Blog Archive

Email marketing is as strong as ever and it seems there will be no decline in 2014. While there is no way to forecast the future and see what email marketing trends of 2014 will actually be, here at least are our best guesses.

 

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Mobile

  1. By 2014, mobile internet usage will be used more than desktop internet usage.
  2. 66% of Gmail opens occur on mobile devices, with only 19% opened in a web browser.
  3. More than a third of all adults own a tablet device.

Content

From websites, banner ads, email marketing and SMS, subscribers are not going to sit back and except the regular old content they have seen in the past. Make your emails have more interactive content such as surveys or contests.

Automation

For email marketers it is crucial to keep the conversation going after someone has signed up for your emails. There are birthday offers, loyalty programs and post-purchased thank you emails that can keep you in contact with your subscribers.

Data

This is one of the most important things about email marketing. It is important to put in a lot of content and not just send a small email. Also make it personal. As the New Year approaches take a look back at your emails hits and misses. Keep track of what worked and either improve on things that didn’t or don’t go down that route again.

Google & Slideshare

These are going to be big and important in 2014. Google is the second largest social network with over 359 million monthly viewers. SlideShare is the world’s largest community for sharing presentations.

Location Based Marketing

This allows you to send multi-media to directly to someone with a mobile device.

Social Media Diversity

Social media has always been big in marketing but now companies are using social media sites like Instagram and Pinterest.

Source: https://www.fluttermail.com/upcoming-email-marketing-trends-for-2014/

If you enjoyed this article, you may also want to check out these others:

Five Marketing Questions You Need To Ask Yourself
200 of Google’s Website Ranking Factors [Infographic]
Ideas for Growing Your Business Through Instagram
Combining Blogging and Social Media into a Truly Effective Strategy
Does a Company Without Google+ Lack The Resources of a Connected Business?
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

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Career and business education has changed in recent years with many free opportunities now available. Knowing what’s out there can help you build your career and business, especially when you need to enhance your training or that of your employees.

 

free business education

There are new types of free education from companies like Khan Academy and Coursera to name a couple. Today we’ll give you an overview of how Coursera can benefit you and your business.

 

If you have never heard of Coursera, they offer free, no cost online education. What makes Coursera unique is range of classes available, from business to art, all taught by talented professors and instructors from prestigious schools, such as Stanford, Duke, and Princeton. After you or your employees finish a course, Coursera issues a certificate of completion.

Most of us can benefit from some continuing career and/or business education, and Coursera might be very beneficial, especially given the current financial climate. Here are several upcoming Coursera classes that will further your knowledge base while keeping your overhead down:

Foundations of Business Strategy

University of Virginia, Darden School of Business, Instructor: Michael J. Lenox, Six Week Session, Begins January 13, 2014

Content Strategy for Professionals

Northwestern University, Six Week Session, Begins on January 13, 2014: This professional Content Strategy is for people anywhere in an organization who have content development experience and now want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.

Introduction to Public Speaking

University of Washington, Instructor: Matt McGarrity, Ten Week Session Begins, March 31, 2014

Unethical Decision Making in Organizations

University of Lausanne, Instructors: Guido Palazzo, Ulrich Hoffrage, Seven Week Session Begins September 2014

The courses listed above are just a few classes on the Coursera website. Here’s a list of other courses that can enrich you and your employees. Once you are on the website, on the left you will see categories to choose from. I am confident there will be several more free courses that you will find interesting and will help you further your mission.

If you enjoyed this article, you may also want to check out these others:

3 Things to Know About Google Hummingbird
200 of Google’s Website Ranking Factors [Infographic]
Combining Blogging and Social Media into a Truly Effective Strategy
7 Steps for Getting on Board With Social Media
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best-of-the-best tips of each month by clicking here!

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Google’s had a busy year. The company rolled out an innovative new service, Google Helpouts, and continued to expand its presence in the fiber-optic Internet market – despite the fact that providers like Verizon have stopped their own rollout. Google+ reached 1 billion users. And the search engine released yet another update to the algorithm that finds and ranks search results.

