Blog Archive

Does “House of Cards” hold lessons for business owners?  The Netflix drama, showing the rise to power of the ruthless politician, Frank Underwood, would seem to contain lessons of things to avoid if one is a businessperson. For example, no one would advise someone to commit murder, even if it turns out to be advantageous.

 

House of Cards lessons for business owners; will sherwood; the sherwood group; advertising; graphic design; web site design.

However, a recent article in Fortune suggests that there are some leadership lessons that can be derived from the dark, bloody career of President Underwood. Here then are your business owner lessons from a power hungry villain:

Never leave your wingman, woman, or business partner behind

The first lesson is never to leave your wingman or woman behind. Underwood makes the mistake of betraying his wife, Clare, which sows distrust and, therefore, impairs their relationship. In like manner, a business owner should always play it straight with his or her partner. Trust between partners makes things run smoother.

Be careful about revealing sensitive information

The second lesson is that one should be careful about revealing sensitive information, even to friends, that can be used against you. With Underwood, that once consisted of some incriminating evidence against Claire. For a business owner, the information could be, for example, future expansion plans that competitors could use against him or her.

Treat your subordinates with respect

The third lesson is always to treat subordinates with respect. Underwood has a problem in this area in that he tends to behave as a tyrant, often humiliating people who work for him. A business owner has to exert authority to keep the firm running, but he or she should not do so in such a way as to turn people from loyal subordinates into bitter enemies.

Always be a problem solver

The fourth lesson is always to be a problem solver. Underwood does not waste time over setbacks. When Underwood finds his way to the 2016 nomination blocked by party leaders, he goes around them and appeals directly to the American people with a jobs program. In a similar manner, if a business owner finds that one way to grow the business is not working, then he should try another way.

Remember, nothing lasts forever

Finally, a business owner has to realize that nothing lasts forever. At the end of season three, on top of all of his problems, Underwood finds that Claire intends to leave him, fed up by his machinations and betrayals. Underwood is not likely to accept this since his fatal flaw is that everything must last until he decides that it ends. A business owner often does not have that luxury. He or she will need to accept that a bad situation has happened, try to learn from it, and then move on.

For more information contact The Sherwood Group.

If you enjoyed this article, you may also want to check out these others:

How To Build Better Customer Relationships
Don’t Think Sales. Think Service.
How to Use Social Media For Marketing
Rotten Reviews on Yelp? Here’s How to Fix Them
Three Reasons You Should Be Using Email Marketing
Blogging: The Google Way to Succeed
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

The Sherwood Group, Advertising, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

When you ask for advice on growing your business, people normally tell you to focus on your keeping your clients happy, so that they keep coming back. The bottom line? It’s easier to maintain good customer relationships than to find new clients.

 

How to build better customer relationships

So, how can you build better customer relationships? You should always treat clients how you would like to be treated by doing the following:

  • Greet customers by name if you know their name. If they are new, introduce yourself. Be sure to learn a little about them so that you can talk to them when they come back next time.
  • Ask them how their day is going. If it is not going well, is there a way that you can make it better? Do they just need someone to vent to? Do you have time to listen to them talk?
  • If you are busy with another customer, be sure to at least smile at customers when they walk in the door. You want them to feel welcome when they walk in.
  • Make sure that your customers are pleased when they leave. Did they find everything that they needed? Was there something that they were looking for that you didn’t have? Is it something that you should think about getting?
  • Reward loyal customers. Have a loyalty program, no matter how small your business is. You can offer a certain discount or just a small token of appreciation. You should also reward customers who recommend you to others. Word-of-mouth is a good way of getting new customers.

As a successful business owner, you should focus on customer relationships. You want to keep people coming back and also telling others about you. To do this, you need to focus on your customers. Greet them by name (or at least with a smile). Spend time talking to them. Listen to them if they need to vent. Make sure that they found what they need. You should also make sure that you always reward loyal customers.  Treat them well and they will do the same for you!

Contact us to help you grow your business.

If you enjoyed this article, you may also want to check out these others:

Don’t Think Sales. Think Service.
How to Use Social Media For Marketing
Rotten Reviews on Yelp? Here’s How to Fix Themg
Three Reasons You Should Be Using Email Marketing
Blogging: The Google Way to Succeed
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Check Out This Video Introduction

Download a PDF of Will’s Graphic Design & Website Design Portolio. (28 Mb)

Using my graphic design, website design, and marketing communications skills, I help my clients in Santa Clarita and throughout Los Angeles to double and triple their business. My aim is to stir your imagination and leave your competition shaken and saying ‘NOW what do we do?

