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New technologies are created to make our lives easier, right? Well, it seems that oftentimes the effect is just the opposite. Here are 5 cold, hard facts about what social media marketing should teach you:

 

Social media; website designers in Santa Clarita; The Sherwood Group; graphic designers in Santa Clarita

Today’s advanced digital landscape has led to a social media phenomenon that might make things a bit more complicated for businesses. In this digital age, businesses must now change the way they do things by embracing new technologies and reaching consumers in new ways. And that might make their jobs a little bit harder.

On the other hand, although they must change how they get their message across to the consumer, if businesses were doing their job right in the first place, making their mark in the social media landscape could actually be quite easy.

The hard truths about social media marketing are that this active online marketing style should teach you how to actually do business the correct way. In fact, it should show you how you probably should have been doing business all along.

Here then are the 5 cold, hard facts about what social media marketing should teach you:

1. Every customer counts

The Pew Research Center shares data that show one of the primary reasons men and women use Facebook, for example, is to share information with many people at once. It is easy to see how that sharing power can make or break your reputation. It’s happened before. One person’s complaint explodes like wildfire across a businesses’ Facebook page or pops up in the Twitter feeds of their family and friends. Moreover, numerous blogs and YouTube accounts are dedicated almost solely to reviews of products and services.

That means you’ve got to pay attention to how you’re impacting each customer, because it is even easier these days for that one person to spread his opinion for better or for worse.

2. You must be unique

How can you differentiate your business in the eyes of your consumer? What does your business offer that no one else does?

Utilizing social media well is about continuing to effectively build your brand. You must consistently show what products and services you offer and why a potential consumer should invest in you. Your competition’s pins are probably flashing across a user’s Pinterest page at the same time as yours. So how can your content stand out from the rest?

3. You must be thoughtful

Providing thoughtful content is often at the heart of a successful social media page. According to the Content Marketing Institute, “content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems and John Deere.”

Content marketing is simply, providing valuable content to a consumer in such a way that will eventually move the person to invest in your product.

4. You must be proactive

Is your website experiencing problems? Is one of your products prone to malfunctioning? Being proactive often comes in handy especially when something negative has occurred that you will need to address. Customers will appreciate that you told them first on social media and that you’ve made it clear you are working toward a solution.

Also, because you are vying for eyeballs on multiple social networking platforms, you must provide appropriate information as well as products and services consumers can take advantage of through social media before they even know they have need of them.

5. You must be accurate

All types of people use social media websites: doctors, mothers, teachers, specialists of all kinds. So if a piece of information is wrong, oftentimes there is someone who will spot that needle in a haystack and bring it your attention, which in effect brings it to the attention of everyone who visits your page. You don’t want to lose credibility in the eyes of your followers by forgetting to proof-read or check your facts before you hit “post” or “share.”

Do your homework. Make sure that what you’re posting is correct and truthful. If it isn’t, you can always correct it, of course. But that doesn’t always mean your new post will reach as many people as the untruth did the first time it spread.

Effective social media marketing is an art. But it’s not one that should be lost on you. To the business-savvy, these 5 hard truths should be a no-brainer. Most often, the hardest part is between the conception of the truth and the carrying it out.

We’re always here to help. If you’re unsure how to translate thought into action, contact us.

If you enjoyed this post, you may also want to check out these others:

5 Reasons Why Smart People Never Bring Smartphones Into Meetings
Does Your Business Really Need A Website?
5 Tools for Blogging on the Go
Business Card Etiquette for Young Professionals
4 Tips for Entrepreneurs Looking to Grow Business
3 Ways to use LinkedIn Groups to Grow Your Professional Network
Greeting Cards: Are They a Thing of The Past?
How To Amp Up Your Visibility With Facebook

This article is published by The Sherwood Group, Creative Agency:
The Sherwood group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Santa Clarita, California, a planned community just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

 

You are trying to make a great impression at your company. You work hard and are a valued member of your team. So, why haven’t you landed that promotion yet? The answer could be singing from your pocket.

