Blog Archive

Keeping up with social media trends isn’t easy. Not only do the platforms change rapidly, but mobile device hardware and apps change with it. Luckily, some devices and apps are more helpful than others when it comes to staying updated with social media. If you need some help managing your platforms, here are just a few to get you started:

 

social media management, the sherwood group, will sherwood, web design santa clarita

Hootsuite

Hootsuite is an old hand when it comes to social media management, but it’s still a useful tool. Hootsuite allows you to link multiple Twitter accounts so you can manage more than one account at a time. You also can create feeds for specific hashtags you want to follow. Furthermore, Hootsuite lets you schedule tweets to be posted at certain times. This means you can plan out your day or week on Hootsuite, and then let it post your tweets for you.

Buffer

Similar to Hootsuite, Buffer lets you plan tweets and then post them at designated times throughout the day so you don’t constantly need to check in. Buffer also can be linked with Facebook, Google + and LinkedIn. Instead of visiting each site individually, you can set what links and messages you want posted at different times. With Buffer, you can devise a strategy for your day, making it a great tool if you don’t want social media to become your life.

Plus, with the release of iOS 8, Buffer is finally optimized for the iPad, reports Macworld. Buffer developer Andrew Yates explains that they did not just want to make a larger version of the app for the iPad, but rather an optimized app for the larger screen.

Bitly

Bitly essentially is a way to share and save your favorite links from around the web. It links to Twitter, Instagram, Facebook, Google + and LinkedIn. Not only can you manage much of your social media outreach, but you also can see your stats. This app works well on Apple and Android and can be linked to your blog. This means you can be in control of all your platforms from just one screen. With Bitly, you can analyze and understand your audience so you can produce a more fulfilling product.

As a bonus, you also can shorten links so you can pack more into every tweet or message you send out.

Sprout Social

Sprout Social lets you monitor brand keywords, track social trends and publish your social messages seamlessly between all devices. This service gets deeper into the nitty-gritty statistics of who you’re targeting and the success you are having. For businesses that rely on a firm social media presence, Sprout Social is a premier option.

Sprinklr

Another leader for businesses when it comes to social media is Sprinklr. Similar to Sprout Social, Sprinklr consolidates many different social media platforms under one roof and then tracks how they perform. It has attracted big clients such as Microsoft, Samsung and Dell, making it a business leader.

With their social engagement and moderation tools, Sprinklr gives your community managers what they need to handle large volumes of social media interactions while still observing analytics to ensure the quality of interactions your business requires.

If you enjoyed this post, you may also want to check out these others:

5 Tips to Get More Visitors to Your Website
The Five “Deadly Sins” of Social Media
7 Steps to Help Your Business “Get Found” on the Web
15 Website Mistakes You Should Avoid (Part 1)
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

There are plenty of social media mistakes that are sure to get you unfriended and unfollowed. Whether you’re using Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram or any number of the hundreds that are available, here are 5 mistakes you can avoid:

 

5 Social Media Mistakes That Will Get You Unfriended

When using social media as a small business or business owner, you have to remember that you’re representing your business 24/7. So if your posts are annoying, spammy, or unprofessional, guess what? Your clients will see you that way.

Here are 5 common social media mistakes you should avoid:

  • Posting too often. This is different for every site, but the basic idea is that no follower, friend or client wants their whole feed filled with your content. That seems pushy and inorganic. You don’t want to be like that annoying 14-year-old who tweets every second of his day and retweets everyone who replies to him. That guy gets unfollowed.
  • Posting too little. Saying nothing is not the point of social media, either. Make the most of your social media posts, and time them so they are visible to the majority of your followers. Check out this useful slideshow on data on the best times to post on different platforms. That will help maximize the eyes on your posts without being annoying.
  • Being inaccessible. Don’t break out legal-speak or jargon that’s only understandable to people in your field. You want to reach the most people with your posts, and that means a conversational style and friendly approach to interactions with others.
  • Being inauthentic. When people interact with you on social media, especially if it’s customer-service related, be helpful, friendly, and nice–don’t act like a corporate robot whose legal department reviews its dialogue. Avoid scripts, and don’t schedule out a bunch of posts and then neglect logging in till next week. Be available to your customers and followers.
  • Spamming your followers. That means, don’t tweet a bunch of people you don’t know asking them to share your link, don’t use hallmarks of spam posts like ALL CAPS and too many !!!, and don’t use thirty hashtags on one post just to raise its visibility. Use them wisely, use them humorously, just don’t use them to annoy people.

Keeping all these social media mistakes in mind, the key to successful social media relationships with your followers is originality, personality and authenticity. Treat everyone like you’d treat your closest friends (This doesn’t mean over-sharing personal photos or details), and keep your posts professional and interesting to your audience.

For personal advice on how to improve your social media presence, contact us.

If you enjoyed this post, you may also want to check out these others:

5 Tips to Get More Visitors to Your Website
The Five “Deadly Sins” of Social Media
7 Steps to Help Your Business “Get Found” on the Web
15 Website Mistakes You Should Avoid (Part 1)
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

There are so many things to know about Google pay-per-click or PPC ads, especially when you get inside the Google AdWords Dashboard. But, don’t get overwhelmed. Google Pay-Per-Click is a viable way to get targeted leads for your business.

How to Use Google Ads

If you are brand new to Google Pay-Per-Click advertising or have not yet considered advertising on Google there are a few things that we’ve explained below for you to get started.