I love working with start-ups and small companies, though the larger volume of my business tends to be with manufacturing or service corporations that gross $10 million or more per year. When I work with clients over a period of 2 or more years, I am often able to help them double or triple their business.

I’ve been enjoying my career in graphic design, website design, and marketing communications for over 30 years, since I was 16 years old, running a hand-feed letterpress, designing tickets and cards in my family’s print shop. And after all these years, the rush I still get from finding a great, and inspired creative solution makes it all worth it.

I’m very honored to say that over the years, I have been selected to receive more than 350 graphic and web design awards. Plus, I have a good reputation among colleagues and friends, something that is very important to me.

Here are some samples of the web work we’ve done that has helped our clients obtain their business and professional goals:

Gold Award, American Advertising Awards, Forza Construction

Stambler Law Web Site

3R Sales Web Site

Cucina delle Cucina Web Site

Total Automation Group Website

Occidental Entertainment

The Plumbologist

Margo Sherwood, Realtor, Web Site

American Pacific Industries Website

International Gold Award, Pyp Enterprises Website

JambaU Website

Workforce Magazine Website

Sherwood_Portfolio14

Beyond O2 Water Website

Here are some samples of the print work we do that has helped our clients obtain their business and professional goals:

the-sherwood-group-graphic-design-azusa-orc-annual-report-1 the-sherwood-group-graphic-design-azusa-orc-annual-report-ar-1 the-sherwood-group-graphic-design-azusa-orc-folder the-sherwood-group-graphic-design-burbank-lockheed-federal-credit-union-1

the-sherwood-group-graphic-design-burbank-lockheed-federal-credit-union-4 the-sherwood-group-graphic-design-burbank-lockheed-federal-credit-union-5

the-sherwood-group-graphic-design-burbank-nbc-entertainment

the-sherwood-group-graphic-design-cerritos-kato-spring-1 the-sherwood-group-graphic-design-cerritos-kato-spring-2 the-sherwood-group-graphic-design-cerritos-kato-spring-4 the-sherwood-group-graphic-design-los-angeles-bullocks

the-sherwood-group-graphic-design-los-angeles-craig_09 the-sherwood-group-graphic-design-los-angeles-harbor1_09 the-sherwood-group-graphic-design-los-angeles-ucla-1 the-sherwood-group-graphic-design-pasadena-jpl-colorar-1 the-sherwood-group-graphic-design-santa-barbara-digital-instruments-di_corp-1 the-sherwood-group-graphic-design-santa-clarita-achilles-ad

the-sherwood-group-graphic-design-santa-clarita-achilles-brochure the-sherwood-group-graphic-design-santa-clarita-stern-kory-2 the-sherwood-group-graphic-design-santa-monica-teledyne-2 the-sherwood-group-graphic-design-torrance-garrett_blue_09 the-sherwood-group-graphic-design-vista-prefast-ad-1 the-sherwood-group-graphic-design-vista-prefast-ad-2

the-sherwood-group-web-design-carson-west-basin-highlights-1 the-sherwood-group-web-design-pasadena-nasa-5

The modern office and workplace is constantly evolving. From new technology and employee-friendly policies to innovative decor and open floor plans. Here are four components of today’s successful modern workplaces:

 

4 Components of a Modern Office

 

1. First Impressions

The overall appearance of a modern office space has a huge impact on how both clients and employees perceive the business, writes Ariana Bianchi for The Human Equation, adding that it can directly affect your company’s ability to recruit top talent. Bianchi recommends keeping your entryway inviting, clean, attractive and free of defects, like stained carpet or holes in the walls. For a reception area, have comfortable seating for potential clients and new hires.

In addition to comfy seating, use your entryway space to display fish tanks or LED backdrops with your company logo to make a positive first impression. You should also consider placing the latest technology in the reception space, like an OLED TV. According to The Dig, these new televisions are the most sophisticated to date and have been widely adopted by tech buffs. This new addition could make a positive first impression in startup offices or tech-centric agencies. Bianchi concludes that creating a pleasant work space turns a good first impression into a lasting impression.

