Blog Archive

This largest of the social networks still provides great opportunities for the business community. Here are 3 frequently overlooked ways to use Facebook for business.

 

Facebook-for-business

Facebook pages are one of the better ways to capitalize on this social network. They are free to create and can help you attract new customers and attention that you did not have before. Unfortunately, many folks stop once their business page is up and running. It’s important to post interesting and informative content on your page regularly, and to avoid too much sales oriented content.

Media Releases

If there is something coming up that needs to be released to the media, why not release it via Facebook as well? This is another way to get the word out to people and let them know what is going on in your day to day operations. There are more than a few people who might like to know about things like this. Just be careful to make sure that you don’t release something that you did not intend to because once it is on Facebook it is there forever. Just be sure to remember the 80/20 rule. 20% sales content and 80% helpful information.

Facebook Contests

This one can be a lot of fun for the fans of your Facebook page. Running a contest of some kind allows you to keep your fans engaged. The important thing to remember is to use contests sparingly. Socialmediatoday.com puts it this way,

One issue that you might face when running a contest is receiving entries from people that that have no interest in joining your community. It is nice to see a boost of hundreds or thousands of likes on your page, but later down the road you might see a drop in engagement or the dreaded ‘unlike’. Keep this information in mind and try not to overuse contests.

Hours of Operation

Though you may be using the virtual world to market your business, you still want people to visit you in the real world as well. This means posting what your hours of operation are so that the people visiting you on Facebook visit visit you in the real world as well. That is where you marketing can turn into dollars. Always be sure to post your hours of operation.

Contact us to learn more about how to get the most from Facebook for business.

If you enjoyed this article, you may also want to check out these others:

3 Reasons to Complete (or Update) Your LinkedIn Profile NOW!
How To Amp Up Your Visibility With Facebook
A Picture’s Worth a Thousand Sales: Using Pinterest for Business
Why Should You Care About Starting A Blog?
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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According to the Bureau of Labor Statistics, salaries for sales jobs range up to $91,830 per year. Since the majority of those job options listed do not require specialized education, they make ideal career tracks for millennials with communication and people skills.

 

handshake

If you know someone who is sales oriented and looking at their career options, please forward this article to them.

Sales is a very wide field, and these seven career options represent a good cross section of the industry. To learn more about different types of job options available and to determine whether the field is a good match for you, you can find more information at the Bureau of Labor Statistics website.

Sales Engineers

As a sales engineer, you will sell complex scientific and technological products or services to businesses. To do this, you’ll need to have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work. To earn the highest average salary on this list of $91,830 you’ll need a Bachelor’s degree.

Securities, Commodities, and Financial Services Sales Agents

As a securities, commodities or financial services sales agent, you will connect buyers and sellers in the financial markets. You will sell securities to individuals, advise companies in search of investors, and conduct trades. To qualify for the average yearly salary of $71,720 you’ll need a Bachelor’s degree and a securities license from your state.

Wholesale and Manufacturing Sales Representatives

As a wholesale and manufacturing sales representative, you will sell goods on behalf of wholesalers or manufacturers to businesses, government agencies, and other organizations. You will contact customers, explain product features, answer any questions that their customers may have, and negotiate prices. The average yearly salary is $57,870. Here’s a link to see how to become a wholesale or manufacturing sales rep.

Insurance sales

As an insurance salesperson, your job consists of making insurance sales to individuals and businesses. You may sell life insurance, home owner’s insurance, business liability insurance, renters’ insurance or other types of insurance. You can work off of insurance leads that you’ve identified or have been provided with. As a novice salesperson, you will generally work for an insurance agency where you will receive on-the-job training. Since these jobs typically are commission-based instead of fixed salary, it can take some time to earn a good wage. Once you develop the skills, you can succeed and may go on to freelance or open your own agency. While some insurance sales jobs have a high level of travel, others are mostly office positions.

Real estate sales

As a realtor, you show properties to potential buyers. You might spend time traveling to view properties, photographing properties, advertising listings, staging homes, holding open houses, taking clients to view properties and attending real estate closings. You can set your own schedule, making this an ideal position for parents or others who need flexibility. The average salary for this position is $41,990, according to the Bureau of Labor Statistics. Commissions play a large role in your earnings. If you enjoy the position, you can get a broker’s license and manage your own business. Both brokers and realtors must be licensed in state.

