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Now that Facebook, LinkedIn, Twitter, Instagram, and Pinterest, among other social media outlets have transformed the marketing world, business marketing today is nothing like it used to be. It’s time for you to either focus or forget it.

 

4 Social Media Ideals That All Marketers Should Master

If your company wants to have any chance at reaching and connecting with large clients, you’d have to make sure that your social media goals and marketing game are supercharged. Because at the end of the day, optimally utilizing the right social media techniques for your industry might be the difference between your business just getting by, or being left behind by your competition.

The first step to social media success in your business is ensuring that your marketers know what they’re doing. Here are 4 social media goals that can supercharge your business:

1. Maintain consistent branding across all accounts

The first rule with social media that any and every marketer should master is maintaining a sense of continuity across all social media accounts for your company. That means things like having the same logo and brand colors represented and using the same tone of voice (i.e.: serious or funny? succinct or verbose?) throughout. The main reason for this is so that current and potential customers can visit any one of your social media accounts and receive a similar impression of your company – one that’s reliable, informative, and hopefully impressive.

2. Have regularly scheduled programming

Another social media ideal that ranks high in importance is the frequency and consistency of your posts, because a steady flow of content helps to:

  • Attract followers to you, and
  • Keep existing followers engaged with your brand.

While you don’t have to post something new every hour on the hour, a skilled marketer should know how to draw out a social media posting plan that ensures that your social media accounts never stagnate for more than a day or two.

3. Use it as a direct line to your customers 

One of the most valuable aspects of social media marketing for a business is that it is possibly the most convenient and practical way to communicate with your current and potential customers in real-time. Some companies even leverage this to supplement their customer service model, using their social media pages to give customers a trusted public forum to communicate their thoughts and feedback.

While not every social media page needs to address customer service issues, a great marketer will still strive to master the art of using social media to reach out directly with customers in different ways, which strengthens relationships and ideally turns new customers into loyal fans.

4. Give your customers something to talk about 

By far one of the most enjoyable aspects of social media and social media ideals that ambitious companies can really take advantage of, is the fact that all it takes is one memorable social media campaign to single-handedly create a massive buzz for your business.

Whether it is a heart-warming story, a funny video, a creative image, or a combination of those, social media gives people something to talk about. With the right creative marketing, that something can be you

If you’d like more ideas and tips that can help you get new business, contact us today!

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If you enjoyed this post, you may also want to check out these others:

Maximizing Your LinkedIn Endorsements
How to Solve the Biggest Problems with Facebook
Creative Tips to Bring More Visitors to Your Website
Sharing Referrals Means More Business for Everyone
Gaining and Retaining Customers with Bonafide Black Friday Deals
5 Simple Keys to Better Business Development
The Biggest Lie In Website Design: You can Do it Yourself!
Yes! There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients

This article is published by The Sherwood Group | Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.
Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and, in the process, leave your competition shaken and wondering, “Now, what do we do?”
”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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You’re staring at the blank white screen, the cursor blinks at you furiously, and all you can think about is whether or not your favorite character of The Walking Dead will survive this season. You never wanted to bother starting a blog, you don’t know why you signed up for one and now all you want to do is curl up in a ball and pretend like it doesn’t exist.

 

5 Reasons Why You Shouldn't Have A Blog

Fear not, here are 5 very valid reasons why you shouldn’t bother with creating a blog, the topics are all listed here, but with a humorous slant:

1. You’re Not A Writer

A blog is primarily composed of words. Lots of words that are original, creative, witty, engaging, and fun. You’re not a writer. You’ve never enjoyed writing. Yet here you are staring at a screen trying to think of things to write. It’s really quite unfair.

2. You’ve Got Better Things To Do

There are about 20 million other things you’d rather be doing. You need to walk the dog. You need to go grocery shopping. You need to do other things business related that will actually bring in some revenue.

3. Nobody Reads Anymore Anyway

Let’s face it, the written word has become a bit of an antiquated concept. Who sits down to actually, really read anything? Libraries are pretty extinct, blogs are probably the next creature on that list.