 

2. Open Floor Plans vs. Productivity

Many modern offices have adopted an open floor plan, in hopes that it might spark creativity and enhance both communication and collaboration. In 2014, 70 percent of offices had no partitions or very low partitions in the office, according to International Facility Management Association. However, new data shows that open office settings can be detrimental to employee productivity. A study published in the “Journal of Environmental Psychology” found that nearly half of the employees surveyed said the lack of sound privacy was a big problem and 30 percent disliked the lack of visual privacy of the open office plan. Additional research from “The Academy of Management Journal” claims a sense of privacy boosts employee productivity. So, if your office is part of the 70 percent with an open floor plan, it may be time to trade it in for more private workspaces.

Are you overwhelmed by all the different options for promoting your business? Check out our reduced price list for websites and social media marketing packages!

3. The Latest Technology Trends

New technology benefits businesses in a wide range of ways. From adopting digital filing systems to improving communication, technology in the modern workplace aids in the success of employees and increases the bottom line. The BYOD trend, for example, allows employees to work from their own personal devices. Additionally, in some cases, the adoption of BYOD can save the business technology budget. Other trends, like video conferencing, bring together remote workers and freelancers by connecting them to employees in the home office without having to pay for travel fees. Cloud computing also makes sharing and accessing files on the go more efficient.

4. Modern Office Policies

In 2014, Richard Branson, founder of the Virgin Group, announced a new policy that allows for his 170-person staff to take as much vacation as they please. About 3 percent of businesses in the U.S. offer unlimited vacations similar to Branson’s, according to Business News Daily.

Shockingly, a poll from Glassdoor reveals that the average American employee on takes half of his or her eligible time off. However, studies show that vacations lead to happier, healthier and more productive employees. Evernote even rewards its workers who take a week or more off with $1,000 spending money. If you have the right people and this type of benefit aligns with your company culture, it may just be the smartest business decision you’ll ever make.

If you enjoyed this article, you may also want to check out these others:

Don’t Think Sales. Think Service.
How to Use Social Media For Marketing
Rotten Reviews on Yelp? Here’s How to Fix Themg
Three Reasons You Should Be Using Email Marketing
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Doing well in business relies greatly on negotiation.  You need to know the exact point until which it’s okay to negotiate.  If you negotiate less, you’ll end up paying more for products or services that are worth less to you.  If you negotiate more, this might lead to sour relations between you and the other business you’re working with.

 

How to negotiate a better deal, will sherwood, the sherwood group, graphic design, web site design, santa clarita, los angeles

A good deal is not just about spending as little as possible; it’s also about making sure that both parties are satisfied so that you can have a good working relationship.  If you’re wondering how to negotiate a better deal, here are a few tips:

How Much Is it Worth?

When you strike a deal with someone, you’re generally exchanging goods or services for money.  If you’re on the buying end of these goods or services, you need to think about how much they are worth to you.  First of all, find out the market price for these goods.  The market price will generally be a range rather than a fixed price.  Before you go in for your negotiation, decide how much you’re willing to pay, based on your budget and the value of those goods and services to you.

Determine Quality.

Another thing you should do before you start negotiating a deal is to find out the quality of the goods or services you’re going to buy.  For this, you need to ask for samples and put them to the test.  If the goods are particularly good quality, you may be prepared to pay more than you had originally decided.  Finding out exactly how the goods are produced can also help you to figure out if they are good quality.  If you’re looking at services instead, find out the qualifications of the individuals providing these services.  Do some research to figure out how reputable they are.

Ask for a Proposal or a Presentation.

There are many factors that will determine whether or not you decide to strike a deal with someone who is selling you products or services.  However, it may not be possible for you to think of all these factors.  A proposal or presentation from the other business will give you a clearer idea of all that they have to offer, now and in the future.  Buying what they offer might have unexpected benefits which you will only discover in the course of the presentation.

Offer the Lower Market Range.

When you start negotiations, it doesn’t make any sense to offer a ridiculously low amount.  This is only likely to scare off the other business.  Instead, make your first offer at the lower end of the market range for those goods or services.  Depending on the counteroffer, you can expect to arrive at a happy medium.  But always keep in mind exactly how much those goods or services are worth to you so that you don’t exceed that sum.

Contact The Sherwood Group for more great tips on negotiating a better deal. 

If you enjoyed this article, you may also want to check out these others:

Don’t Think Sales. Think Service.
How to Use Social Media For Marketing
Rotten Reviews on Yelp? Here’s How to Fix Themg
Three Reasons You Should Be Using Email Marketing
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

One of the undeniable truths about business is that it’s impossible to stand still and remain in business. You are either improving, or you’re losing ground to your competitors. Here are 10 ways to improve your company operations:

Improve your company operations

The good news is that improving your business operations is always achievable.  Even taking small steps in certain areas, such as productivity, limiting losses or increasing the number of markets you are in can bring you large rewards.