 

Why smart people never bring smartphones into meetings

Here are five reason why smart people never bring smartphones into meetings:

Interruptions

There you are in the middle of an important power point presentation full of vital clues that will destroy the roadblock in your current project. Just as the key to the solution comes up the room is taken over by a tinny rendition of today’t top pop song. Not only does it drown out the answer, it severs your connection to the path leading up to the solution. Instead of leaving the meeting confident in your ability to tackle your project, you will now only remember that one of your teammates killed your idea before it could even fully form just by leaving their cell phone on. Interruptions like these undermine team building and hamper productivity. By leaving your phone in your desk, you remove all chance of your phone interfering with your next meetings message.

Focus Completely on the Meeting

It’s tempting to check your e-mail one last time, or text a quick message while everyone is getting settled. Then maybe add a quick reply or update your calendar with new information. It will only take a minute after all. If the meeting is slow, you might even tap out a fast response while your presenter’s back is turned. Meanwhile, those around you can tell that your mind is elsewhere. Your lack of attention creates an impression that you are not taking the meeting seriously. By leaving your smartphone out of the meeting room, you will be better able to focus on the meeting at hand. Giving all of your attention to those around you lets them know that you see them as important. This creates a stronger team. You are also much more likely to catch all of the points presented during the meeting if you are not distracted by unrelated material from last minute e-mail.

Shows Proper Preparation

You may be used to relying on your smartphone for on the spot research or accessing files for a quick response to questions. While this may be handy, it also may be destroying the image of being well prepared that you want to project. If you must constantly check your phone to find the answers you need, it is a good sign that you are not ready for the questions. Interacting with the group while maintaining eye contact shows that you know your material.

Confidence Smartphones

have become a habit of comfort. While they are an incredibly useful tool, there is also a soothing affect that comes from knowing your phone is securely nestled in your pocket.  Knowing that you are not dependent on a handheld device in order to give your best to the information at hand can make you feel more confident. Confidence in yourself attracts confidence from others which can lead to very positive work relationships.

Better Brain Storming

Using your favorite search engine as an idea generator might be a quick solution to the brainstorming problem, but all you will get is other people’s ideas. By removing the option to use your smartphone and forcing yourself to come up with your own ideas, you are much more likely to find novel solutions to the specific problems your company may be facing.

For more ideas on how to get the most out of your company’s meetings, contact us.

If you enjoyed this post, you may also want to check out these others:

Does Your Business Really Need A Website?
5 Tools for Blogging on the Go
Business Card Etiquette for Young Professionals
4 Tips for Entrepreneurs Looking to Grow Business
3 Ways to use LinkedIn Groups to Grow Your Professional Network
Greeting Cards: Are They a Thing of The Past?
How To Amp Up Your Visibility With Facebook

This article is published by The Sherwood Group, Creative Agency:
The Sherwood group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our goal is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Santa Clarita, California, a planned community just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

 

You’ve probably been told that having a website is essential to growing your business. Does your business really need a website, or is it still possible for your company to flourish without one?

 

The Sherwood Group, Graphic Design and Website Design

The answer to that question depends on a number of factors. Here are some things you should think about in order to help you decide.

Reasons You Should Have a Website

Even though your business may be relatively small, there are still plenty of good reasons to consider having a website, a few of these are:

  • By and large, the Internet has replaced phone books as the primary resource for business information.
  • If prospects and customers can’t find you on the Internet, they won’t likely know your company exists.
  • Your competitors most likely have websites. If you don’t, consumers will be contacting them instead of you.
  • Reviewing your website is something most consumers will do before choosing between you and your competition.
  • The Internet is often the first place people turn to when looking for contact information.
  • Having a website ensures consumers are able to find your company quickly and easily.
  • The Internet is always awake, making your business visible 24 hours a day, seven days a week.

Reasons Why You Might Decide NOT to Have a Website

While the above points are clearly positive benefits, you may NOT need a website if:

  • You already have more business than you can handle. (Should business activity inevitably drop off, however, a website is a good way to help prevent a business slow-down.)
  • Your website is shoddy or unprofessional. It’s obviously better not to have a website than to have a shoddy one that doesn’t appropriately represent your company in the marketplace.
  • Your page is messy, has broken links, or poorly written content. If this is the case, people will question the quality of work you perform, and are more likely to take their business elsewhere anyway.