An Introduction to Google AdWords and Advertising on Google

Google has two types of ads that you can get started using:

  1. Google Search Network
  2. Google Display Network

The Google Search Network includes of any text ads that are found on Google Search. As you can see in the image below the highlighted areas are Google Search Network ads.

Google  Ads - PPC Ads on Google

Some interesting facts about Google Search and how they make $100 million dollars every day…

Google Ads Conversion

There are 5.6 billion searches done everyday on Google Search Network. What’s even more exciting is the 24.2 billion impressions that happen every single day on the Google AdWords “Display Network.”

That is a lot of targeted buyers looking to make a purchase or solve a problem.

If you follow these tips you are sure to reach the right buyers searching for your business products or services whether it be nationwide, worldwide or locally.

The Top Six Industries Being Searched Daily on Google:

  • Computers or Electronics
  • Internet & Telecommunications
  • Shopping
  • Jobs & Education
  • Travel
  • Financial Services

Google Ads Terminology

Campaigns

A campaign is the top level of the “ad campaign” that you can create inside your Google AdWords Dashboard. The AdWords Dashboard will nest your ad groups, ads and your keywords inside each Campaign that you create.

Ads & Ad Groups

Each ad can remain inside a “campaign” found inside your Google AdWords Dashboard. Ads are the text “copy” that is used in Google Search Network ad spaces that are available for purchase. Ads can also include images when used for the Google Display Network. The ads tab is found in campaigns and neighbors the “keyword” tab, nested inside your “Ad Group” which includes keywords for each ad.

Text ads on Google have four elements:

  1. A title or headline
  2. A first line description
  3. A second line description
  4. A link to your landing page or website

Keywords

Keywords are what the users on Google are searching when they find your ad. Determine what specific keywords or keyword phrases that your target customers are using when they do a Google search. Ask your friends and your customers what they search for when looking for your products and services.

Bidding on your intended keywords will allow your ads to be displayed on both the Google Search Network and the Google Display Network. Any of the ads that you see below can indicate that they are a part of the Google Display Ads Network.

How To Use Google Ads

Keywords for your each ad can be purchased three ways, as a: broad match, phrase match or exact match, of what the user is searching.

If you select only exact match keywords then your ads will only be displayed for the exact terms that you have selected for an “Ad.” If you allow Google to go unrestricted with filters they will automatically assume that you would like to purchase ad space anywhere that your exact match may also be deemed a match to a broadly related search. This is known as “broad match.” “Phrase match” which is the third type of keyword purchase, means that the user searching has included a partial amount of your exact match keywords in their Google Search query.

Here is an example of each:

Exact Match:

pool cleaning service

Phrase Match:

May include: pool cleaning service

Broad Match:

Closely related to: pool cleaning service

Cost Per Click CPC

The amount that you specifically paid for each click of an ad.

Cost Per Impression CPM

The amount paid per one thousand ad impressions.

Click Through Rate CTR

The rate in which your ads are clicked, measured against the amount of impressions that your ad was given.

Cost Per Action CPA

Your cost per customer action, i.e. to opt-in, add to cart, fill in form, etc. You pay to have the user complete an action.

Cost Per Lead CPL

Your cost per lead can be deemed by Google as the “click” or you may choose to measure it based on the actual amount of leads that convert into a sale. This number is much different than the amount of ad clicks that land on your website.

Quality Score QS

Your ad will be given a quality score based on its conversion or CTR. This is based on many factors that include:

  • How well your ad is performing
  • How relevant the content on your page matches the ad
  • How closely the keywords match what the website is about
  • The amount of the keywords that were used in the Text ad copy

Conversion Rate

What percentage of your ad impressions convert to the click on the ad?

What percentage of those clicks convert into a lead?

What percent of leads become sales?

E-commerce Business Deal

Knowing Your Conversion Rate Leads To Good Management of Your Google Ads! DON’T WASTE MONEY…

It is important to know what it costs the business to acquire each new click, each new lead, and each sale that was closed. Using Google Analytics tracking is a key to gaining all the insights that you will need to optimize the pages on your website, in order to get the best return on your ads investment. Tracking matters and you can do it for free using Google Analytics for your AdWords (Google Ads) tracking.

Smart Checklist to Ask yourself

Before you begin purchasing ads, set yourself up to succeed!

You will need to put yourself in the minds of the target consumers that you are trying to reach to determine who they are. What are they looking for? How you can solve there problems and the more that you know about them, the easier it will be for your business to serve them.

When you’re ready to set up your first campaign on Google AdWords ask yourself:

What are Your Goals?

> How many leads do you expect to get each month?
> How much money do you expect to spend each week on ads?
> What percentage of clicks must convert into sales?
> How much time will the AdWords management require each week? Each month?

Who are you targeting?

> Describe the ideal consumer that is going to click on your ad like they are your best friend. Everything that you possibly know about them… Write it down or tell your partner about it. Knowing your customer is #1 so that you can design an offer that makes sense to them.
> What do they search? Ask friends or customers what they search for.
> Research the competition that is already buying the keywords that you want to bid on for your ads. Then search those terms to see what their ads say on them.
> Use the Google Keyword Planner Tool

4 Steps & One Great Tool Away from Knowing Your Customer to Begin Your First AdWords Campaign

 

1. Describe who your prospects are:

(Write It Down)

 

Choosing the best website designer

2. Determine what search terms they are searching for.

 (Write It Down)

3. Figure out what keywords they are typing into Google when they search.

 (Make A List of Them)

4. Write a persona about each of your customers.

(Create Them in a Document That You Can Share)

 

How To Get Customer Intel

Go to the Keyword Planner Tool found inside: www.adwords.google.com

On Menu > Tools > Keyword Planner Tool

You can use the keyword planner to see what terms people are searching for and who your competition is. Google Keyword Planner Tool will also estimate what you may expect to pay for each click if you were buying that keyword in Ads on Google.