 

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Google Hummingbird, which the company quietly released in September, is the latest iteration of Google’s search algorithm. The algorithm is complicated, secretive and well-guarded by Google. But we do know that it includes factors like the age, content and domain authority of sites.

Google Hummingbird is part of their continuing effort to provide high-quality, highly relevant search results to users – but it works differently than past algorithm updates. In fact, according to Google VP Amit Singhal, Hummingbird is the biggest change to the Google algorithm since 2001.

Here are three things you should know about Hummingbird, now that it’s here to stay:

1. It focuses on input

Google’s search algorithm traditionally pays more attention to how it ranks output – the millions of search results that stem from every query. But Hummingbird switches the focus to input – the queries that users search for on Google.

The old Google algorithm read queries in terms of individual keywords. For example, a search of “Where can I find the Xbox One in Chicago?” would return sites that included the keywords “Xbox One” and “Chicago” anywhere on the page.

But Hummingbird uses something called “conversational search” to better understand the meaning underlying queries. Instead of basing results on individual keywords, Google now takes into account the meaning of your whole query.

It may also know your location, so it can provide results that are more useful to you. And if you’re using voice search, it remembers your previous searches – more like an actual conversation.

2. It means more mobile

Morgan Stanley analysts predict that mobile will exceed desktop usage by 2015. “Conversational search” is Google’s attempt to recognize this shift – it mirrors how queries are changing as mobile and voice search becomes more popular.

Hummingbird allows Google to better understand long-tail and natural-language queries – how people search when they’re on the go or on mobile devices. That means that to rank in those searches, sites need to bolster their mobile online presence.

To continue to succeed in Google, site owners need to make their pages more mobile-friendly – whether that’s building a unique mobile site, creating a mobile app or using responsive design. And they should incorporate mobile into their content marketing strategy.

3. Content is still king

Hummingbird represents a big change to how Google understands search queries. But unlike past updates, it’s not a major issue for marketers and site owners. Hummingbird mainly targets individual searches, not general Google traffic. And so far, it hasn’t seemed to adversely affect site rankings.

That just means, in terms of ranking, new Google is a lot like old Google – and content is still king. Sites that have relevant content, excellent writing and high-quality links still rank higher than low-quality sites that use spam, keyword stuffing and spun content.

What do marketers need to do to continue to rank in Google? More of what they’ve been doing – high-quality, authoritative content – plus a little bit of intuition into what their target customers really mean when they search.

Author: Michelle Smith is a freelance writer with a focus on social media and marketing. She can be found typing away on her laptop in sunny Boca Raton, Florida. Michelle welcomes your feedback at michellelsmithwriter@gmail.com.

If you enjoyed this article, you may also want to check out these others:

200 of Google’s Website Ranking Factors [Infographic]
Combining Blogging and Social Media into a Truly Effective Strategy
7 Steps for Getting on Board With Social Media
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

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Landing pages are designed to bring in traffic through the use of a keyword, but companies mess them up every day. They use uninteresting headlines, unclear proposals to action, and trivial writing and presentation, outlines ConversionXL. As a result, they destroy their website bounce rate.

 

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Website bounce rate is the rate of visitors who come to the page and leave without viewing other pages. In Google Analytics, this could mean a visitor who closed the browser, directly typed in another URL or even stayed on the page for an extensive period of time only to leave at one page visit, explains More Visibility.

For many businesses, lowering the bounce rate is essential in getting people through the website and perhaps even to a sale or a phone call for a service. There are practical, logical and potentially groundbreaking strategies to deploy to improve landing page success. The below strategies will outline things to consider.

The Brand Narrative

Storytelling exists in the mind and establishes a deeper connection than just displaying something. AdWeek sets up the interesting idea that companies are evaluated by their values, emotions and their storyline narrative. Individuals who are bought in to the story will integrate with a brand on a deeper level, making clicks to the “about” page, contact page or deeper into the content or shop more viable and likely.

