Blog Archive

Each of us wants to amp up our business exposure. Though there are many traditional and successful strategies that can be used by any business, growing a business can be much more simple using modern technology. A social media network like Facebook can help your business achieve the success you desire.

 

147791098

There are a variety of social media networks on the Internet that get millions of visitors each and every day. Each of these networks offer a unique way to interact with other users quickly. Facebook is one of those, but Facebook has out-ranked almost every other social media network. If you really want to increase your business exposure, Facebook allows you to connect with your favorite businesses, companies, and anyone else you can imagine by liking, sharing, and commenting on posts.

Bottom line: there are many businesses that have substantially grown due to their presence on Facebook. If you want to amp up your business exposure, try using these tips to get the most out of Facebook:

Set-up a Facebook page for your business.

If your business does not already have a Facebook page set-up, you might want to do so immediately! If your business has a designated Facebook page, your clients and customers will be able to leave meaningful comments on your wall, message you, and share your work with their colleagues, friends, and family. After you have completed the registration process, fill in your business’s profile completely. The more information you give, the better off you’ll be.

Use an image or images that represents your business.

This tip is extremely important! Do not use random, miscellaneous images on your Facebook page. Try to stick with pictures that relate to your business in some way. If you are unable to find an appropriate image, you can use a professional looking photo of yourself, or use a program such as Photoshop to create an image with text.

Post insightful contents on your wall.

Clients and prospects do not want to waste their time on fluff. Post items that will add substance to your Facebook page instead of flooding your Facebook page with cute pictures and inspiring quotes. Set your sights on the quality of each post rather than posting lots of quantity. Aim for posting at least once a week with a blog post, news article, or anything else that your readers, customers, or clients will find useful.

Reply and comment on others’ posts.

Facebook gives users the chance to interact with each other. Your business can use Facebook to connect with current clients, friends, or potential customers. Who knows, your business may even win over a few more clients in the process. Besides, replying to an interesting or insightful comment is just polite.

For more tips on growing your business, visit The Sherwood Group. If you have questions or comments visit our Contact Page.

If you enjoyed this article, you may also want to check out these others:

How To Spark Conversation About Your Business
Business Success Ideas to Inspire You
4 Essential Tips for Growing Your Business with Pinterest
3 Tips for Social Media Marketing Brilliance
Five ideas That Can Fuel Your Business Growth
How To Build Your Brand Online Using a Smart Social Media Strategy
How To Get More Business Using LinkedIn
Using Social Media to Position Yourself as The Go To Expert

This article is provided here for your business success and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or by email. We’ll can help you think through your objectives and propose ideas for the best solution for your needs and budget.

 

Social Media Links (Like us and/or Follow us at these social media sites and we’ll return the favor):
Google + | LinkedIn | Facebook Graphic & Web Design | Twitter

Please comment. We’d like to know which tip in this article did you find most helpful?

 

 

Every business owner knows that marketing with various media such as business cards, brochures, print advertisements, websites, etc. is an important component of an overall marketing plan. Many don’t realize the importance of personal business outreach, conversational marketing or networking, to spark conversation about their business.

 

166439247

When done properly, casual conversation can be an easy, non-threatening way to market your business. But before we get into some ways to spark conversation about your business, it’s important to understand that conversation marketing, sometimes called “networking,” is a long-term marketing strategy, not a short-term tactic. And it should definitely not be confused with selling.

Marketing is about building brand recognition, not selling. The selling process only comes into play when someone has indicated an interest in buying a product or service from you. It’s important to separate the two.

So how do you engage in conversation marketing without coming across like you’re trying to sell something? Here are three phrases that you can use to either start a conversation about your business, or steer an already ongoing conversation toward the subject of your business:

  • “Guess what…”

    You can use this phrase when you have some sort of event coming up. If you’re a realtor, it might be an open house or a home buying seminar you’re sponsoring. If you’re a retailer, maybe it’s a new product or an upcoming sale. Whatever your business is, there are probably events that you’d like people to know about. The important thing is to just share the information without asking for a commitment on the part of your listener.

  • “By the way…”

    This is a great way to steer a conversation toward your business. Our retailer, in the midst of a conversation about the cost of living, might say; “By the way, we’re having a sale on tablet computers next month…”

  • “What do you do…?”

    This is a great conversation starter with someone you’ve just met. Nothing is more engaging than to ask someone about their business. People love to talk about themselves. When you ask someone what they do, they’ll usually ask what you do in return. But even if they don’t, they’ll come away with a  positive impression of you, which can be extremely valuable down the road.