Google Search network Display Ads

Geo-Targeting

Local campaigns allow advertisers to target users in a specific state, city, and zip code. This is a great element for a local business that is looking to exclude potential buyers that he/she does not service out of state.

Local targeted ads are very affordable when buying ads on the Google Search Network.

Sam Bell’s Tip:

People that are searching locally are doing so on mobile devices. Remember that it pays to have campaigns that target mobile devices locally for your business ads running on Google Search Network. Be sure to take advantage of the “ad extensions” when running your pay-per-click campaigns for the local market.

ad-extensions

Display Network Ads

You’re not just bidding on the keywords. With the Display Network you are actually buying ad image or text placements on websites across the internet based on your niche and what websites you have included/excluded from your campaigns.

These ad positions on the Google Display Network include: banner ads, display ads and video ads. The sizes may range depending on which ad images that you provide in your AdWords Campaign. See some ad image sizes in the image below:

Just-Three-Ad-Sizes-Account-for-80-Percent-Google-Display-Ad-Impressions-2

Site Placements

Creating Ads and Ad Campaigns that are designed specifically for websites.

It is a common strategy to see people find the website that they would like to advertise their ads on (using the Google Display Network) and design their ads specifically for each website that they want to target. Site Placement strategies are slightly more advanced and require structuring your ad campaigns with specific images for this technique.

Interest in Retargeting

People that have expressed interest in something and left the website. Browser cookies will follow the user around on the web and continue to present them an offer that they have shown interest in but have not yet completed the final action for. Retarget Your Prospects with Discount Deals or Special Offers! Contact WIll Sherwood for a One-on-One Coaching Session

Mobile marketing graphic

Analyze Your Campaigns and Track Your Data

Your data tells you how your prospects interact with your website. You can make the corrections to increase:  TOS A.K.A. user time on screen, user experience, leads, sales, and keywords or keyword phrases that they are using to find your ads.

Keyword Phrases

Exact Match

Phrase Match

Broad Match

7 Tips for PPC Success

Always Test landing pages against the same campaigns. Sam Bell recommends starting your landing page testing with at least four different pages.

Your landing page headline is extremely important. It will dramatically affect the conversion on your page. Get a headline that grabs people and sucks them in.

Have a very specific set of Call-to-Actions. Utilize multiple call-to-action locations throughout your website landing page. In the rail, above the fold, in a pop-under scenario and more.

Use bullet points to make the important information easy to read and convey your message to the user by keeping the most relevant information on top (above the fold).

Have mobile websites designed for conversion when a responsive website just won’t due. Contact The Sherwood Group to discuss more about mobile website landing page conversions and sales conversion optimization for Google PPC Ads.

Use Headings that make an impact and cause the user to scroll down and take the next intended step.

Determine what a lead is worth to you:

1. What can you send and still make a nice ROI for the leads?

2. What is the sale worth?

3. How many leads actually become sales?

4. About how long will it take for the lead to become a paid customer?

5. What is the lifetime value of your customer?


Bonus Work Smart Tip:

Google offers a Free Split Testing Tool for Analytics:

https://support.google.com/analytics/answer/1745147?hl=en


If you enjoyed this post, you may also want to check out these others:

The Five “Deadly Sins” of Social Media
7 Steps to Help Your Business “Get Found” on the Web
How to Avoid Wasting Time with Facebook and E-mail
15 Website Mistakes You Should Avoid (Part 1)
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

A website without visitors is basically an online diary and online diaries do not make money.  Whether you are looking to make money or deliver a message your efforts are useless unless you have a way to drive traffic to your site. If you are in the market for more views on your site try these tips to get more visitors to your website.

 

web site; web page; get more visitors; the sherwood group; will sherwood; graphic designers santa clarita; web designers santa clarita

1. Search Engine Optimization (SEO)

SEO has been seen as the holy grail of gathering site views for some time now and though that may not always be true it is one of the best ways to get people to your site.  SEO stands for search engine optimization and it basically breaks down to one or more keywords that bring your page to the top of a search list.  Making sure that your website and blogs are search engine optimized is one of the most important ways to increase your viewership.

2. Position Yourself as an Expert

SEO can only get you so far; to really cement increased viewership you need to position yourself as an expert in your field.  This will keep people coming back as well as telling others to check out your site.  If you are really good at what you do it may even get you some attention from other prominent sites and the media.

3. Network

No matter what line of work you are in it never hurts to network.  When you are dealing in web traffic networking can make a big difference. Linking with an established website or a couple up and coming sites is a great way to expand your reach while helping some other entrepreneurs on the way.

4. User Interface

If you want to increase your views you better have a site worth looking at.  SEO is not based on keywords alone and search engines will notice when people do not return to your site.  Keep visitors coming back with an easy to use interface along with a beautiful design that makes your site look professional.

5. Be Unique

In the internet era it is pretty easy for anyone to start a website; if you don’t set yourself apart you are setting yourself up for failure.  If you want to bring more people to your site you need to offer information that no one else has offered before, or at the very least offer it in a way which has never been offered before.

If you are ready to take your website to the next level please contact us to find out how we can help.