Internal Social Media Integration

Inc.com recommends not interrupting a user experience. This could include interrupting the read-through of content (with a pop up ad that blocks out the rest of the screen) or taking visitors to a splash page that has nothing to offer beyond a certain keyword recycled on the screen. This also applies to social media. Social media links should not persuade a user to leave to the site for the social media page. Keep everything internal with a simple button or embedded Facebook commenting section. This is superior to social media plugins or general widgets that force an individual to leave.

On a side note, every external link clicked on should open in a new tab and not bring the individual to a whole new place, details Guiding Tech. This keeps individuals engaged with the main page (your website) and lowers the bounce rate.

Mobile Friendliness

The largest trend moving forward for web brands is mobile, as proven by Google’s insight that each mobile search triggers an average of two follow up actions. This could include a visitor clicking the shop and scrolling through two items, or clicking the shop and the online cart.

Store, Maintain and Understand

Information can be properly collected on business cloud services, such as LiveDrive, ZipCloud, SOS and Mozy, to name a few. These resources tend to supersede traditional Google Analytics because they offer data security, detailed oriented data points and easily organized web design implementations.

You can easily implement new features to a site to assist in the bounce rate, such as speed performance increases, intuitive navigation and removal of lazy loading (which blocks below content from loading until it is scrolled to or requested). This is outlined at Search Engine Watch.

It is important to store data properly through clouds, maintain it and understand what you are reading. You can study the demographics of visitors who spend time in certain areas of the site so you can focus your content delivery in those areas to reduce bounce rates.

Author: Patrick Wade is a marketing associate from California. His loves to go on road trips and read about the marketing world

If you enjoyed this article, you may also want to check out these others:

THE Complete List of Google’s 200 Website Ranking Factors [Infographic]
Ideas for Growing Your Business Through Instagram
4 Tips for Accelerating Retail Sales Using Social Media
Combining Blogging and Social Media into a Truly Effective Strategy
7 Steps for Getting on Board With Social Media
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best tips of the month by clicking here!

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It’s important that you keep your LinkedIn profile updated. This includes both your company and personal pages. Keeping them up-to-date gives visitors the most accurate information and can help lure LinkedIn users to your pages.

 

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Here are the eight reasons why you need to update your LinkedIn profile today:

1. Google:

LinkedIn has serious pull with Google. Being on LinkedIn means you will show up at the top of Google search results. And anyone looking for your personal or company profile will often find it listed either in the first or second spot. This is important since ninety-four percent of users click on the first page of search results. Of all clicks, half of the first-page users click on one of the first two links listed on Google search results.

2. Members:

The number of professionals signed up for a LinkedIn profile is 225 million and counting. Businesses and employees would be crazy to pass up the extra eyes looking for information.

3. Research:

LinkedIn offers insight into both individuals and companies. People will use your LinkedIn profile to find out about you and your company, and you have control over what they find out. While viewing your page, consider how it is seen on the web and decide what you want to include. If people want to know more they can always register.

4. Resources:

Networking is a huge part of business development and LinkedIn offers a platform for all of these: to interact, recommend people, share expertise, join like-minded people in groups, form strategic alliances, and make networking connections. The resources on LinkedIn are nearly on par with meeting someone in person.

5. Jobs:

Employees looking for jobs and employers looking for the right candidate can use LinkedIn to make a match. A complete profile filled with keywords can bring employers to your page. In return employers might like what they see and may contact you for a face to face interview. In either case, you’ll be one step closer to your dream job.

6. Relevance:

Stay relevant by following influencers, following groups, “liking” comments, writing posts, and being active in groups. This will not just keep your profile in everyone’s minds but it helps you to remain connected with the network.

7. Contacts:

Take advantage of LinkedIn’s contact page. This is a place where you can get organized. Use tags to categorize and manage contacts based on what you know about them or how you met them. In a way this replaces email, since email addresses are often lost when people change email addresses or drop their current ones due to excessive spam as I recently did. LinkedIn’s version of contacts keeps you connected with people no matter where they are.