The key to getting the most out of even very small improvements is to have clear goals. Know what your objectives are for the actions you take and outline any milestones you expect to achieve for your business.

Here are 10 ideas for improving your business operations:

1. Hit the ground running

The most productive days — as any successful business person can attest — don’t just happen, they are planned. In other words, you can’t “wing” your way to success.

The best way to plan your day is to do it at the end of the previous day so when you arrive to your work in the morning, you are focused and ready. Before you can do that, however, you will need to take an inventory of all your data, statistics, and numbers in order to get a clear picture of the overall health of your business.

Now is the time to brainstorm ideas for new products, projects, marketing strategies, etc. Don’t rule out any ideas at this point, until you’ve examined them all. Innovation can spring from unexpected areas.

2. Revisit your original business plan

If you don’t make a habit of reviewing your business plans regularly, there is a fair chance that your business will at some point veer from your original intended course. This can negatively impact your profitability and productivity. Make note of any areas where your vision and mission have changed and decide whether these changes have helped or harmed your business. If you need to, incorporate any changes going forward into your official business plan.

3. Reach out to current and past customers

If you maintain a database or an email list of past customers, now is the time to get into contact and remind them that your business is ready to serve them again. Ideally, you are maintaining regular contact via email, so you are already top-of-mind with them. In which case, simply asking them what type of products or services they are in need of can give you new insights for profitable ventures.

4. Take a look at your prices

While it is possible that you’ve priced your goods and services too high, most likely it is the opposite. Businesses often put off raising their rates for far too long out of fear of offending current customers. You can avoid surprising customers by giving out advance notice of any rate changes.

5. Examine methods of cutting costs

This is one area where every business can stand to benefit from a closer look. Over time, costs can creep up, waste gets taken for granted and unproductive practices can become common. Cutting costs and eliminating waste is the easiest way to improve your business operations and give yourself an advantage over competitors.

6. Shore up your weaknesses

Once you’ve identified any details of your business that require improvement (see step 1), now is the time to implement your plans to improve or completely eliminate all the weak spots.

7. What gets measured, gets improved

Determine the milestones that will help you measure your performance and achievements for your business. Having goals is fantastic, but without milestones or ways to measure performance, how will you know if you are on track to meeting those goals? For that matter, how will you even know when you’ve met your goals?

8. Enlist the help of your employees

Coming up with ideas for new products or ways to cut costs can be a great way to involve your employees while building morale. Letting your employees know what a vital role they play in the overall success of business operations can only benefit your business.

9. Look into expanding into new markets

Decide if your business could benefit from expanding into markets that you’ve never considered before. Over time, markets and conditions can change. Your ideal customer profile may have expanded.

Or perhaps you can look into making changes to how you market. You may decide to add Facebook ads or television into your marketing mix. Whatever makes sense.

10. Look outside your business

In order for your business to run optimally, the people who run it need to have a life outside of it. Be sure to take time off to smell the roses. Get plenty of exercise. Spend time with friends and family. Get away from the office and your productivity will skyrocket and your focus will be all the sharper for it.

Author: Marleen Anderson is part of the team behind Saxons, Australia-based company providing IT support services and IT training. She is a great technology addict with background in web design.

If you enjoyed this article, you may also want to check out these others:

How to Use Social Media For Marketing
Rotten Reviews on Yelp? Here’s How to Fix Themg
Three Reasons You Should Be Using Email Marketing
5 Reasons Social Media May Not Be Working for You
Blogging: The Google Way to Succeed
How to Become an Authoritative Source on Facebook
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

According to the Small Business B2B Call to Action Study, 70 percent of companies studied don’t display clear CTAs on their home pages including e-mail newsletters and specials. Online forms and call to action statements are designed to deliver value through free tips, promotions, white papers or helpful advice.

 

shutterstock_302066237

In exchange, potential customers hand over their email address and give the business permission to keep emailing them. The combination of what you’re offering in your call to action or online form and where you place it on your website is key. Get some inspiration for online forms that work from these companies.

YouGov

YouGov is an international interest-based market research firm in the UK. Its landing page takes readers to daily surveys about current events and issues like gun control. A shocking or eye-catching image serves as a backdrop. The survey is short and to the point and users can also see results and read more about YouGov’s research and solutions. The gravity of the form is prominent and new users intuitively know the sites main focus is about answering their online forms.

