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Today, companies have many more outlets to reach potential customers. Television, radio, newspapers, magazines, social media, blogs, websites, and mobile devices are some of the many ways companies use. Email marketing is nothing new, but when done correctly, your business can skyrocket.

 

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Your goal for mounting a successful email marketing is to build on your existing customers’ trust. Here are 2 ways to accomplish that:

  1. Don’t send them sales oriented emails all the time. Instead send them helpful information and advice. Promotion should be carried on in small doses, with a maximum of 10% sales orientation and 90% helpful information. The last thing you want them to do is unsubscribe.
  2. Speaking of unsubscribing, please remember to give them that option. Refusing to add an easy-to-find “unsubscribe” link makes the customer feel trapped. And, your email may be blocked because of it.

The main ingredient is the email list.

There are ways to gather email addresses to create your email list, but you must get permission from them to include their email on your list. Their permission comes from enticing them with a samples, free coupons, discounts, training modules and eBooks. You can casually place this information in a box asking for their name and email address. You should also place a privacy policy link underneath the box with the signup button. That’s all you need.

Place your “Subscribe” information on your blog, social media, website, business card, landing page, confirmation/thank you page or as a QR code. Once they sign up. the information is part of the list.

The next step is design.

  • Keep the design simple and elegant.
  • Keep it looking presentable, even on mobile devices.
  • Fonts should be easy to read
  • The message should be easy to understand.
  • Quality images make email designs stand out, but make sure they’re small-ish so they don’t take too long to load.
  • Your color scheme should go with your fonts and images.
  • It’s a good idea to use your existing company colors in the email.
  • Finally, make each email personal, since one subscription template won’t fit every customer.

The last one is time commitment.

How often will you email your customers? It should be a maximum of once each week, though once every two weeks or once a month is even better since you won’t be flooding their inbox.

  • Be sure to leave enough time between emails for them to let your information soak in before the next one arrives.
  • Be sure to allow them time to respond if your email requires a response.
  • Keep up this pattern and loyal customers will come to expect this. Don’t overdo it. Sending emails too frequently will drive people away.

Effective and inexpensive, email marketing is the easiest and fastest way to send information to current customers and develop new ones. Feel free to contact us for more information.

If you enjoyed this article, you may also want to check out these others:

Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Why Should You Care About Starting A Blog?
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

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Thought leaders are all around us in today’s society, but it’s sometimes hard to separate the posers from the real pros. If you’d like to become a thought leader in your industry, here are 3 tips to help you establish yourself as a person others look to for ideas and guidance:

 

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1) Research current industry trends and hot topics

If you are already familiar with your industry, it’s still great to brush up on current events to stay in-the-know about upcoming trends, hot topics, best practices, and so on. There is always room for you to learn new information that will help you formulate new thoughts and ideas for your next networking or speaking event.

2) Be proactive in seeking out speaker or writing opportunities

Establishing yourself as a thought leader doesn’t happen by chance. You must actively promote yourself through speaking events, blog posts and through online media and discussions.

  • If you currently do not have a blog, start one now.
  • Use the research you’ve done (from #1) for blog post topics that can help you expand on your opinions and thoughts.
  • If you are new to the idea of speaking in front of others, start small.
  • Check out small business events you can attend around your local community where you can practice your public speaking skills.
  • If you have children, volunteer to speak at a school event.
  • Contact local Rotary, Lions, and other service clubs for speaking opportunities.

The opportunities are out there if you look for them!

3) Promote yourself (but don’t overuse the title “Thought Leader”)

I once overheard how one attendee at a conference determines which speaker is an actual expert or just a ‘phony.’ “REAL experts don’t give themselves that ‘expert’ title!” The same should go for thought leaders:

  • Be confident in your thought leadership, but don’t abuse the term. Some may find the overuse of your “Thought Leader” title as an act of desperation (or perhaps covering up an insecurity).
  • DO more rather than SAY more: show your peers, loved ones, and the public that you are indeed a thought leader just by what you do via blog posts, speaking events, and other opportunities. Then you will establish yourself as a thought leader more effortlessly (and you’ll earn the title righteously).

By following these 3 tips, you can get on, and stay on the right track to establishing yourself as a thought leader.

Contact us for more ideas about thought leadership.

If you enjoyed this article, you may also want to check out these others:

Why Should You Care About Starting A Blog?
3 Tips For Successfully Marketing Your Business at Trade Shows
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

“Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

Trade shows are relationship builders, and according to Inc.com, companies that can see trade shows as an investment have the best chance at successfully building relationships on the floor. If you have any chance at fostering relationships during a trade show, invest in the aesthetics and atmosphere of your booth. Prepare for your next expo and keep in mind the following tips on display design, location and etiquette.