Should you decide that you need a website for your business, we would be happy to help you create one that not only will reflect your brand and help draw new customers in, but will also resize automatically to fit smartphones and tablet devices. To find out more about our website starter package, please contact us for an estimate.

If you enjoyed this post, you may also want to check out these others:

5 Tools for Blogging on the Go
Business Card Etiquette for Young Professionals
4 Tips for Entrepreneurs Looking to Grow Business
3 Ways to use LinkedIn Groups to Grow Your Professional Network
Greeting Cards: Are They a Thing of The Past?
How To Amp Up Your Visibility With Facebook

This article is published by The Sherwood Group, Creative Agency:
The Sherwood group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our goal is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Santa Clarita, California, a planned community just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

 

Download Our Free Report:
“Four Tips for Effective Website Design”

 

Download our free report:Download our free report: "The Four Most Important Elements of Website Design." Written by the CEO of The Sherwood Group, Will Sherwood.

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Whether you’re thinking of having your website designed or are in the process of reviewing design firms, our free report, “Four Tips for Effective Website Design” will help you avoid some of the many pitfalls in website design.

 

Four Tips for Effective Website Design

Santa Clarita Website Designers – The Sherwood Group

Award winning design firm, The Sherwood Group, proudly offers national and local clients in the Santa Clarita Valley website design services. Our art department at The Sherwood Group has a keen eye for design aesthetics and the key elements your website should include to maximize exposure and traffic to your business, while making the user’s experience on your website a pleasurable one. The Sherwood Group has over 30 years in business and is a top rated design firm that has worked with major brands, such as: The Disney Channel, Lockheed Federal Credit Union, NBC and more.

Website Design Tips

Santa Clarita Website Design firm, The Sherwood Group provides insights and expertise on four key elements that should be considered in any website design.

Website Design Tip #1: Your Website Should Be Clean & Clutter Free

Website Design Santa Clarita - The Sherwood Group

Aesthetic Website Design

It’s very easy these days to overload your website with images and text to the point where visitor’s brains stop processing information when confronted with too many options. To keep visitors on your site, you want to make sure pages are not visually cluttered so that your visitor’s eyes are drawn away from the most important part of the page. Another tip for streamlining your website’s pages and posts are to keep the page content concise, short, and to the point. On most Web sites, a single paragraph should be no more than five to six lines.

Website Design Tip #2 – Clearly Communicate Your Message or Offer To The Consumer

Website Design Companies in Santa Clarita CA

Intuitive Website Design

Make sure the most important information is on your homepage with the secondary information only a click away. That means don’t bury information three or four clicks from your homepage. If it has to be that far from the homepage, it isn’t important. Eliminate it.

Website Design Tip #3 – Your Website Design Should Balance: Aesthetics, Useability & Function

Santa Clarita Website Design Companies

Website Design Useability

Here’s a simple checklist to assure that you’re on track with Website Design Tip #3:

  1. Major headings should be clear & descriptive
  2. Critical content is seen without scrolling down the page
  3. Styles & colors are consistent throughout your website design
  4. Emphasis (bold, etc.) is used sparingly
  5. Ads & pop-ups are unobtrusive
  6. Main copy is concise & self-explanatory
  7. All links are intuitive and function properly

Website Design Tip #4: Offer Your Consumers A Great User Experience on Any Device by Using A Responsive Website Design

Santa Clarita Website Design Company

Responsive Website Design

Today, over 46% of Internet searches are completed on smart phones and tablets. Responsive website design іs undoubtedly the future оf mobile and іs оf immense benefit tо bоth you аnd the user. Mobile users usuаllу dо nоt hаvе the time tо leisurely browse уоur entire website. Тhеу аrе visiting уоur site fоr а purpose – tо gеt specific іnfоrmаtіоn, such аs уоur address, phone number оr additional іnfоrmаtіоn rеgаrdіng а product оr service that уоu hаvе tо offer. Gіvіng them the exact іnfоrmаtіоn wіthіn the lеаst роssіblе time іs the trick to converting them іntо loyal customers.

