Blog Archive

If you’d like to strengthen your brand and make it instantly recognizable so that it helps you generate more business, consider the following 3 tips:

 

Company-Branding

We’re all familiar with certain brand names in our day-to-day lives. We all drink “Coke” or “Pepsi” rather than just “cola” or “soda.” We buy our clothes from the Gap or Express. Even when it comes to over-the-counter medication, we think in terms of “Advil” or “Motrin” rather than Ibuprofen.

At some point, it’s possible for a product to become so popular that people start using the brand name to refer to the product (such as “Kleenex” or “Xerox”), rather than the class of things the product actually falls under (facial tissue or photocopy). Here are some tips to help you do that:

A Catchy Name.

“Coke” was actually named after the drug that was being added to the product. Yes, Coke actually contained cocaine until 1903, when it was removed. Now, “Coke” just has a catchy sound, although probably not as much as “Gap” or “Express.” A catchy name is not a necessity for branding but it definitely helps. If Coco Chanel had been named Jean-Marie LeGrand instead, would the “Chanel” brand have the same degree of resonance today?

Conveying Passion.

Branding is about taking what you feel passionate about and being unafraid to show it to people. Sometimes, people feel a little self-conscious about showing passion for certain things. If the thing that you’re passionate about has nothing glamorous about it, you may think you don’t need to be passionate about it. But there are many everyday things that sell as well as they do because of the passion with which they are conveyed. Consider cornflakes or other cereals like Lucky Charms or Fruit Loops. These are just regular things that people use everyday but advertisements for these cereals still convey passion, when you see kids (or grown ups) being excited about eating their breakfast every morning.

Being Patient.

You can’t create a brand name overnight. Certain things do take off very quickly, if the idea behind them really appeals to people. But there’s no need to be upset if you don’t manage to do this right away. As Malcolm Gladwell points out in his book, Outliers, there’s a 10,000 hour rule i.e., people who spend 10,000 hours or more practicing their craft usually become great at it. Similarly, the more time you spend creating and developing your brand , the more likely it is that your efforts will bear fruit.

By focusing on these tips, you can help ensure that your branding takes your company in the direction you want. (Feel free to contact me to learn more about branding for your business.)

If you enjoyed this article, you may also want to check out these others:

4 Mobile Marketing Mistakes To Avoid
4 Common Social Media Mistakes and How To Avoid Them
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

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Mobile marketing is a new frontier for many businesses. Some have utilized this form of marketing very well, while others have merely been stumbling along. Here are the top four mistakes businesses make in mobile marketing:

 

Mobile marketing graphic

1) Not optimizing your website for smartphones & tablets:

Or also known as not making your website “responsive.” I have seen this happen even to the best of them, i.e., mobile app companies. I try to pull up a website on my phone and the writing shows up teeny-tiny on my screen and I have to continue to zoom in because the website is made for desktop use only. This mistake should hopefully phase out over the next year or so as companies become more knowledgable in responsive design. (Heck, maybe some of the services popping up will help make responsive design the norm.)

2) Not targeting ads to your audience:

With any form of marketing comes advertising. Remember the days when banner ads were the hottest way to display ads? Nowadays, people can buy ads on Google, create affiliate programs with other power partners, and even create targeted ads to find the company’s audience. The act of creating targeted ads seems to fly over some businesses, as they think that their product is for “EVERYONE!” No. No one product is for everyone. This mistake is based more on ill preparation by the business for defining their audience.

3) Don’t tell me, you’re still using pop-up ads?

Hmmm. Thought we had gotten rid of these last decade! Some businesses still think this method of advertising serves audiences well, but it really does not. A famous example of this is Forbes Magazine, which makes any user encounter a pop-up ad before continuing on to an article. For me, this is unnecessary and annoys me as a user and I feel less likely to read the article or stay on their website.

4) Spamming people to buy your product:

No matter how much the Internet evolves there will always be spam. These days spam takes the form of overly eager tweets sent out constantly on a company feed. Some more “advanced” users will seek out influencers in their audience and spam them with info to “buy our product!” Wake up, people! It is a new era. And businesses would benefit much more if they used social media to build and establish relationships with their target customers rather than constantly pinging out “Buy! Buy! Buy!”

By avoiding these mistakes, you can help ensure that your mobile marketing is a productive part of your marketing strategy. (Feel free to contact me to learn more about using mobile marketing for your business.)

If you enjoyed this article, you may also want to check out these others:

4 Common Social Media Mistakes and How To Avoid Them
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

Social media mistakes. We all make them. And though we can learn from them and move on, even better, we can learn from others’ mistakes and avoid making them altogether. And on social media, where a mistake can hurt your efforts to improve customer retention, customer engagement, and your online business, this is especially true.

 

Learn from these four common social media mistakes so you can avoid making your own:

 

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Leaving an account inactive and not posting often:

When a consumer searches for your business or a business in your area and comes across an inactive account, certain assumptions will be made. Either the consumer will assume you are no longer in business, that you don’t care enough about your customers to keep up-to-date information, or that you don’t understand social media. Youdon’t want any of these, so post and update your profile regularly.

Failing to use analytics:

How can you know if a social media campaign is effective if you don’t have proper measurement tools in place It seems like common sense, but so many marketers and brands make the mistake of launching social media campaigns for the sake of launching a campaign. If you have proper measurement and analytics tools in place, you can accurately gauge which tactics are working and which you should drop. Taking time to read measurements might seem like it’s slowing you down, but it will save you tons of time and money in the future on potentially wasteful endeavors.

Being a chatterbox:

Social media is filled with chatterboxes who have plenty to say, but who never seem to listen to anyone. Don’t let your brand be one of those chatterboxes. The word “social” is built right into the phrase, so it should be nos surprise that you must devote energy to both aspect of social interaction. Take the time to listen to what followers and clients are telling you on social media. Especially make sure that you respond to any direct messages or tweets.

Learning the mechanics of each platform:

We can all conjure memories of people and brands making embarrassing mistakes because they didn’t understand a social platform. If the person handling your social media doesn’t understand which messages are private and which are public, you could run into big problems down the line. There have been recent examples of employees who mistook brand accounts for their own and posted inappropriate messages. Mistakes like this are sometimes unavoidable, but understanding all the mechanics will help avoid most of them.

Feel free to contact me to learn more about using Social Media for your business.

If you enjoyed this article, you may also want to check out these others:

4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?


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