 

If you enjoyed this article, you may also want to check out these others:

Five Marketing Questions You Need To Ask Yourself
200 of Google’s Website Ranking Factors [Infographic]
Ideas for Growing Your Business Through Instagram
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best tips of the month by clicking here!

(Also, “Like” us and/or “Follow” us at these social media sites and we’ll return the favor):

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The way businesses connect to other businesses and customers is continuously evolving and changing. No one could have ever predicted how big the Internet would be for making connections and creating sales, as well as marketing our products and services.

 

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Since its inception, the Internet has been merging online and offline strategies resulting in a better-than-ever experience for all of us. However, increasing the chances that your business THRIVES instead of simply surviving requires analysis. To help move you to the “Thriving” side of the above statement ask yourself these questions:

1. Do You Truly Listen To Your Clients (And Customers)?

Talking to clients is one thing. But, communication is about an exchange of ideas and the sharing of information. If you find yourself dominating the conversation, you’ve violated the “Law of Reciprocity” which states that you and the client must speak for approximately the same duration. (“How are you doing?” and the response “I’m doing fine” is a simple example of a reciprocal conversation.)

The better strategy is to keep a client talking by asking questions. According to motivational speaker and sales trainer, Brian Tracy, a cardinal rule of selling is “As long as the client is talking, you’re selling.” It’s a good thing to remember when you’re meeting with a prospective client.

2. Do You Perception Check For Clear Understanding?

Aside from asking questions, a great way to make sure that you DO understand what’s been said is to do some perception checking. When the client makes an important point, rephrase it by saying, “Am I understanding you correctly, that . . . ?” and repeat their point as a question. This is not only a great way to let the client know you’re listening, but it’s also another way to keep the conversation going.

3. Do Your Products More Than Fulfill A Need?

Don’t get me wrong. Products and services are supposed to fill a need. Being affordable is a plus. However, products and services are most effective when they get the client enthused about you and your products and services. The more enthusiastic the client is, the more likely you are to build a long-term relationship that results in repeat business and a successful marketing campaign for you.

4. Are You Scoping The Competition?

Checking out the competition is a way to help inspire your creativity and generate new solutions. You may even be able to find areas in their business strategy that you can improve upon that take your company to the next level. You’ll never know how better you can do until you take a look at what your competition.

5. Are You Looking Beyond The Competition?

In 2008, I interviewed 50 top designers for my blog (click the “Interviews” link to the right of this page to see what some of them say). One of the questions I asked was what they did for creative inspiration. Almost every one of them looked to outside activities for new ideas and to stimulate creativity: visiting a museum, riding a bike, playing with their kids. Sometimes, just getting away or taking a break will allow new ideas to flow.

In addition, scoping out the competition isn’t the only source for creative inspiration. There is a plethora of ideas available through online portfolio sites, in commercials, and in newspapers and magazines. Open your mind to possibilities from any source no matter how big, small, weird or lame.

6. Do You Interact With Clients For The Long-Term?

Interacting with clients can be merely short-term if your company is promoting a single product or service. Once the product or service has been completed the interaction dries up. Instead, come up with ways to continue the interaction. Be realistic. Catch their attention with new ideas and suggestions to make your business relationship memorable.

If you’re in business I’d encourage you to opt for “thriving” rather than simply surviving. Aim high. Go for the brass ring and thrive. And above all, ask for what you want! These questions can help whip your company into shape and propel you to the next level. Otherwise your company may become irrelevant or disappear altogether. For more information on how you can improve your marketing skills, strategies, and improvements contact us.

If you enjoyed this article, you may also want to check out these others:

THE Complete List of Google’s 200 Website Ranking Factors [Infographic]
Ideas for Growing Your Business Through Instagram
4 Tips for Accelerating Retail Sales Using Social Media
Combining Blogging and Social Media into a Truly Effective Strategy
Does a Company Without Google+ Lack The Resources of a Connected Business?
7 Steps for Getting on Board With Social Media
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best tips of the month by clicking here!

