups fail within their first five years, according to Sangeeta Badal, co-author of Entrepreneurial StrengthsFinder. The good news is that this number has fallen 30 percent since 1977, says Case Western Reserve University professor of entrepreneurial studies Scott Shane.

 

Successful Startup Strategies New Companies Can Copy

Startup failure rates have been declining due to multiple factors, including smarter small business owners, more selective opportunity evaluation and better business management technology. Here are some of the strategies successful startups are using that new companies can copy.

Start With Smart Market Research

Forty-two percent of startups fail because the market doesn’t need their product, a CB Insights study of 101 failed businesses found. Successful companies use the latest market research tools to make smart decisions about which markets to enter and how to design their marketing campaigns. Today’s business intelligence and analytics tools let you study historical market data as well as project future trends. HubSpot content strategist Jami Oetting provides a survey of 14 of today’s handiest market research tools, which include Google’s Databoard, Nielsen’s MyBestSegments and American Fact Finder.

Tap Crowdfunding for Financing

When “Mystery Science Theater 3000” creator Joel Hodgson decided to revive his cult classic TV show for today’s audiences, he smartly chose not to go at it alone. Instead, he launched a Kickstarter campaign, leveraging his existing fanbase to raise $6 million in what became the most successful crowdfunding campaign of all time. Crowdfunding represents a powerful tool for startups operating on a shoestring budget to overcome the financing hurdle, one of the biggest barriers facing entrepreneurs. Twenty-nine percent of startups fail due to insufficient capital, CB Insights’ study found. Crowdfunding sites such as Kickstarter and Indiegogo are helping many startups solve this problem. Business News Daily assistant editor Nicole Fallon Taylor gives an overview of 10 other crowdfunding resources for entrepreneurs.

Use the Cloud to Increase Productivity and Cut Costs

Cloud infrastructure and platform spending will reach $43 billion by 2018, according to a Goldman Sachs report, laying the foundation for explosive entrepreneurial growth on the cloud. By 2020, 78 percent of small businesses will be fully adapted to the cloud, Intuit projects. Small business startups are finding that the cloud increases productivity and cuts costs for applications such as data backup and storage, file hosting and sharing, web-based email and customer relationship management. Cloud solutions such as digital asset management tools also assist startups by providing worker teams with a central digital library for sharing multimedia files and documents between any devices from any location.

Outsource for Efficiency

Paying employees typically consumes the biggest chunk of a company’s budget, making outsourcing one of the most viable strategies for cash-strapped startups. Not everything can be outsourced, but experienced business management experts advise using outsourcing strategically so you can concentrate on what your company does best while leaving other routine tasks to specialists. Accounting company CEO Jessica Mah recommends that startups should consider outsourcing all non-critical business functions as soon as possible. Examples of functions that can be outsourced include administrative assistance, accounting, IT and marketing.

Leverage Inbound Marketing

Effective promotion is essential to get any startup off the ground, and the most cost-efficient publicity method for startups is inbound marketing. Content-centered inbound marketing using strategies such as social media, SEO and blogging generates 54 percent more leads than outbound strategies such as advertising and direct mail, according to HubSpot. HubSpot founder Dharmesh Shah provides a step-by-step guide to growing your startup using inbound marketing methods.

Contact The Sherwood Group for help growing
your business (and your blog)!

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!

If you enjoyed this post, you may also want to check out these others:

5 Types of Clients You Should Fire Immediately
Why Your Company Doesn’t Need Online Marketing
4 Social Media Goals That Can Supercharge Your Business
5 Reasons Why You Needn’t Bother Starting A Blog
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
The 10 Most Watched Ads on YouTube in 2014
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

 

One of the biggest mistakes that owners of small businesses make, especially when they are first starting out, is believing that any business is good business. As it turns out, there are certain types of clients, that just aren’t worth their weight in ROI. Here are the 5 types of clients you should fire immediately. And, if you don’t fire them, don’t say we didn’t warn you.

 

5 Types of Clients You Should Fire Immediately

The Narcissist

Believe it or not, this one might be hard to recognize. Not all narcissists are as obvious as The Donald. Narcissists can be quite cunning and seductive, making you believe that they are your best friend, all the while scheming to hurt you. The best way to spot a narcissist is to set a boundary. If he or she flies off into a fit of rage, you are likely dealing with a person who cannot respect your personal needs. Fire this client now!

The Cheapskate

This is the client that wants every service that you offer for way less than you can afford. I’m not talking about the return client that asks for a loyalty discount, I mean the one who wants you to move heaven and Earth for next to nothing. You don’t need this in your life! Move on!

The Always Late

Your time is valuable. Nothing says disrespect like a client who can’t understand that. Once or twice is understandable, but a client who is consistently late for meetings, or with payments, is not who you want to be dealing with. Make space for better business partners by eliminating these time-wasting individuals.