If you enjoyed this post, you may also want to check out these others:

The Five “Deadly Sins” of Social Media
7 Steps to Help Your Business “Get Found” on the Web
How to Avoid Wasting Time with Facebook and E-mail
15 Website Mistakes You Should Avoid (Part 1)
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

Digital marketing channels have opened a door of additional opportunities for companies to target customers but the multitude of new channels has made tracking and managing the buying journey complex.

Digital Customer Journey

By Nevena Rasic

An empowered customer nowadays researches online, asks friends for purchase advice and searches for independent and expert reviews. Before making an online purchase decision, he/she may engage with your brand through many different media channels over several days if not weeks – months even!

Rather than being neat and linear, customer journeys are more often than not convoluted and complex affairs – particularly in B2B markets where large decision-making units (DMUs), budgets, technical product and service requirements often define journeys. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a role in the final sale. It’s important to map the entire customer journey, attribute the right values to each touch point and adjust marketing tactics and budgets where appropriate.

If you are thinking ‘Easy to say but how do I do it?’ then here are a few useful, tips for you…

1. Use Google’s tools and benchmarks

For different markets, regions and industries there are different ‘purchase funnels’ where online channels play different roles in the customer journey. Interested in knowing who does what, where and when? Well, out there, someone has already done half of the job for you… Google offers several tools –Multi-Channel Funnels, Attribution Modeling as well as a benchmarking tool, The Customer Journey to Online Purchase – that help marketers understand those different roles, more wisely spend their marketing budgets and tailor the right content at the right moment.

2. Implement customer surveys

Once you’ve explored the benchmarks, look deeper into your own marketing data. A combination of workshops, staff interviews or focus groups and customer interviews are normally indicated. In particular, we usually advise clients to survey (hyperlink to Pinnacle survey service? Or download?) their own customers, asking them explicitly which digital channels they use and the type of content they prefer.

Remember: Nobody knows your customers better than you!

3. Offer them what they want, WHEN they want

Although a customer’s journey to purchase might have changed and the process is no longer linear, some ‘traditional’ marketing models regarding hierarchy of effects and buyer psychological stages remain relevant. If you fail to capture the most important touch points from the customer perspective and initiate the desired emotional response, your marketing efforts will be vain. It’s still a crucial challenge to design campaigns that deliver the right message at the right moment in a customer’s journey to purchase; and that hasn’t changed.

Content marketing (hyperlink to content marketing section of Pinnacle website?) is crucial to influencing today’s buying process. A good example of how content marketing strategies can be used to reach and engage with customers online for each stage of the buyer process is illustrated by the Smart Insights’ ‘Inbound Marketing Funnel’ infographic (2012):

How to Stay In Every Step of Your Customer Journey

If you enjoyed this post, you may also want to check out these others:

5 Social Networks to Watch in 2015
How to Avoid Wasting Time with Facebook and E-mail
15 Website Mistakes You Should Avoid (Part 1)
Four Clients You Should Fire Immediately
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

 

If your business is suffering from a lack of traffic on your website (i.e.: your company is showing up somewhere OTHER than on page 1 of the search engines), here are 10 tips to help you generate more traffic by investing a few minutes on search engine optimization (SEO) and content marketing:

 

10 tips to generate traffic on your website

 

1. Fix your keywords

Think like your prospective clients/customers. What keywords and key phrases would they type in to find your company? Though some people still believe that successful SEO requires focusing on one keyword per page, in order to maximize your chances for a top search rank, make sure that your page title, page description and page content is full of the primary keywords and key phrases that are relevant to your business.

2. Create a blog

There’s no better way to ensure traffic and improved search rank than creating a company blog. Blogs are usually indexed very fast and will give you a chance to work with your keywords. Posting about interesting subjects, your website will be visited by users wanting to learn more about your topic. And once they visit this section of the company website, its other categories are just a click away.

3. Focus on headlines

Great headlines are essential – they’re the first thing people will see when you share your posts on social media and in search results. They should be attractive, spark the interest of users and clearly signal what the benefits of reading your post are – only these headlines will be high-converting and worth your time.

4. Provide rich content

Don’t post low-quality content – it can only hurt your brand. Invite top bloggers or influencers to share their expertise on your blog. This will give you additional exposure. For SEO reasons you should include links to other relevant posts on your blog that your readers might find useful. This will increase your time-on-site, referral traffic and conversion rates.

5. Promote your blog posts

Share your posts on social media, as well as on websites like Reddit. When you mention an influencer in your post, make sure to mention them in your tweets (@username). Optimize your images – add post titles and URLs to achieve a great effect when someone pins or shares them.

6. Address a niche

If you want your company blog and website to be the top go-to resource for your audience, you need to be specific. Don’t post about general or unrelated subjects, always have a specific audience in mind. Addressing a niche can only help you gain recognition and build a strong online community of potential brand evangelists.

7. Create a Facebook group

To add value to the online community surrounding your niche, it’s a great idea to create a Facebook group where users can ask questions and get support. When relevant, you can point them to your website’s content.

8. Guest post on relevant platforms

If you’re considering guest blogging, make sure to choose platforms and media that are really relevant to your niche and offer high-quality content.

9. Consider YouTube

There’s no doubt about it – YouTube is the social platform that drives most engaged traffic. Average 2.99 pages per visit are impressive. Why not use it to your advantage?

10. Post frequently

The authority on content optimization and metrics, Neil Patel of KISSmetrics and QuickSprout, claims that not only quality but also quantity of the posts is important. Just by adding one more post per week – posting 6 times, instead of 5 times a week – he managed to increase his blog traffic by 18.6%.