 

Tradeshow display image

 

Booth Design & Color

The aesthetics of your booth shouldn’t just be attractive, they should convey a message and reflect your company’s image. You have between four and six seconds to make an impression, and it starts with your graphics. Use banner stands and trade show displays as the focal points of your booth to draw in attendees. Your company logo will most likely inspire your color scheme. Netmeg Exhibit also suggests the following colors to communicate a message:

  • Metallics, such as gold and platinum, to express exclusivity and luxury
  • Red to evoke emotion
  • Blue and green for calming effects
  • White to suggest honesty and high standards
  • Black to express power and authority
  • Yellow to arouse attention

Prime Real Estate

Expos aren’t high school, but, yes, you still want to be popular. Your popularity will garner foot traffic and prospective leads at any of the trade shows you attend. However, not only do you need to attract traffic, you need to retain it. The goal is to turn that traffic and those prospective leads into customers and brand loyalists. The most desirable (and effective) areas are aisles to the right, ends of rows, corners that pull in traffic from intersecting aisles, and major routes adjacent to seminar rooms. Try to avoid congested areas too close to the entrance and exit where people are just arriving or ready to leave. Your booth can easily get overlooked and meaningful conversations will be challenging to initiate. Also, be aware of positions too close to major competitors who may sidetrack your visitors, as SmartTradeshows.com recommends.

Expo Etiquette

Think of your booth as your home. As the host, warmly welcome the expo attendees to be guests. Make them feel at home with proper trade show booth etiquette. Complement your winning display and stunning signage design with positive energies that draw people in. Your staff’s conduct and appearance all affect the level of engagement of your attendees. Appropriate dress, body language, facial expressions, and of course, the sales pitch, will help convert a lead into a buyer. Prior to the trade show, ensure your staff is trained with excellent customer service and communication skills, as well as a clear understanding of your brand and objectives.

SmartTradeshows.com also offers the following etiquette pointers:

  • Rehearse the sales script to deliver a refined message
  • Use the selling space efficiently
  • Free the booth of clutter and other distractions
  • Be enthusiastic, confident and focused
  • Build rapport by actively speaking and listening
  • Offer free product samples and giveaways that can help you hook a lead

With an engaging booth display and staff in a prime location, your trade show presence has the foundation for success. Now, showcasing your superior-quality retail products and services should be effortless.

If you enjoyed this article, you may also want to check out these others:

Why Should You Care About Starting A Blog?
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

According to the American Marketing Association Dictionary: Business branding “is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.

 

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So, why should you care about business branding?

Just as certain universal symbols elicit quick recognition of an instruction or message, branding brings instant recognition of a particular product or company. Consider the yellow signs we all see from time to time with a stick figure walking. As you know, this means “pedestrian crossing.” And everyone knows that a red circle with a diagonal red line drawn through it means “no”. Just as there are internationally recognized symbols, there are internationally recognized brands. No matter where you are in the world you will instantly recognize the Coca-Cola logo and the brand it represents.

In the business and advertising world, recognition can mean the difference between a sale or a missed opportunity and branding is at the top of the list of importance. Consider the following:

  1. Branding and recognition are no longer optional, they are mandatory for recognition in today’s business world.
  2. Branding is essentially giving your company or business a unique identity that sets it apart from other businesses in your field.
  3. Just like fingerprints, a company brand says that your business is one of a kind.
  4. There are several key advantages to establishing a brand for your company:
  5. Sets you apart from other similar businesses
  6. Instantly identifies your company and the unique approach(es) you have in your field
  7. Elevates your company in the minds of consumers
  8. Gives your company easy recognition among a group of other companies
  9. Gives your company “ownership” of a segment of your service market
  10. Aligns your company to receive preferential treatment from advertisers
  11. Increases sales through name recognition
  12. Creates opportunities to network and grow your company

As you might guess, creating a memorable brand is critical to helping you establish your company, product, or service. The strong points of your business should be the foundation upon which your brand is built, and the unique service(s) or business approach that you provide should become the core of your company brand:

  1. Setting your company apart from the field can help place your business uppermost in consumers’ minds when they seek the service(s) or good(s) that your company provides.
  2. Branding is essential for business growth in the 21st century. Without it your company is just another among many.
  3. Since this is the computer age, establishing a website with an easily remembered site name is a must. Securing an appropriate URL is the key to marking your territory in your particular market.

Contact us for help building your business branding.

If you enjoyed this article, you may also want to check out these others:

3 Reasons to Complete (or Update) Your LinkedIn Profile NOW!
How To Amp Up Your Visibility With Facebook
A Picture’s Worth a Thousand Sales: Using Pinterest for Business
Why Should You Care About Starting A Blog?
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?


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