Advertising sales agents

As an advertising salesperson, your job consists of selling advertising space. You may sell ads for print media, television, radio or Internet. You’ll contact potential clients (by phone or email), make presentations and maintain client accounts as needed and will typically work in an office environment, although some travel may be required. These jobs are generally commissions-based and often come with pressure to meet deadlines and fill quotas for ad space.

Travel agents

Travel agents also make up a part of the sales industry, selling trips, lodging, activities and other travel-related services to individuals or businesses. While you spend most of your time in-office as a travel agent, you may get to travel a bit so you can better sell clients on a given destination or tour provider. The more you specialize in this industry — by providing a certain type of tourism (e.g. ecotourism, Latin America travel) or catering to a certain type of client (e.g. corporate clients) — the more successful your career prospects. The median wage for travel agents is $34,600, per the Bureau of Labor Statistics.

Author: Rob Reynolds is a retired insurance broker who writes about the industry to stay connected and stay busy. He can only walk the dog so often.

If you need more guidance on work-at-home productivity, feel free to contact me. You could also follow me on Twitter: @willsherwood.

If you enjoyed this article, you may also want to check out these others:

4 Ways to Create A Productive Work-At-Home Environment
Turning The Hobby You Love Into A Successful Business
10 Reasons Why Positivity Is So Essential For Work / Life Balance
Why Should You Care About Starting A Blog?
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

“Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

LinkedIn is THE online business network for leveraging business, sales and job opportunities. Here are three reasons why you should complete (or update) your LinkedIn profile right NOW.

 

Woman image for updating your LinkedIn profile

1. Google results

When potential employers or social media contacts search Google, you your LinkedIn profile will often be in the top results.

If your profile is out-of-date and/or poorly filled in, it’s not a good reflection on you. Statistics show that around 93% of Google users click the first page results. That means potential contacts/employers are viewing your profile and if it’s lackluster you could be missing out on opportunities.

2. Networking

LinkedIn is a very efficient way to maintain and manage your network.

You can reconnect/connect with alumni, find former colleagues from previous jobs, and also have a database of emails and a point of contact for your connections, meaning you never have to worry about losing contact or falling out of touch. In essence, you should keep LinkedIn maintained and updated because it keeps this social media network managed, and as we all know networking can be the key in gaining a dream job.

3. Maintaining your personal Brand

LinkedIn is a great medium for developing and maintaining a personal brand.

How? LinkedIn provides a great platform to increase your visibility and credibility among your social media contacts. Basically, fully using LinkedIn helps you present yourself in the best possible light. It generates a gripping picture of who you are in the real world.

Contact us to learn more about how to get the most from LinkedIn.

If you enjoyed this article, you may also want to check out these others:

How To Amp Up Your Visibility With Facebook
A Picture’s Worth a Thousand Sales: Using Pinterest for Business
Why Should You Care About Starting A Blog?
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

It’s true! Search Engine Optimization (SEO) started off pretty ugly. In fact, the black hat practices of early SEO zealots are the reason that SEO algorithms have been incrementally changed, so that these sorts of practices could be eliminated.

 

SEO

Do you remember the days when people would duplicate their key words over and over at the bottom of a website so they’d get listed on page 1 of the search results? Practices like this manipulation of search engine results by spammy websites certainly didn’t serve readers and often turned up incorrect results. However, if this is what you imagine when you hear the words Search Engine Optimization then you haven’t seen the real beauty and potential of well done SEO practices.

In the past, SEO specialists and gurus touted the benefits of incoming links (link sharing) from websites with a high page rank. Even if they had to buy them or leave spammy comments to accomplish those ends.

There was a time when you “knew” that the first few results on a Google search would be garbage. Getting to the top of the search engine results pages (SERPS) was the only goal of search engine optimization just a few short years ago. Marketers sometimes made a living creating terrible websites that would rank first in search results. Have you ever clicked on an ad just to get away from one of those obnoxious pages and realized, a moment too late, that the obnoxious site owner probable made money because you were annoyed? Thank goodness those ugly days are coming to a close.

Google’s Panda, Penguin and Hummingbird updates have all but destroyed the effectiveness of malicious attempts to manipulate search engine results. Because of this, SEO has come into its own as a valuable online skill.

SEO, as is currently practiced, is all about making sure that search engines know what your website is about. The Search engines are proud to lead readers to websites that:

  1. Load quickly
  2. Are linked from outside sources
  3. Meet the specified keywords requested
  4. Are shared on social networks
  5. Don’t contain malicious scripts
  6. Don’t link to sites that contain pornography or malicious scripts

Interestingly, these are the same things readers are looking for! Even though each search engine writes their own algorithms, so that what you find in a Bing, Yahoo or Google search might not be identical, as a reader what you’re generally looking for is a site that’s relevant to your search and not full of spam.