Driving traffic to a company website is a complex task, but it’s well worth the effort. The company receives more online exposure and can use it to communicate specific brand messages, converting more leads into actual sales.

Author: Monique Craig is an Australian blogger and marketing specialist who works for Oneflare, an online marketplace which connects customers with local service providers.

Contact us if you want more tips on how to get more customers to your website.

If you enjoyed this post, you may also want to check out these others:

The Five “Deadly Sins” of Social Media
7 Steps to Help Your Business “Get Found” on the Web
How to Avoid Wasting Time with Facebook and E-mail
15 Website Mistakes You Should Avoid (Part 1)
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

Here are 5 important social media “deadly” sins that are sure to get you unfriended and unfollowed. Knowing these sins and how to avoid them is essential for successful social networking.

 

social networking image, will sherwood, the sherwood group, web design santa clarita

1. Monopolizing Someone’s Facebook Wall

Do you post photos of your child or pet on your friend’s walls all the time? Most likely other people don’t mind these kinds of posts, as long as there aren’t too many. And if you post something offensive, even if you think it is funny, on someone else’s wall, you might really irritate your friend. Why? Because everything that is posting on your friend’s wall is visible to others. When you monopolize another person’s wall, your friend’s own posts can get lost in the shuffle. Their wall is primarily for their news and thoughts. Posting sparingly and in good taste on your friend’s wall is etiquette that keep your friendship intact.

2. Serious Tweeting

Twitter is like a cocktail party where people get to know each other and keep things light. You have only 140 words to get your message across, so wordy deep thoughts don’t go over well. This isn’t the social network to tweet too seriously. You are likely to turn off your followers if you dwell on a topic or pontificate.

3. Being a hater

Another “serious” sin is being too negative when social networking. This means not blasting others with your opinions of others. Follow the motto “if you can’t say anything nice, don’t say anything at all.” “Hating” can also take the form of talking about controversial subjects. It is fine to get in discussions with people about issues like politics and religion, but you have to remember to stay respectful and walk away if it gets too heated. Avoid insulting others just to make your argument.

4. TMI

Sharing your every thought and action might be tempting when social networking. But there is something called too much information. Your friends or followers don’t need to know the details of your medical procedure or a blow-by-blow of your break-up. Whining about your life is a no-no and bound to turn someone off. When you consider what to share, think about what you would or wouldn’t say face to face. If you wouldn’t share the information offline, don’t say it online.

5. Taking things too personally

If you get in contentious discussions and don’t take the advice to walk away if it gets too heated, don’t take it personally if someone else crosses the line. It is easy to insult others or offend someone if you aren’t face to face. Sometimes it is just a perceived insult. The other person wasn’t trying to offend but for some reason it hurt your feelings or angered you. Don’t take it too seriously and put them on blast. Otherwise they might just unfriend you are unfollow you.

These are just some of the sins you should avoid in social networking. The best advice is the age old “golden rule,” to treat others how you want people to treat you.

Contact us if you want more tips on how to keep your friends and followers.

If you enjoyed this post, you may also want to check out these others:

7 Steps to Help Your Business “Get Found” on the Web
How to Avoid Wasting Time with Facebook and E-mail
15 Website Mistakes You Should Avoid (Part 1)
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

What are the questions that you like to ask? In this presentation Ashton Kutcher determines four great points of focus when planning to overcome obstacles and become great at being generous.

 

Ashton Kutcher speaks at #Techmyway Lenovo

Ashton Kutcher spoke at the #TechMy Way Lenovo Conference in Sydney, Australia just days ago. He is very real and presents his thoughts in a serious way that truly do show his passion for tech and taking advantage of opportunities that you are a part of each day. Ashton recommends having the ability to listen to people that you know that you are smarter than. Seize the opportunity to ask the right questions when you get the chance to ask the right people what advice they can give… And, be a good listener.

Watch the Video Now:

 

A Final Note: To become a great listener of your customers and target consumers on the web, Will Sherwood, CEO of The Sherwood Group, offers a 4 hour phone consultation package for $900.00 discounted to $750.00 when paid in advance. Contact The Sherwood Group.

If you enjoyed this post, you may also want to check out these others:

7 Steps to Help Your Business “Get Found” on the Web
5 Social Networks to Watch in 2015
How to Avoid Wasting Time with Facebook and E-mail
15 Website Mistakes You Should Avoid (Part 1)
Four Clients You Should Fire Immediately
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

 

 

Valentine’s Day traditions have evolved significantly since the Middle Ages when “wear your heart on your sleeve” had young couples pinning names on their sleeves as an expression of their love for one another.

 

 How to take great Valentine’s Day photos

1. Use Telephoto Lenses

People tend to ham it up when they know a camera is on them. One of the best ways to capture spontaneous moments of love and affection is by shooting from a distance.

A 70-300mm lens on an SLR camera allows the photographer (whether friend or professional) to stand 30 to 40 yards away from the couple and still capture intimate moments (the distance basically renders the photographer out-of-sight, out-of-mind). Head to a local park and spend an hour of time with your significant other. Get on the swing set, chase each other around—you know, just be that cute couple in love.

The shoot doesn’t have to be totally unscripted, as the expression on her face when she sees the Valentine’s Day bouquet you bought, along with the subsequent kiss, makes for a timeless photographic masterpiece.

2. Soft Focus Technique

When people refer to the innocence of youth, they are talking about the sweet naiveté you can see in a child’s eyes; it’s angelic. Fortunately, with a few steps, adults can manipulate the camera to achieve that look in photos.