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This musical montage was first published 4 years ago, and the 100 movie quotes included here are well worth a second look. Nostalgia anyone?

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The list was made in 2005 and was first aired on CBS as a special to commemorate the 100 greatest quotes as voted by 1500 critics, artists, and historians. For more information and the full list of quotes click here: http://en.wikipedia.org/wiki/AFI%27s_…
The montage has all 100 quotes including the one by the author, SevenDeuce72, added from It’s a Wonderful Life (101 total). It also has Bette Davis’ “What a dump” quote, which was missing in both previous montages.

Here are the films used in the order they are shown. Note that some are repeated and are not listed more than once.

1. Casablanca
2. The Treasure of the Sierra Madre
3. Sunset Boulevard
4. Citizen Kane
5. All About Eve
6. Dracula (1931)
7. Animal House
8. Top Gun
9. Titanic
10. Dr. No
11. Animal Crackers
12. The Adventures of Sherlock Holmes
13. King Kong (1933)
14. Gone With the Wind
15. When Harry Met Sally
16. Goldfinger
17. The Silence of the Lambs
18. Soylent Green
19. Apocalypse Now
20. Forest Gump
21. Dead Poets Society
22. Caddyshack
23. The Godfather
24. Jerry Maguire
25. Wall Street
26. The Lord of the Rings: The Two Towers
27. Marathon Man
28. Field of Dreams
29. The Shining
30. She Done Him Wrong
31. Grand Hotel
32. Dirty Dancing
33. A Streetcar Named Desire
34. Moonstruck
35. The Sixth Sense
36. Airplane!
37. 2001: A Space Odyssey
38. Taxi Driver
39. Cool Hand Luke
40. The Graduate
41. Some Like It Hot
42. On the Waterfront
43. Terminator 2: Judgment Day
44. Sudden Impact
45. Dr. Strangelove
46. Sons of the Desert
47. Apollo 13
48. Jaws
49. The Wizard of Oz
50. Chinatown
51. 42nd Street
52. The Terminator
53. Poltergeist
54. Scarface
55. Funny Girl
56. Rocky
57. Annie Hall
58. Auntie Mame
59. Yankee Doodle Dandy
60. The Jazz Singer
61. Network
62. Knute Rockne, All American
63. The Maltese Falcon
64. The Godfather Part 2
65. Psycho
66. To Have and Have Not
67. Dirty Harry
68. The Naughty Nineties
69. A Few Good Men
70. Planet of the Apes (1968)
71. Mommie Dearest
72. A League of Their Own
73. In the Heat of the Night
74. Now, Voyager
75. Bonnie and Clyde
76. Dog Day Afternoon
77. Beyond the Forest
78. Little Caesar
79. Star Wars Episode IV: A New Hope
80. Midnight Cowboy
81. E.T. the Extra-terrestrial
82. On Golden Pond
83. It’s a Wonderful Life
84. Love Story
85. White Heat
86. Shane
87. Frankenstein (1931)
88. The Pride of the Yankees

If you like this video, feel free to comment or rate. If you want more videos on the AFI’s 100 Years series or any other list for that matter, please subscribe. SevenDeuce72 is currently in the process of working on a montage of AFI’s 100 Greatest Movies (10th Anniversary Edition), so please subscribe and be the first to view it! Thank you.

If you enjoyed this post, you may also want to check out these:

Stunning 3D Chalk Art by Nikolaj Arndt
“Night Watch” by Rembrandt Brought to Life
Clever Advertising: Canine Domino Effect
The World’s History in 3 Minutes
Fun Television Advertising at Its Best!
From Love to Bingo in 873 Images
Motel 6 Takes a Trip Through Time

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How many social media platforms does your company utilize for generating or expanding networks? If you limit yourself to merely Facebook, LinkedIn or Twitter, you run the risk of losing out on the potential for thousands of followers. Google reports that no less than half a billion people use their social networking platform monthly, with a billion and a half photos uploaded each week alone. How can a company maximize their exposure by incorporating a Google+ page into their marketing plan?