4. You’re Too Lazy

You don’t want to worry about writing posts consistently. Three posts a week sounds like absolute torture. You’d probably rather go the dentist three times a week instead of writing a 300-word post about a new product.

5. You’ve Got Stalkers

Your crazy sister reads every little post you write and comments incessantly. She refers to personal situations that don’t even pertain to the blog and leaves comments that say “call me”. This is not the impression you want to give off to clients so now you’ve got to monitor the comment section.

Is it really worth all the hassle? Obviously there are more productive ways to spend your time, like binge-watching the latest season of Agents of Shield.

Give us a try! The Sherwood Group can help you double and triple your business
through our skills in advertising, graphic design, and website design.

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If you enjoyed this post, you may also want to check out these others:

3 Ways to Increase Your Business Without Resorting to SEO
5 Reasons NOT To Develop a Marketing Budget
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
5 Inspirational Women in Business
The 10 Most Watched Ads on YouTube in 2014
Why a Blog is Critical to Your Marketing Strategy
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

 

To increase your business and have a strong, viable online presence in today’s massive digital landscape, you must be highly visible, searchable, and accessible to your current and potential customers in the online space. We’re here to tell you that it’s possible without search engine optimization.

 

3 Ways to Increase Your Business Without Resorting to SEO

And while some short-sighted SEO experts might argue that it’s not possible for a business to gain significant visibility online without SEO, that simply isn’t the case. Whether or not you have any online marketing expertise, here are 3 great ideas to increase your business without resorting to SEO:

1. Editorial sponsorship

One of the best ways to grow your business online is to sponsor, or buy ad space, from an established online publisher in your niche. For example, if you’re a cloud service provider, you could increase your business by partnering with a renowned technology website to sponsor one of their articles or to have one of your own well-designed business ads appear on their website for an agreed upon length of time. This will familiarize their large audience with your business’ name, drive traffic to your website, and even lead to sales, all without any SEO involved.

2. Trade Shows

As much as the online world has transformed the way we think of business growth, there are a few traditional areas of marketing that came way before SEO that remain highly effective ways to increase business. One of those areas is trade shows. For virtually every business niche imaginable you can find trade shows, conferences and conventions filled with your business peers and potential customers on a local and national level, and all you have to do is find these events, attend them with a handful of your business cards and company signage, and fully engage – no SEO required!

3. Thoughtful Networking

The third, but possibly the most effective and non-location specific way to increase your business without resorting to SEO is thoughtful networking. While networking is an age-old marketing concept, it’s something that you can leverage today’s technology to make an even bigger impact with. For instance, you can network by:

  • Building an email list for current customers and reaching out to them with news and special offers (building customer loyalty)
  • Researching various relevant online forums for prospective customers and clients, and reaching out to them to cultivate new business relationships
  • Reaching out to non-direct competitors in your niche to establish mutually beneficial partnerships and campaigns
  • Exploring popular social media channels in your industry and engaging with potential customers on those platforms
  • Growing your own social media following and making stronger, individual connections with your followers on different channels

While SEO is, indeed, a powerful area of marketing for businesses online today to invest in, just remember that SEO is certainly not the only means of meaningful online growth. Thankfully, business owners who want to increase business without resorting to SEO can find success by trying whichever of these three ideas that works for them.

Give us a try! The Sherwood Group can help you double and triple your business
through our skills in advertising, graphic design, and website design.

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!

If you enjoyed this post, you may also want to check out these others:

5 Reasons NOT To Develop a Marketing Budget
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
5 Inspirational Women in Business
The 10 Most Watched Ads on YouTube in 2014
Why a Blog is Critical to Your Marketing Strategy
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

 

When the first iPhone was released in June of 2007, its effect on the world of modern cellphone design was immediate. Up to that point, the cellular phone industry had been inundated with manufacturers whose primary motives were to win over new consumers with bare-boned and inexpensive choices.