The Joking Jane

Everyone loves a class clown, but if your client insists on making rude, racist, sexist, or basically any-ist jokes, it’s time to give her the boot. You don’t need to subject yourself to anything that makes you uncomfortable just to make a buck.

The Litigious Larry

So, you have a new client? Great! And, five minutes into your meeting you’ve already heard about his three previous lawsuits filed against three previous companies? Run, do not walk, to your filing cabinet to pull out your termination agreement.

Contact The Sherwood Group if you’d like
more info on how to make your business goals a reality.

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!

If you enjoyed this post, you may also want to check out these others:

Why Your Company Doesn’t Need Online Marketing
4 Social Media Goals That Can Supercharge Your Business
5 Reasons Why You Shouldn’t Bother Starting A Blog
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
The 10 Most Watched Ads on YouTube in 2014
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

 

Thought leadership, a term coined by Joel Kurtzman in 1994, first appeared in a Strategy & Business magazine article. Kurtzman defined thought leaders as people who are recognized by their peers as having a deep understanding of every aspect of the business they are in, from customer needs to the way their marketplace operates on a broader scale.

 

Recognizing and Becoming a Thought Leader

Due to this deep understanding, Kurtzman pointed out that thought leaders have more original ideas and offer valuable insight. Since he wrote that article, thought leadership has become a buzzword that many throw around willy-nilly. In today’s marketplace, there are more thought leader wannabes than actual thought leaders. So what exactly is a thought leader in today’s business world and who qualifies to be one?

What is a thought leader?

According to Russ Alan Prince and Bruce Rogers, the authors of “Profitable Brilliance: How Professional Services Firms Become Thought Leaders,” thought leadership requires a two-part definition, though it isn’t much different from Kurtzman’s original definition. Here’s how they define it:

  1. An individual who is widely recognized, by everyone from associates to competitors and customers, as a top authority in his or her specialty.
  2. A person or business entity that earns profits from his or her status as a thought leader.

Thought leaders are the go-to people for any one topic (rarely do thought leaders cover more than one specialization). You can see their writing and thoughts passed around places like LinkedIn and quoted as sources in articles. For instance, we used quotes from thought leaders Price, Rogers and Kurtzman to define the subject because they have been validated and recognized as such due to their work on the subject. They are also, assumedly, making a profit by being leaders on the subject.

How to Identify a Thought Leader

This is easy to do, really. Think about a subject. Who are the first people who come to mind? These are thought leaders in that field. And while they might not be the best and brightest (though they often are), they’ve learned how to market their skills and get their ideas out to the masses. You will need to decide how much is fluff and what requires some knowledge on the subject.

Become a Thought Leader

It may feel like people arrive on the scene overnight, but it’s from years of work in a specialized field. To become an expert in anything requires work and dedication. To become a thought leader you must put in the hours and stay ahead of your subject by attending seminars, taking courses and immersing yourself in your topic of expertise. Moody’s has a great selection of seminars to consider, as do most universities.

Writing and speaking on your topic will help take you to the next level. People will begin to recognize you as the go-to person on a particular topic and seek your guidance. You will begin to influence the way people think and act. You can then profit from this. After accomplishing the aforementioned, you will be considered a thought leader in your field.

Give us a try! The Sherwood Group can help you double and triple your business
through our skills in advertising, graphic design, and website design.

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!

If you enjoyed this post, you may also want to check out these others:

Why Your Company Doesn’t Need Online Marketing
4 Social Media Goals That Can Supercharge Your Business
5 Reasons Why You Shouldn’t Bother Starting A Blog
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
The 10 Most Watched Ads on YouTube in 2014
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

 

Some people think that they don’t need online marketing to make their website a success. If this is something that you’re thinking, these might be some of the things that you’ve thought about when contemplating your online marketing strategy.

 

Why Your Company Doesn't Need Online Marketing

You Don’t Need a Blog Anyway, Right?

Blogs help with search engine optimization. They help you build yourself as an expert, and they give your readers something to read and something to learn from if they are interested in your niche. Why in the world would you need something like that, anyway? It’s not like it’s super-easy to do when you use a platform like WordPress, right?

SEO is Dead, Isn’t It?

A lot of people are under the impression that SEO is dead, so why not believe it? I mean, search engine optimization still works when it’s done properly — which mostly means when it’s done rather naturally — and the search engine rankings really do matter. Why in the world would you want to be involved in something like that if you want your website to be a success?

Who Needs Social Media Anyway?

Social media has grown at ridiculous rates over the past few years. Why would you want to take advantage of a means of advertising your business and staying in contact with your customers and potential customers? As you can see, it’s kind of silly to think that online marketing isn’t important in today’s world.

Give us a try! The Sherwood Group can help you double and triple your business
through our skills in advertising, graphic design, and website design.

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!

If you enjoyed this post, you may also want to check out these others:

4 Social Media Goals That Can Supercharge Your Business
5 Reasons Why You Shouldn’t Bother Starting A Blog
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
The 10 Most Watched Ads on YouTube in 2014
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

 


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