Of course, as with these and other conversation starters, you may come up with on your own. However, it’s critical that you use them in a way that flows naturally within the overall context of the conversation. Otherwise, you’ll come across as “salesy” and self-interested. It that happens, people will begin to avoid you like the plague.

Contact us at The Sherwood Group to learn how we can stir your imagination and leave your competition shaken and wondering, Now, what do we do?

If you enjoyed this article, you may also want to check out these others:

Business Success Ideas to Inspire You
4 Essential Tips for Growing Your Business with Pinterest
3 Tips for Social Media Marketing Brilliance
Five ideas That Can Fuel Your Business Growth
How To Build Your Brand Online Using a Smart Social Media Strategy
How To Get More Business Using LinkedIn
Using Social Media to Position Yourself as The Go To Expert

This article is provided here for your business success and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or by email so that we can help you think through your objectives and propose the best solution for your needs and your budget.

 

Social Media Links (Like us and/or Follow us at these social media sites and we’ll return the favor):
Google + | LinkedIn | Facebook Graphic & Web Design | Twitter

Comments: Note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Please comment only if you have something of value to share with our other readers.

We’d like to know: Which tip in this article did you find most helpful?

The Internet has grown rapidly and drastically. How can a newborn website compete today? This article includes tips and ideas on how to use the Internet’s ever-changing and growing technology to your advantage for building successful websites.

 

Chalkboard - Web Design

 A Brief Internet Timeline

1969 – CompuServe corporation developed the first major commercial U.S. Internet service.

1990 – Prodigy, another come-and-gone Internet service provider, became the second largest online service.

1997 – According to “The Brief History of Social Media,” released by writers at University of North Carolina at Pembroke, the Web had expanded to include one million sites. Instant messaging and chat boards were in full swing.

2004 – Facebook began for Harvard College students.

2007 – Microsoft buys stake in Facebook as social networking continued to grow.

2009 – The Internet hosted 27 to 58 billion web pages, according to the University of North Carolina (UNCP.edu).

Resources and Speed

Creating successful websites is time consuming enough without doing it on a slow Internet connection. To avoid the excessive (and costly) delays, many webmasters use local servers for website building, then use FTP to upload the finished product to the live host site.

But times have changed. With the abundance of cloud services, inexpensive online real estate and high-speed Internet providers, there is really no need to set up and manage a local server.

Without dedication to development, financial strength to withstand the time factor and a product that reaps user interest, sites like Facebook could not exist. However, delivery speed is also a major requirement for success. If forced to operate at the 56K max dial-up speed available like CompuServe did in 1969, Facebook would be unusable and worthless.

Know-How Supported By Rapid Response Time

According to an article from Internet Providers on designing websites in a mobile world, essential site building processes include custom applications, responsive design techniques (that automatically resize for different devices like iPads and smartphones) and integration into to the world of social media. You mustn’t ignore the value of rapid response to the ever-changing requirements of Internet shoppers, surfers and researchers.

Building a website pretty much requires a correlation with social media. It might seem like extra work, but utilizing social media can help you connect with customers or viewers of your page. Linking you website to Facebook, Twitter and Google+ will maximize your dialogue

Effective Website Construction

On the front end, a properly designed website integrates attractive and meaningful graphics with unique content and a meaningful user experience. But without the proper behind-the-scenes management, the front end is merely digital static to an already bloated Internet society. Website builders should place attention on five major components:

  1. Appearance
  2. Usefulness
  3. Customer motivation
  4. Speed
  5. Reliability
  6. Responsiveness

Real-Time Website Construction Works

Making your web business work requires heavy-duty Internet access. You need to upload photos, videos and web content. Effective management of the backend site control panel demands real-time interaction, but it only works if the delivery is sufficient to meet the user demands.

Cisco and other major players suggest a user range of 100 to 10,000 hosts per network. Imagine the burden on under-supplied ISP companies. Whether you live in a rural region or a well-populated metropolis, you need a quick, reliable and established Internet service provider. It keeps your visitors happy and cuts your development hours.

 

Guest Author: Michael Faulks

Michael is a tech supervisor for an equipment installation company. When he is not busy troubleshooting, he enjoys writing about digital trends and the tech world.