Soft focus creates less-defined outlines on slightly-blurred images to create a dreamlike effect. It’s very common with glamour shots, wedding pictures and, of course, for children’s photos. The easiest way to create this effect is to cut a piece of 15-denier pantyhose large enough to cover your lens. Secure it with a rubber band and shoot as normal. Bring several different colors of nylon for experimentation.

Another option is to smear petroleum jelly around your UV filter. The key to this method working is viewing the shot normally first, then applying the Vaseline to create the effect. Always carry alcohol wipes if you choose this method for cleanup and to prevent damaging your camera. Layering and brush tools in Photoshop create the effect as well.

3. All About Display

Creative presentation turns average pictures into lasting holiday memories. One simple idea is making a picture frame out of the Valentine’s Day candy conversation hearts. Glue the candy hearts around a traditional frame to create a cute and pleasant-smelling photo.

Consider collage with four pictures of you. Hold red or pink cardboard hearts in each one, with the words “I love you,” followed by your significant other’s name spelled out in the collage. The poses and smiles in each of them are sure to warm the heart.

Valentine’s Day only happens once every year; make sure you have a creative photographic record of it every year.

If you enjoyed this post, you may also want to check out these others:

7 Steps to Help Your Business “Get Found” on the Web
5 Social Networks to Watch in 2015
How to Avoid Wasting Time with Facebook and E-mail
15 Website Mistakes You Should Avoid (Part 1)
Four Clients You Should Fire Immediately
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

Can it be true? Does Pinterest really convert more sales than Twitter or Facebook? Yes, it’s true! In this infographic you will learn the best days of the week to post on Pinterest and you’ll see how valuable Pinterest really can be.

 

Pinterest for Business

Created by Kissmetrics

Contact us to help you grow your business using Pinterest pins.

If you enjoyed this post, you may also want to check out these others:

7 Steps to Help Your Business “Get Found” on the Web
5 Social Networks to Watch in 2015
How to Avoid Wasting Time with Facebook and E-mail
15 Website Mistakes You Should Avoid (Part 1)
Four Clients You Should Fire Immediately
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

One way to grow your business is to learn how to delegate. There are many reasons to accept help, although it can be challenging.  Bottom line, one person cannot do everything and do it all well. Instead, you should accept help and focus on the things that you best.

 

tips for learning how to delegate, will sherwood, the sherwood group, web design santa clarita

Here are some tips to help you learn to delegate.

  • Start with a single task at a time. This might be easier than letting go of trying to accept a lot of help.  Start with paperwork or writing your blog.
  • Pick someone that you trust to do them. Maybe a family member or trusted friend is good at something. Though many people warn others about doing business with friends and family, if you are having trouble letting go, this might make it easier. However, once you are able, reach out to others.
  • You could also try a local business or someone that you can meet in person. If you are having trouble trusting an online business or a virtual assistant, look locally. You might just find someone close to you who can you can work with.  Many people enjoy working with someone when they can see them regularly.
  • Support other small businesses and do not be afraid to ask for help. There are many small businesses that specialize in anything from blogging to social media marketing, book keeping, and much more. Find someone who really knows what they are doing and they will do a good job.
  • Instead of worrying about accepting help, focus on making money during your extra time.  Maybe you only have an extra hour a week but make it count.  See how much extra money that you can make.  Spend that time doing what you love instead of the tasks that you did not enjoy.  Remember to enjoy your business again.

Though it can be hard to let go, start small and soon you will notice how much more you can accomplish with a little extra time. You might find yourself delegating more and more until you are only doing things that bring you the most money. You will find your business growing in ways that you never expected. That is a sign of a successful small business.

Contact us to help you grow your business by learning how to delegate.

A Final Note: To help your company to more easily “get found” on the web, Will Sherwood, CEO of The Sherwood Group, offers a 4 hour phone consultation package for $900.00 discounted to $750.00 when paid in advance.

If you enjoyed this post, you may also want to check out these others:

7 Steps to Help Your Business “Get Found” on the Web
5 Social Networks to Watch in 2015
How to Avoid Wasting Time with Facebook and E-mail
15 Website Mistakes You Should Avoid (Part 1)
Four Clients You Should Fire Immediately
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

 

Over the past few years, many people have asked me how I maintain such good local search rankings on the Internet. This post explains what I’ve done and continue to do, letting you know exactly what you can do to promote your business and “get found” on the Web.

 

7 Steps to Get Your Business Found on the Internet.

Step One: Help the search engines find your company!

  • Simple Search Engine Optimization (SEO): First of all, you need to think like a prospect looking for your company. What words or phrases would they use to find you? (Hint: it may NOT be your company name.) Incorporate those keywords and keyword phrases into your web content. Include them in your page titles, meta descriptions and throughout the content on your page, in both the headings and paragraph text. Overkill is not rewarded; justified use of your keywords is.

Here is a site that reviews 3 different keyword sites to help you choose the keywords and keyword phrases that the majority of prospects are using to find your services and products: http://searchengineland.com/threefree-keyword-tool-reviews-126217

  • Create a short company/services description (approximately 160 characters and spaces) and a long company/services description for listing your company on the major search engines and online business directories to be used with those listed below. The following are examples of my company’s short and long business descriptions:

Short:

We can help you look more professional than your competition, and we’ll double or triple your business using our skills in graphic design, web design, and social media.

Long:

Will’s goal is to help clients double and triple their business by using his skills in advertising, marketing communications, graphic design, web design, and social media. Will avoids trendy design that looks dated in a couple of years and instead strives to create work that is clean, corporate, and still looks fresh and relevant, even after 10 or 15 years.