Download our free report: “Four Effective Website Design Tips”

 

This article is published by The Sherwood Group, Creative Agency:
The Sherwood group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our goal is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Santa Clarita, CA.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

Times have changed, and so have the taboos for women in business.  At one point, women were expected to act tough and wear power suits, and any mention of femininity was taboo.  Today, however, things are quite different.

 

Taboos for women in business, The Sherwood Group, Graphic Design and Website Design

People realize that women don’t have to start acting like men to be successful at what they do.  Plus, it’s good to make time for our families because this is eventually going to be a big source of our happiness.  So it’s no longer taboo to leave work early because you have to take your kids to the game.  Still, there are certain behaviors that are best avoided:

Overly revealing attire.

It’s fine to dress the way you want when you’re going out with friends or family.  But it’s probably best to maintain a level of professionalism when you dress for work.  Dressing in a very revealing manner might mean that you don’t get taken very seriously in the business world.  People might assume, often mistakenly, that your aim is to snag a man rather than succeed at what you do.  Of course, there’s no point in rushing to the other extreme either and dressing like a nun.  Try to take inspiration from women who have made a name for themselves as fashion icons, such as Audrey Hepburn, Princess Diana and Jackie O.  When you’re with friends or with your significant other, you can let your inner Marilyn Monroe or Madonna emerge!

Badmouthing women who are your competitors.

You could generally say that this is a taboo for men as well as women.  You shouldn’t badmouth your competitors.  Instead, try to be better than them.  For women, though, it’s possible to come across as “catty” or jealous when you criticize other women in your workplace or in your field of work.  This cattiness is probably what results in the popularity of shows like “America’s Next Top Model.”  However, you’ll note that the models who keep to themselves and don’t get involved in criticizing others are often the ones who win the contest.

Favoring one sex over the other in the workplace.

You need to be fair with your workers, whether they are men or women.  If you seem to work better with men, the women will notice it and hold it against  you.  If you seem to work better with women, the men won’t have as much reason to work with you.  So make sure that you don’t appear to favor one sex over the other.  Try to be fair and evaluate your workers  on the basis of the work they do.  When giving out promotions and even when you sit down to get ideas from your workers, maintain a neutral attitude.

Contact us to learn more about the dos and don’ts for women in the workplace.

If you enjoyed this post, you may also want to check out these others:

Business Card Etiquette for Young Professionals
4 Tips for Entrepreneurs Looking to Grow Business
3 Ways to use LinkedIn Groups to Grow Your Professional Network
Greeting Cards: Are They a Thing of The Past?
How To Amp Up Your Visibility With Facebook

This article is published by The Sherwood Group, Creative Agency:
The Sherwood group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our goal is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Santa Clarita, California, a planned community just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

Your business website is an extension of your sales team. It should capture leads, convert traffic and provide the information that the user is looking for. Here are the first 9 website mistakes you may be making and what you need to do to fix them:

 

Click here to view 15 Website Mistakes You Should Avoid (Part 2)

No Mobile Responsive Design: Website Mistake #1

Website Design Mistakes to Avoid

If your site does not already adjust to any device that the user may visit your site on, then you are missing an opportunity to provide a great user experience! Mobile websites are ideal because they give the web master control over where each element on the page is placed and structured when presented to the user. The problem with mobile websites are that the business would need to assign a page style or page layout for each device that is out there. With so many possibilities of screen sizes on mobile devices, tablets and smart phones, unless you have an expert programmer on staff, mobile websites can become a headache to create and manage.

A wonderful alternative to mobile website designs are responsive website designs. Responsive websites will automatically adjust to the screen size on the device that the user is on when they visit your site. If your website is not already responsive you may be losing leads everyday.

Site Title & Sub Title: Website Mistake #2

Website Design Tips

If your website was built on WordPress then you can review and adjust your site title to include your best set of keywords. To do this log into your WP Dashboard and under the “Appearance” drop down menu select “Customize.” There is a limit to the characters that you will want to use. According to SEO Moz, if your character count on your site title remains under 55, then your site title will likely display w/o any unexpected edits. Search Engine bots cannot see what the site does, so they depend heavily on the words used throughout the website and copy, that starts with your website title… It’s the first thing the bots read!