 

3 Ways Apple Has Influenced Design in the Tech World

 

The early flip and candy bar styles gave little thought to aesthetic appeal. Apple was the first smartphone designer to consider the technology from an artistic point of view. If people were going to start carrying a device with them at all times, then it should at least be something they enjoy looking at, holding in their hand, and interacting with. That first iPhone established Apple as a leader in technological design, and it’s a position it has held ever since. Here are just a few ways that Apple continues to influence design for not only the smartphone industry, but the rest of the world as well:

Form and Function

When cellphones first appeared on the market, there were certain technological limitations that made it difficult to give serious consideration to design, such as the processor and battery size. Moreover, plastic became the standard material for shell cases because its inherent lightness offset the bulky internal materials.

The iPhone appeared at a moment when technology allowed for greater flexibility in what materials could be used. Touchscreen LCD displays had shrunk to a point that it finally made sense to incorporate them into cellphones. And advancements in processor speed and solid-state storage capacity enabled Apple to design the iPhone with its now iconic shape.

Change With Tastes

With each new generation, Apple plays with the notion of form and function. Its developers make design changes and incorporate features that reflect the tastes of smartphone users and larger tech trends. Over the last nine years, the iPhone has evolved significantly while still retaining the essential design characteristics of the original.

Consider the iPhone 6s Plus. This latest iteration is notably thinner and longer than the original. This is to accommodate the iPhone 6s Plus’ 5.5-inch Retina HD display and 5-megapixel FaceTime camera that meet the growing consumer demand for video communication and larger screens. While many iPhone users have formed an emotional connection with the iPhone’s form, its evolving look is proof that Apple’s eye for innovation always sees the user first.

Accessibility First

The iPhone was an important course correction to a trend in cellphones that mistook complication for sophistication. At the time, no other developers were rethinking the cellphone from the ground up. They were simply stacking features and functions on top of one another with little attention to how these things came together to make a coherent device.

Apple’s operating system, iOS, is in many ways the real reason for the iPhone’s global appeal. From the moment that icon grid appears on the screen, even the most tech-averse user has a sense of how to use it. For Apple, good design is also about access. If something is hard to use, it’s not the user’s fault. It means that the core design has failed. Other developers were quick to adopt this notion, which probably explains why so many other phones closely mirror the look and feel of the iPhone and iOS.

Give us a try! The Sherwood Group can help you double and triple your business
through our skills in advertising, graphic design, and website design.

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!

If you enjoyed this post, you may also want to check out these others:

How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
5 Inspirational Women in Business
The 10 Most Watched Ads on YouTube in 2014
Why a Blog is Critical to Your Marketing Strategy
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

 

You’ve decided to throw caution to the wind. Everyone seems to be crazy about marketing, and they may see some success from doing so, but that’s just not your style. It’s a lot of work, and it can interrupt your busy day of watching reality TV and eating pizza, right?

 

5 Reasons Not To Develop a Marketing Budget

There are plenty of reasons to neglect developing a marketing plan, especially if you don’t really care about your business. Apathetic business owners of the world can rejoice! Here are 5 reasons you can avoid marketing your business:

1. You Want To Be Entirely Overlooked

Yeah, sure, if you marketed effectively, people would be able to find you. Having customers is completely overrated. Do you really want to go through all the trouble of making sure your financial figures make sense, setting aside the correct budget, and using it to run targeted ad campaigns? Of course not. If you did, you’d run the risk of people finding you, and then you’ll actually have to provide them with a product or service.

2. You Don’t Even Care About How You Spend Money

When you run out, you run out. It’s as simple as that. If you do decide you actually want to market instead of hoping the pure energy of the universe will mystically magnetise customers to you, who cares how much money you spend? Run an international or national ad campaign for your single location small niche business. Your employees won’t even care that you can’t afford to pay them at the end of the month when they see how cool your lavish ad campaign is.

3. Who Really Needs Repeat Customers?

Many businesses devote part of their marketing budget to customer retention. Keeping existing customers happy does a lot to supply a business with a regular income. Instead, just serve a different person every day. Maybe some of them will come back, maybe some won’t. Predictable income is massively overrated. Do you really feel like coming up with all of these incentives to bring people back? Use that money to gamble. Who cares?