“The more spammy the better” used to be the general consensus of developers who were using black hat techniques. Thankfully those days are all but over. Modern SEO has a whole new definition.

Contact us to learn more about how modern SEO practices differ from the old days. It took a Panda, a Penguin and a Hummingbird to turn the ugly duckling that used to be SEO into the swan it is today.

If you enjoyed this article, you may also want to check out these others:

Stay Connected: Simple Steps for Managing a Remote Team
5 Ways to Use LinkedIn to Grow Your Business
How To Amp Up Your Visibility With Facebook
A Picture’s Worth a Thousand Sales: Using Pinterest for Business
Ideas for Growing Your Business When the Going Gets Tough
Why Should You Care About Starting A Blog?
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

“Out of sight; out of mind” is a philosophy that works well for old sporting goods or a pile of assorted junk living in the guestroom closet, but it’s the voice of doom whispering in your ear if you are a manager applying it to an outsourced or remote team.

 

Outsourcing

Fortunately, as more people and teams work remotely, technology has risen to the challenge of keeping the lines of communication open, so managing your far-flung team is easier than ever before. As a manager of a remote team, you have new tools and methods available that can ensure your team’s success.

Communicate More, Not Less

Managing a remote team is a communication challenge. Without those casual water cooler conversations or impromptu hallway meetings, the subtle clues about what’s going on with an employee or project are easily missed. It’s up to you to bridge the gap. Make the effort to talk to each team member at least once per day, preferably twice. You can call to chat, to help plan projects or to check on a status, but whatever the reason for your call, each employee should be reachable daily. Email and instant messaging don’t replace actual voice conversation, although they are great supplements to help employees feel connected.

BYOD

The Bring Your Own Device (BYOD) movement has been a major enabler of improved communication for remote teams. Since employees are using personal devices to access work resources, they are more likely to have the device with them during off hours. This makes communication easier if your team crosses multiple time zones.

Security

However, since employees are accessing company resources with personal devices, there is a need for substantial mobile security measures to ensure company assets and networks remain safe. Recent eWeek research shows that while 80 percent of companies agree BYOD is here to stay, only 45 percent of companies have a strong security procedure in place to protect company assets.

Some companies have turned to BlackBerry for phones employees can use for both work and personal use. BlackBerry’s new Z10 is available at major providers like T-Mobile, and comes with BlackBerry Balance, a function that sandboxes work data and personal information. You never have to worry about proprietary company information getting hacked into due to user negligence, and employees can feel secure their personal photos and texts are for their eyes only. BlackBerry also offers mobile device management tools that support iOS, Andriod and BlackBerry phones and make security operations simpler for the IT team.

VoIP (Voice over Internet Protocol)

Many companies equip remote employees with VoIP phones that allow them to be accessible at a single number, even while traveling. VoIP is also less expensive than traditional telephone services, making the cost of multiple phone calls to team members a non-issue. You can purchase standard desktop VoIP phones from your telecommunications provider, or for road warriors, you can utilize smaller, portable devices that are readily available from Amazon or other e-tailers. Users can even make VoIP calls from their PC’s built-in microphone or a simple USB microphone.

Instant Messaging

Instant messaging shouldn’t replace daily phone conversations, but it is good for simple questions or updates. Many managers find that requiring remote team members to use and be logged in to instant messaging while working improves productivity. It also is handy for quick questions or updates that wouldn’t require a long conversation or formal email.

On-site Meetings

If the budget allows, plan for quarterly on-site team meetings. The bare minimum for face-to-face group meetings is once a year. On-site meetings help keep the team connected and build camaraderie that would develop naturally if the team were centrally located.

Share the Wealth

Make sure every team member gets credit for his or her accomplishments, and ensure each gets a chance to work on high-visibility projects. If you are the only member of your group at headquarters, the rest of the organization may assume you are doing all the work. It’s incumbent on you to share the accolades and opportunities with your team if you want it to be successful.

Author: Tony Zimmerman is a digital marketing manager who spends more time with digital devices than with his dogs.

If you enjoyed this article, you may also want to check out these others:

5 Ways to Use LinkedIn to Grow Your Business
How To Amp Up Your Visibility With Facebook
A Picture’s Worth a Thousand Sales: Using Pinterest for Business
Ideas for Growing Your Business When the Going Gets Tough
Why Should You Care About Starting A Blog?
Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?


© 2013 - The Sherwood Group
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