Since your business really wants to get found by people that are searching on Google, Yahoo and Bing, it is wise to review what your site title is and if it needs to be adjusted. Just a hint… Welcome to my WordPress site or Just another WordPress site is not a good website title for your business, neither is your business name.

Think in terms of your best selling products and services.

Page Title Tags: Website Mistake #3

Your Page Title tells the search engines what the page or post is all about.

Much like the site title, your page or post title should include the keywords that you are optimizing the page for. Don’t shoot yourself in the foot! Be sure and try to keep it under 55 characters and do your keyword research. For local geo targeted businesses, each page title should include the city name that they are optimizing for in the keyword phrase that you choose. To see what your page title or site title is, simply open that page in a new window or tab and hover the mouse over the tab.

Your Site Has A Slider on the Home Page: Website Mistake #4

Web Design Sliders Are Bad for Conversion.

Everyone in the world loves to look at a very beautiful and dynamic website designs. Sliders came into the web design world to make that possible. But, after several years of testing, research has shown that sliders actually hurt the second level CTR (click through rate) from the home page on virtually any website in just about any niche.

Many websites have wonderful looking sliders on the home page, most often these are just images, without a call-to-action. Sliders may look great but they may be doing your website a disservice. They can also slow down the loading speed of your website, something that’s kind of critical for mobile users when visiting your site. Of course, if you’re not concerned about visitors on their smart phones, then this is a non-issue.

Your Page Url’s Are Not Keyword Rich: Website Mistake #5

WordPress Website Design Tips

 

Each website page or post is given a url extension or what is described in WordPress as a “Permalink.” Your site url’s should include your keywords or keyword phrases. If you are using WordPress, your page or post titles will automatically become your permalink. For those that are not familiar with what a permalink is, the permalink will be the text found after the .com/your-perma-link-here. If you have a site created by a programmer or you have build your site using HTML via software like Adobe Dreamweaver, you will need to plan what these permalinks will become by naming the files properly before you upload them into the server.

Web Design Tip: Remove the slug words from the permalink using WordPress with the SEO Yoast Plugin

Slug words are connector words that have no weight or bearing with the search engines. Words like:

  • is
  • of
  • you
  • can
  • a
  • and
  • isn’t
  • I
  • make
  • want

Web Page Headings – Website Mistake #6

Website Design Tips - How To Use Heading Tags Properly

Web Design Tips – Headings

Web page headings or header tags (h1 – h6) help the search engines determine how relevant the content on your page is when ranking for the desired keyword phrase. This is one of the many things that so many websites overlook. Too often web masters use the heading tags to break up the article in sections, so that it is easy to read and in a format the user can digest. Somehow it seems many overlook the fact that they did not use their keyword terms throughout the heading tags.

When using WordPress your heading tags can be set by highlighting the text and selecting one of the attributes from the drop down menu in the back end “kitchen sink” menu. If you are coding your website using HTML then your heading tags can be set by surrounding the text that you want to use as a heading with these simple lines of code:

<h1>Your Heading Placement</h1>

Your H1 or Heading 1 carries the most weight on the page. As you work your way down the page you may continue to use the remaining heading tags h2, h3, h4, h5, and h6. Your Heading 6 tag carries the least amount of weight in the bunch.

Your Site Is Not Optimized for Speed: Website Mistake #7

Image sizes and the load-bearing from the content sourced on your site will heavily affect the website load time and site speed. Each image can be optimized for the web using Photoshop’s “Save for Web & Devices” feature. This function is found under the “file” tab when you have an image opened inside Adobe Photoshop.

Your website images need to be properly named

Your Site Images Are Not Optimized Properly: Website Mistake #8

Here is a big issue that I see quite often…

If you are like most businesses then you probably buy stock images from sites like: iStock, ThinkStock, Getty Images, DepositPhotos, Dreamstime, etc.

There is nothing wrong with buying photographs from these websites.

The two problems that I see most often are:

  • You did not optimize the image file name with your keywords
  • You left the meta data that the photo seller used in the image

The meta data or meta description used inside your photographs was put there by the stock image seller, so that the image will be found when searching for the type of picture on the stock photo sites.

We have all at one time or another went over to a photo bank and purchased an image. When we began searching for the image, like: business person smiling or family at the beach, the reason that those sites know which images have the content that we are looking for is because the person selling the images has loaded the photo’s meta description with terms that best describe the image.