One of the nicest comments ever made by a client came from William Dougherty, VP Marketing for Iris Diagnostics, Inc.: “Over my 30 plus years in marketing, I’ve only met 1 or 2 other firms that even come close to the quality, service and pricing that Will Sherwood delivers on behalf of this company.”

Will’s office is in Santa Clarita, CA (in the greater Los Angeles area), He’s been working in the field for over 30 years, since he was 15 years old, running a hand-feed letterpress, designing tickets and cards in his family’s print shop. And, after all these years he still loves creating an inspired design solution.

Over the years, he has garnered a large number of creativity awards. His work is in the Library of Congress permanent collection, and he’s received the Federal Design Excellence Award, the highest award given by the National Endowment for the Arts. <http://thesherwoodgroup.com/recognition/>

  • Be sure to include these selections from the list at this link: http://bit.ly/1zk0EJa It includes 50 Business Directories For Local Marketing. (Just click on any name at the site and you’ll be directed to their signup page). These all feed into the Google, Bing and Yahoo search engines:

1.     Google
2.     Bing
3.     Yahoo!
4.     Yelp
5.     Merchant Circle
7.     YellowPages.com
9.     Whitepages
10.   Supermedia
11.    Yellowbook
12.    CitySearch

Step Two: Optimize and enhance your website:

  • Update your website content regularly to help keep your site at the top the search pages. Posting regular (we suggest weekly) blog posts is a great way to add new content (and will help promote your “go-to expert” status!). “News” pages, case studies, and whitepapers are other good ways to both improve search rankings and promote your site.
  • Optimize images and videos on your site so they load quickly and be sure to include alt tag descriptions that incorporate your keywords. Images should be clickable to link directly to the page related to the image or to your website homepage (i.e. a blog post or contact page).
  • Social Media platforms you use (Twitter, Facebook, YouTube, LinkedIn, or Google+) should include a link to your site in your profile (be sure to include the actual name of your website in your LinkedIn profile instead of the “Company Website” placeholder).
  • Reward visitors to your website. Offer free content when they register on your website. (You can also collect email addresses for your constantcontact.com or mailchimp.com promotional monthly newsletters).
  • Include your web address on all marketing Materials. These include printed handouts, business cards, brochures and letterheads.
  • When making a presentation — whether in person or on the web, your web address should appear on each slide. Consider this as your personal continuous brand reinforcement.
  • Incorporate inbound links in your guest blog posts and email newsletters that will refer readers directly to the appropriate content on your website (home page or inside page).
  • Extend an invitation to visit your website at every opportunity (including a link to your site in your email signature) — more visitors equals a greater understanding of your company offerings which in turn, can translate into more business.
  • Measure visitor behavior. Google Analytics (using a simple code you embed on each page) will give you statistics on how much traffic you get and from where (global location and browser), how long people are staying (or not) on your site and which pages they have visited. This feedback should help you decide what’s working and what’s not. Here’s a link to a “how to” video:

Step Three: Create a personal and business presence on social media.

  • Join Google+, Facebook, LinkedIn, and Twitter and completely fill out your business profiles on each (be sure to include a professional head shot of yourself). Set your preferences for “everyone” instead of “friends” or “friends of friends.”
  • Create business pages on these popular social media sites:

How to create a LinkedIn business page:

How to create a Google+ business page:

How to create a Facebook business page:

Creat a Facebook business page

  • Join groups on Facebook where your prospects most likely are. (You may join up to 6,000.) Access groups by typing a key word (circled below) in the search bar: Facebook search bar
  • Join groups on LinkedIn where your prospects most likely are. (You may join up to 50.) Find groups by typing a key word (circled below) in the search bar: Linked in search for groups
  • For Twitter, to help you manage your followers, use http://justunfollow.com to easily follow and unfollow people.

Step Four: Promote your business on social media.

  • Whenever you receive an email stating the people have liked/followed you, or you receive connection requests for folks, send them a note through FB, LI, Twitter, or Google+ like this:

Thank you for adding me as a friend on (Google+, Facebook, LinkedIn, Twitter)… It’s always a pleasure to connect with colleagues, friends and family.

If you have a moment, would you “Like” my Social networking pages too? I’d really appreciate it, and will return the favor if you let me know.

Facebook:   http://facebook.com/TheSherwoodGroup
Google +:    https://plus.google.com/+TheSherwoodGroupSantaClarita/posts
LinkedIn:   http://linkd.in/S4vTqP
Twitter:      http://twitter.com/willsherwood

Best regards,
(Your Name)

BTW: If you’re interested in “work smart” business success ideas and tips, check out my blog: http://thesherwoodgroup.com/blog or subscribe to my monthly email of best of the best tips: http://bit.ly/1hg39Rd (Be sure to include complete URLs starting with http://)

  • Within all your LinkedIn and Facebook groups, and on your Google+ Pages, post this discussion topic:

Do you want more Facebook likes? Post yours here:

“Like” my Social networking pages and I’ll return the favor:

Facebook:   http://facebook.com/TheSherwoodGroup
Google +:    https://plus.google.com/+TheSherwoodGroupSantaClarita/posts
LinkedIn:   http://linkd.in/S4vTqP
Twitter:      http://twitter.com/willsherwood

  • Whenever someone posts their link, go to their Facebook business page and post something like this:

Hello from LinkedIn,

Just a note to let you know that I’ve “Liked” your Facebook page.  If you have a moment, would you “Like” my social networking business pages? I’d really appreciate it, and will return the favor if you send me the links to yours.