 

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Search Engines, Search Social

The day when a social media platform and a search engine become one has long since passed us. Google+ still retains the top position in the pecking order of the Internet, reports Alexa, but Facebook has aggressively barked up Google’s tree by releasing their own search system. A company needs to create social media pages on as many platforms as possible so that they rank high in social searches as well as search engines. The good news? Google+ helps you to get to the top of their search platform by giving increased returns for incorporating links, shares, plus-1s, and followers.

Hangout Easily And Quickly

Incorporating a hangout into your company’s customer feedback policy makes a lot of sense. Not only do people prefer to talk with a human being than a computer, but they prefer to talk with a person face to face instead of on a phone line, since iTok reports that one in three customers find a customer support response unhelpful. Create Google Hangouts as a customer support mechanism, but be sure you bring the fastest connection to the table to minimize lag and maximize response success. You can research Verizon Internet availability in your area to consider an upgrade to fiber optic cable for your support staff. This not only keeps the conversation flowing smoothly, but makes each call faster since a non-choppy stream lets both sides communicate effectively.

Respond To Everything, Without Question

Few things in life generate more frustration than being ignored. Ignoring customers creates a huge amount of risk for a company, since the label of “unfriendly” can take years and resources to shrug off. eMarketer reports that half of all businesses who use social media platforms fail to follow up on customer input, simply leaving all comments to hang in the air regardless of their intent or tone. Whenever a customer takes the time to write a comment on your company’s Google+ platform, take the time to thank them for their input and address any concerns they bring up. This not only generates positivity, but encourages shares on social platforms as more and more followers see an opportunity to be heard.

Events

Want to have a Black Friday blowout or throw an opening party that will get headlines? Putting the word out has never been easier than with Google Events. Following the same formula as Facebook events, a Google+ user can invite participants to an event with details on place, time, and what to expect. What’s more, you can integrate these events into a Google calendar so that you know how to budget your time for the day.

Author: Ricardo Watts is a social media intern for a local news station. He always wants to be the first to know and the first to tell.

If you enjoyed this article, you may also want to check out these others:

THE Complete List of Google’s 200 Website Ranking Factors [Infographic]
Ideas for Growing Your Business Through Instagram
4 Tips for Accelerating Retail Sales Using Social Media
Combining Blogging and Social Media into a Truly Effective Strategy
7 Steps for Getting on Board With Social Media
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best tips of the month by clicking here!

(Also, “Like” us and/or “Follow” us at these social media sites and we’ll return the favor):

Google+ | LinkedIn | Facebook Graphic & Web Design | Twitter

Please comment. We’d like to know if you found this article informative or helpful?

Google hasn’t publically announced their website ranking standards, but they have leaked that there at around 200 of them. This Infographic gives you an overview of these standards all in one convenient place thanks to Single Grain and Backlinko and based on their knowledge of Google. Enjoy!

 

This infographic includes Google’s ranking properties, domain and backlink factors, plus many more that you can use to help increase your website ranking. Though Google is constantly changing its algorithms this list should serve you well for the time being. You may want to keep it for future reference too!

 

google-ranking-factors

If you enjoyed this article, you may also want to check out these others:

Ideas for Growing Your Business Through Instagram
4 Tips for Accelerating Retail Sales Using Social Media
Combining Blogging and Social Media into a Truly Effective Strategy
7 Steps for Getting on Board With Social Media
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

Sign up for our monthly newsletter of the best tips of the month by clicking here!

(Also, “Like” us and/or “Follow” us at these social media sites and we’ll return the favor):

Google+ | LinkedIn | Facebook Graphic & Web Design | Twitter

Please comment. We’d like to know if you found this article informative or helpful?


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