TireBuyer

TireBuyer combines a slideshow of its products and promotions with a “Start Here” arrow pointing to their online form. The form promises to get the right fit for your vehicle by plugging in info on your make, model and year. It’s possible a potential customer won’t need the online form to figure out the right tire fit. TireBuyer anticipated all of its customers’ needs and added a pop-up that passes on savings in exchange for signing up for its newsletter.

HubSpot

Inbound marketing software platform HubSpot entices companies to sign up for its marketing platform for free for 30 days. Its online form takes prominence on the right and collects the usual information like your name and email. But HubSpot also takes it a step further to find out how many employees your company has, your role and what type of service you offer. To keep potential customers focused, HubSpot explains all the benefits of using its platform from getting more leads to creating better calls to action alongside the form.

Shopify

Shopify sells a complete ecommerce solution including store set up, credit card processing and tracking orders. Shopify’s target customers are retailers selling products and services. Its homepage positions its call to action on the left with one of its star sellers on the right. Shopify customers read, “Shopify is everything you need to sell anywhere” with an offer to start a 14-day free trial in exchange for your email. Below the opt-in, we see a statistic that Shopify is trusted by more than 175,000 store owners. Shopify also adds a personalized touch with a smiling store owner next to the call to action. Potential customers can put a face to a name and trust that if this store owner, as well as 175,000 others, trust Shopify then so can you.

Make your own online form is simple with an email marketing provider like MailChimp or AWeber. Next, click your way to an online email opt-in, survey or customized form of your choice. You can also create a pop-up form using the same process without knowing any coding at all. Match the form colors to your website and copy and paste the provided embed code into your website.

If you enjoyed this article, you may also want to check out these others:

How to Use Social Media For Marketing
Rotten Reviews on Yelp? Here’s How to Fix Themg
Three Reasons You Should Be Using Email Marketing
5 Reasons Social Media May Not Be Working for You
Blogging: The Google Way to Succeed
How to Become an Authoritative Source on Facebook
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

As a small business owner, it can be easy to get lost in the need to keep your head above water and make money. What can sometimes fall by the wayside is the idea that focusing more on making customers happy can actually lead to an increase in sales. The following tips can help to increase both sales and quality of service!

think sales, think service, will sherwood, the sherwood group, santa calrita, los angeles, graphic design, advertising, web site design

Engaging with the Customer Online

One place that small business owners often cringe to visit is their social media pages or review websites such as Yelp. These can sometimes seem like a waste of time or a source of negative energy. If you see a negative review online, however, do not brush it off. Oftentimes a concerned comment back and an offer to make things right can completely change a customer’s view of your business. You can make things right.

Are you overwhelmed by all the different options for promoting your business? Check out our packages for websites and social media marketing!

Catering to Customers in Restaurants

While it may seem most lucrative to turn over tables quickly, it is important to keep in mind that some customers may just want to sit and chat. Upon first glance, this seems like it will decrease your sales. However, remaining pleasant with these customers and not rushing them out will leave them with better things to say about your business. Word of mouth cannot be underestimated. Not only will these customers come back, but they will tell their friends and family about your business.

Listening to the Customer in Retail

Paying attention to what the customer wants in retail stores is also very beneficial. Instead of turning someone away if you do not sell what they are looking for, engage them and get more details. Perhaps special order something for them. This will get them back into the store, and again, leave them with good things to say about your business.

All in all, thinking of things on a larger scale is a great way to both improve your service and increase your sales. If you are making the customer happy, they are more likely to spend their money with you.

Contact us for more helpful tips on running a business!

If you enjoyed this article, you may also want to check out these others:

How to Use Social Media For Marketing
Rotten Reviews on Yelp? Here’s How to Fix Themg
Three Reasons You Should Be Using Email Marketing
5 Reasons Social Media May Not Be Working for You
Blogging: The Google Way to Succeed
How to Become an Authoritative Source on Facebook
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Not many people realize that social media goes beyond Facebook, Twitter, Pinterest and Google Plus.  There are several others out there such as tumblr, digg, and stumbleupon, just to name a few.

social media for marketing, the sherwood group, will sherwood, graphic design, web site design, web site developers

With all the social media choices, where do we start? More importantly, how do we use social media for marketing our companies?