Facebook:   http://facebook.com/TheSherwoodGroup
Google +:    https://plus.google.com/+TheSherwoodGroupSantaClarita/posts
LinkedIn:   http://linkd.in/S4vTqP
Twitter:      http://twitter.com/willsherwood

Best regards,
Will Sherwood

BTW: If you’re interested in “work smart” business success ideas and tips, check out my blog: http://thesherwoodgroup.com/blog or subscribe to my monthly email of best of the best tips: http://bit.ly/1hg39Rd

Step Five: Ask colleagues to post testimonies.

  • Develop several sample recommendations that you can use to ask all your friends to post on Yelp, Google+, Facebook, LinkedIn. (These sites are the most effective.)

It’s best to write a unique recommendation for each client and send it to them with a request that they edit it to suit their experience. Here are some samples that others and myself have written:

Will Sherwood of The Sherwood Group (in Santa Clarita, CA, just outside of Los Angeles) is a top-notch award winning graphic design and website design guru. He thinks out-of-the-box, and always comes up with beautiful, eye-catching, and winning designs! I loved working with him.

The graphic and web design projects Will Sherwood of The Sherwood Group (in Santa Clarita, CA, just outside of Los Angeles) completed for us helped our company go from $20 million to $52 million per year in revenue within 3 years.

The brochure created by Will Sherwood of The Sherwood Group (in Santa Clarita, CA, just outside of Los Angeles) generated $43 million in new business within 10 weeks, and virtually overloaded our loan department.

The promotional advertising and strategic branding campaign Will Sherwood of The Sherwood Group (in Santa Clarita, CA, just outside of Los Angeles) created for our Orcolite lenses helped us go from #38 in our marketplace to #4 within only 9 months.

Throughout my 30 plus years in marketing, I’ve only come across 1 or 2 companies that even come close to Will Sherwood of The Sherwood Group (in Santa Clarita, CA, just outside of Los Angeles) when it comes to results when we talk about graphic and website design creativity, service and price.

Step Six: Blog your way to page one on search engines.

  • Start Blogging Weekly on topics of interest to your target market of prospects. You can do one of two things:

Write your own
OR
Have Blogmutt write 4/month ($89.00/month)

  • When you create a blog post be sure to include an appropriate image (posts with images get about 50% more the engagement). Check out  these sites for reasonably priced (a couple of dollars per image) stock photo sites: http://123rf.com or http://istockphoto.com

Note: greater than 90% of your posts should be helpful info and less than 10% sales oriented.

Pacing: Once you have a finalized blog post, and are familiar with the processes discussed here, it should take you about 30-45 minutes to accomplish items 11-14 below.

  • Repost your entire blog content and image on your personal LinkedIn page. Access the blog posting page (the Pulse section of LinkedIn) by clicking on the pencil (circled below):LinkedIn Blog posting page
  • Post a title, short description, and link to all groups on Facebook and on your Google+ personal and business pages. Here’s a sample abbreviated title, description and link for this purpose:

How to Build an Online Course That Sells. . . .

Whether you have a budding online business or are a newbie looking to share knowledge on a particular subject to the masses, teaching an online course is the perfect way to accomplish your objective. Read more. . . .

http://thesherwoodgroup.com/business-education/build-online-course-sells/

  • Post a different question with different description (than the description on your blog page) to your LinkedIn groups. 1) A question indicates discussion whereas a statement might be perceived as spam, and 2) using a different description will keep LinkedIn from trashing your post before anyone sees it.  Here’s a sample using the same description and link as above:

What suggestions could you add for building an online course that sells?

Whether you have a budding online business or are a newbie looking to share knowledge on a particular subject to the masses, teaching an online course is the perfect way to accomplish your objective. Read more. . . .

http://thesherwoodgroup.com/business-education/build-online-course-sells/

  • Twitter: Post the link and title (only) of your post WITH a photo. (Tweets with a photo get 50% more engagement.) Here’s a sample. Note that the link is first, followed by the title:Post a photo with every tweet to maximize your reach

Step Seven: Promote your blog posts on social media.

After you’ve been posting discussions in your LinkedIn and Facebook groups, you’ll start receiving responses. When this happens, ask them to repost their comments on your blog.

Here’s a sample text to request them to do that:

Hello Nickolas,

Thank you for your thoughtful comment in the (add group name here) group here on LinkedIn. Would you repost your comment at the blog so that others can read what you’ve said too? (It’s also to help add discussion points for others visiting the blog.)

If so, here’s the link:

http://thesherwoodgroup.com/business-education/business-really-need-a-website/

And for your convenience, here’s what you posted:

There are many Facebook alternatives that are popping up around the world, saying they are different because they don’t use advertising or don’t violate privacy. But I think those startups are missing the point. People actually like advertisements and the connection with brands. The magazine industry has proven that over and over again….

A Final Note:

So that your company can more easily “get found” on the web, Will Sherwood, CEO of The Sherwood Group, offers a 4 hour phone consultation package for $900.00 discounted to $750.00 when paid in advance.

For your copy of the free report from which this post was created, contact The Sherwood Group, Graphic Design & Website Design with your email address.

If you enjoyed this post, you may also want to check out these others:

5 Social Networks to Watch in 2015
How to Avoid Wasting Time with Facebook and E-mail
15 Website Mistakes You Should Avoid (Part 1)
Four Clients You Should Fire Immediately
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part 1)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling

The Sherwood Group, Graphic Design & Website Design:  The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

 


© 2013 - The Sherwood Group
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