4. Organizing Your Financial Information is a Total Pain

Balanced, realistic budgets can only be conceived of if a business is organized. Why do you need to have all these balances? Why do you have to know how spending in one area affects another? Why do you need to make sure you aren’t using money you don’t really have? It’s a nightmare. It’s so much maths. Does anyone really use maths in real life? Probably not. You should just wing it.

5. Interpreting Data is for Losers

Data is crazy. There’s all these graphs, and all these statistics. Nobody else wants to come in and figure that all out for free. That means you’ll have to pay somebody to do it, or even worse, do it yourself. Do you actually know what kind of people shop with you, what they need, what platforms to reach them on, and how much it will cost to generate an excellent balance between marketing costs and return on investment? Of course you don’t! That would be ridiculous! Let’s just forget the whole thing and go get something to eat.

While there’s no shortage of ways to drive your business into the ground, these are all pretty solid. Maintaining this philosophy will create a financial nightmare in no time. Here’s hoping you tank…

Author: Jayne Blake works as a Communications Manager at Prospa, Australia’s largest online business lender. She is interested in new marketing strategies and leadership trends.

Give us a try! The Sherwood Group can help you double and triple your business
through our skills in advertising, graphic design, and website design.

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!

If you enjoyed this post, you may also want to check out these others:

How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
5 Inspirational Women in Business
The 10 Most Watched Ads on YouTube in 2014
Why a Blog is Critical to Your Marketing Strategy
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

 

You finally did it. You persevered through beginning your business. You set your sights and now you have a finished product and a few happy customers. But sales aren’t quite what you’d like. How can you expand your business and target large clients on a limited budget?

 

How to Target a Large Audience with Little to No Money

Getting your name out there isn’t an expensive goal. In fact, the best most efficient ways to promote yourself cost little to no money. Here are some ideas for how can you target large clients and still save money:

1. Know your target audience

Have you noticed a pattern in who your customers are? Paying attention to what kind of people take interest in your product will enable you to decipher your target audience. Ask yourself who your competitors are attracting. Consider the age group, personalities, and lifestyles of these customers.

2. Know where to find them

Once you have an idea of whose most likely to buy from you, you’ll figure out how to reach out to them. Having a business page on trending social media sites is a must for all business owners. Spread the word in the newspaper or relative magazines by aiming for multiple small ads rather than a few large ones. Not only will it save you money, but the more people see your advertisement, the more likely they’ll try it.

3. Offer a discount or free trial

Brainstorm what product sells a lot and won’t hurt your business if you discount it for a limited time. Offering a free trial of a successful product is a good option too. Everyone appreciates saving money and once they’re hooked, they’ll continue to come back regardless of the price.

4. Sponsor a local event

Being a sponsor for a production people find trustworthy and enjoyable gives you recognition in a positive way. Although you might be opposed to handing over money, you could offer your product as a price of to provide your service. Just be clear on how your business will place value in the event and what you’re willing to put forth.

5. Be good to your loyal customers

The most successful way of gaining a large audience is by word of mouth. When a customer has a great experience with your business, they’ll tell their friends who will tell theirs and so on. By being kind, courteous, and helpful to your buyers, you’re not just finalizing one sale, you’re enabling sales for the future.

Give us a try! The Sherwood Group can help you double and triple your business
through our skills in advertising, graphic design, and website design.

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!

If you enjoyed this post, you may also want to check out these others:

3 Lessons From The Entrepreneurship of Lemonade Stands
5 Inspirational Women in Business
Blogging: Why You Should Avoid Keyword Stuffing (And More)
The 10 Most Watched Ads on YouTube in 2014
Why a Blog is Critical to Your Marketing Strategy
Humor: The Key to Better Video Marketing
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business networking
Simple & Easy Marketing Ideas That Work
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Livingston, Texas.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

 


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