Website Design Tips for Image Optimization

By not changing those meta descriptions in the photo meta data before you publish them on your own website, essentially you are shooting your site down in the rankings. Google, Yahoo & Bing robots will read the meta data that was written to optimize the image to get found on the stock sites and assume that these are the types of keywords that the post or page publishing the image was actually about.

Not ideal if you are an attorney and your file name of the image on your home page reads: iStock_0918263. Also not ideal if the image meta data keywords, author title and description read, smiling family, happy life, beach photography, etc.

Always be sure to take the time to replace the meta data of an image before loading it onto your site and rename the file with your keywords.

You Don’t Use SEO Yoast: Website Mistake #9

WordPress Web design Tips

Big sites or small personal sites should always be using SEO Yoast as the SEO plugin for their site. If you are not using SEO Yoast because you either didn’t know about it or do not have a WordPress website, then your site is at a huge disadvantage to your business and you should consider hiring a web design company like The Sherwood Group to redesign your website with a Custom WordPress website.

SEO Yoast Plugin allows you to suggest to the search engines what you would like your link title and your meta description to be when it is indexed by Google, Yahoo & Bing.

Contact us for more information to help you grow your business.

Click here to view 15 Website Mistakes You Should Avoid (Part 2)

If you enjoyed this post, you may also want to check out these others:

Four Clients You Should Fire Immediately
How To Claim Your Google Local Business Listing
Tips for Working at Home (Part II)
Are You Charging Enough for Your Services?
How to Make Social Media Marketing Work for Your Business
Is There Still Gold in Cold Calling?
4 Tips for Entrepreneurs Looking to Grow Their Business
3 Ways to use LinkedIn Groups to Grow Your Professional Network

This article is published by The Sherwood Group, Creative Agency:
The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Santa Clarita, California, just outside Los Angeles, California.

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest | Instagram

Please comment. We’d like to know if you found this article informative or helpful?

 

Despite changes in technology, a tried-and-true method of getting new contacts involves the exchanging of business cards. This doesn’t mean haphazardly passing out your card to anyone you encounter, as there is a specific business card etiquette you should follow for the best results and to assure that you are remembered in the best way.

 

Business Card Etiquette179532908

  • Don’t pass out your card to everyone you meet. Not only is this a waste of your resources, but it can also be annoying, as people equate this to getting spam email. Wait until you have had a chance to meet someone and talk with him or her a bit before handing out your card.
  • You should also avoid leaving your business card in random places in the hopes that someone will find it and take advantage of your services. Doing so can reduce your credibility considerably.
  • If someone asks for your card, give it freely, even if you have not yet had a chance to meet that person. When you do, it can also be a good idea to get his or her contact information in return, so you will have a way of following up.
  • Write a personal note on the back to remind the recipient how you met or what you talked about. This will make that person feel special, and also makes it more likely your business card will be kept rather than tossed out.
  • When asking for another person’s card, make sure you actually plan to use it for a legitimate purpose. Do not ask for cards just to make others feel better about themselves, and do not promise to contact someone if you have no intentions of doing so.

If you follow these easy tips, you’ll be better able to build leads and nurture relationships through the use of business cards. For more information, contact The Sherwood Group.

Over the years we’ve seen thousands of business cards. Given this experience, our friends at AllBCards.com decided to write The Complete Guide to Business Cards: a step by step guide to business card content, design, printing and distribution (102 pages). If you are a small business owner or an independent professional who exchanges business cards on a daily basis, then you might like to check out this guide.

The Complete Guide to Business Cards

If you enjoyed this post, you may also want to check out these others:

4 Tips for Entrepreneurs Looking to Grow Business
3 Ways to use LinkedIn Groups to Grow Your Professional Network
Greeting Cards: Are They a Thing of The Past?
How To Amp Up Your Visibility With Facebook
10 Surprising Social Media Statistics [Infographic]
15 Statistics That Prove You Need Mobile Email Optimization

This article is published by The Sherwood Group, Creative Agency:
The Sherwood group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our goal is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Santa Clarita, California, a planned community just outside Los Angeles, California.

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