In order to even have an idea of how to answer that question, you need to first know some numbers.  According to the Pew Research Center, Facebook was the most used social media platform between 2012-2014 followed by LinkedIn, Pinterest, Instagram and Twitter.  The next thing you need to know are connections. How do you connect all these social media platforms and still get your message out.

Below are a few simple strategies that can increase your social media visibility.

1. Social Media Icons

These are important to have your website or blog.  If readers like what they are reading, seeing, or listening to, they are more apt to share it with their social media circles.  Virtually every website builder/platform has the capability to easily add social media icons to your website or blog.

Are you overwhelmed by all the different options for promoting your business? Check out our price list for websites and social media marketing packages!.

2. Connections

Within your social media circles, make sure you are connecting with other people/companies/websites/bloggers that are similar to yours.  By making these connections (essentially networking), you can not only learn from what others are doing, but you can work on building relationships.  People you are connected will make a great resource to help share your message.

3. Content

Websites that are getting noticed are websites that have lots of content.  I bet you are thinking to yourself, “I don’t have time to write,” or “I’m not a writer!”  This is where those connections come in handy. Reach out to some of the people in your circle and see if they will write an article for you.  Put a short bio at the bottom and a link to their website. Not only will this help increase your traffic, but you are also helping them out.  Even nicer, it doesn’t cost you a thing.

To Learn other ways to use social media for marketing, Please contact us

If you enjoyed this article, you may also want to check out these others:

Rotten Reviews on Yelp? Here’s How to Fix Themg
Three Reasons You Should Be Using Email Marketing
5 Reasons Social Media May Not Be Working for You
Blogging: The Google Way to Succeed
How to Become an Authoritative Source on Facebook
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

As the United States moves further away from products and more toward the service economy, your connections with your customers are all you have. Even if you are the best provider in your industry, it won’t mean much if you don’t have good customer service.

 

customer service, will sherwood, the sherwood group, graphic design, web site design, los angeles, santa clarita

Fortunately, technology is making it easier and easier to improve your relations with clients. To take your customer service to the next level, it’s time to adapt the right tech tools and strategies.

Text & Chat

Younger customers don’t want to call a 1-800 line. They don’t have the patience and barely even call their own parents. Why would they want to spend 15 minutes talking to a representative?

Instead, offer text- and chat-based customer support so that clients can multi-task while they reach out to the company rather than devote a chunk of their precious lunch break to make a phone call that nobody ever wants to have.

Engage Customers on Social Media

Even better than chat is social media. Your next generation of customers are using Twitter, SnapChat and Instagram more than any other channels of communication, so you must maintain a presence on these platforms to listen to their needs.

Businesses like Dominos are taking things even further: All a Twitter user has to do to order a pizza is register their username on the company website and then tweet an emoji of a pizza slice to @Dominos. Easy as pie.

Social media sites make it possible for all companies — whether with a bare-bones budget or ample cash flow — to provide quality and urgent customer service.

Make Payments Easy

Once a customer has chosen your product, some companies think their customer service is already done. But there is still one key exchange left: the actual purchase.

No matter what type of sales you’re in, have a quick, easy, card-based payment system available. When many of your customers don’t carry cash anymore, you have to adapt and bring processing equipment with you — wherever you go.

Instant Invoicing

While having the ability to accept face-to-face payments is now mandatory, not all transactions are made in person. Invoicing is still a necessary evil that can cause animosity on both sides if it isn’t handled promptly.

Enter “instant invoicing.” There is no longer any need to wait a month — or more — to pay outstanding invoices. Today, you can ditch the paper and take care of payments immediately. There are so many other benefits as well. Learn exactly how instant invoicing can transform any business.

Simple Tech Answers

Last but not least is the most simple: Do the things you already do — but better. The Houston Chronicle breaks down why simple tech tools, like email lists and company websites, can be your greatest assets. These avenues may not be as trendy as some of the newer tools in your war chest, but they are still the best way to keep customers up to date on everything that’s happening with the company. Make these your bread and butter and then add the newer technologies on top of it.

Don’t forego the newer, innovation solutions at your disposal. But also never forget what has gotten you this far already.

Contact us for more tips and tricks to help you manage your business and all that it entails.

If you enjoyed this article, you may also want to check out these others:

Rotten Reviews on Yelp? Here’s How to Fix Themg
Three Reasons You Should Be Using Email Marketing
5 Reasons Social Media May Not Be Working for You
Blogging: The Google Way to Succeed
How to Become an Authoritative Source on Facebook
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram


© 2013 - The Sherwood Group
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×