If you enjoyed this article, you may also want to check out these others:

Business Success Ideas to Inspire You
4 Essential Tips for Growing Your Business with Pinterest
3 Tips for Social Media Marketing Brilliance
Five ideas That Can Fuel Your Business Growth
How To Build Your Brand Online Using a Smart Social Media Strategy
How To Get More Business Using LinkedIn
Using Social Media to Position Yourself as The Go To Expert

This article is provided here for your business success and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or by email so that we can help you think through your objectives and propose the best solution for your needs and your budget.

Social Media Links (Like us and/or Follow us at these social media sites and we’ll return the favor):
Google + | LinkedIn | Facebook Graphic & Web Design | Twitter

 

 

Comments: Note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Please comment only if you have something of value to share with our other readers.

We’d like to know: Which tip in this article did you find most helpful?

 

It’s normal for a business to be stuck in a rut every now and again. Your tried-and-true methods of operation may be working fine, but to be successful, your business must evolve and grow.

 

iStock_000018605634Large

 

One way to do this it to aim for something higher by trying new things. Coming up with new (and good) business development ideas isn’t that easy. Your marketing is getting stale. Management is stressed out. Your current marketing practices aren’t working. Burnout seems normal. If any of this sounds familiar, it’s time to get your creative juices flowing again.

Here are some business success ideas that could leave your company wanting more.

Travel

  1. Small restaurants will embrace the food truck craze. The reputation of being ‘lower-tier’ than a restaurant isn’t stopping customers from spending money. It’s cheaper than getting a building and companies can park it in the most popular areas. Food trucks are so popular that it has the potential to become a rival to restaurants. Why don’t food chains embrace the best of both worlds?  
  2. Cosmetology practitioners and salons should embrace travel. Going to your client instead of requiring the client to come to you is a convenience and will make you and your company more money. Does your company offer services that can travel?

Vending Machines:

Do your products blend in the vending machine market?

  1. Vending machines aren’t just for soft drinks, chips and candy anymore. Other foods are taking to the vending machine. Ice cream, fruits, deli meat and health drinks are taking vending machines by storm, and that’s just a sample.
  2. Vending machines aren’t only relegated to food. Pet food, hospital-related items, DVD movies, lottery tickets, and money counters are hopping on the bandwagon.

Freelance

  1. With so many people working from home, freelancing has become more than a blip on the radar. It’s a booming industry. Companies can take advantage and hire employees to work from home. The company will grow because there’s more people working, but isn’t required to physically offer additional office space. Some companies are made for freelancing, so why doesn’t your company get involved?

In conclusion, if one of these ideas is inspiring, make sure there’s a need for it in your marketplace. Going for an out-of-the-ordinary idea will be a bust without making sure you’ll thrive.

  1. Make a list of 20 ideas for increasing business. Don’t just stop with 3 or 4 ideas. Keep going until you have 20 unique ideas. It’s only when you get past the first few that you really start to mine the gems that can creatively come to you.
  2. You can find your own special business idea by reflecting on your life. Remove the ‘company’ state of mind and review your life. Is there something that’s drives you insane? Maybe you can provide a solution for that. It can be a chore, a habit, an accident, current events, or anything else that comes to mind.
  3. Finally, start moving and make your best ideas happen. Take it to your boss or your clients and see what sticks. Some things that look good on paper will be a bust when it comes to putting them in practice. That’s all right. Just move on to the next idea. By putting them in practice, you will know what has a chance of working and what doesn’t.

If you enjoyed this article, you may also want to check out these others:

4 Essential Tips for Growing Your Business with Pinterest
3 Tips for Social Media Marketing Brilliance
Five ideas That Can Fuel Your Business Growth
How To Build Your Brand Online Using a Smart Social Media Strategy
How To Get More Business Using LinkedIn
Using Social Media to Position Yourself as The Go To Expert

This article is provided here for your business success and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or by email so that we can help you think through your objectives and propose the best solution for your needs and your budget.

 

Social Media Links (Like us and/or Follow us at these social media sites and we’ll return the favor):
Google + | LinkedIn | Facebook Graphic & Web Design | Twitter

Comments: Note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Please comment only if you have something of value to share with our other readers.

We’d like to know: Which tip in this article did you find most helpful?

 

When incorporating social media into your marketing strategy, many companies neglect the power of Pinterest, the visual social media platform that can help you direct traffic to your website and establish a following among potential customers.

 

155289726

How might you go about growing your business using Pinterest?

 

1) Organize your pins onto boards that have catchy titles.

Let’s say your product is high-quality evening wear. You could have one Pinterest board devoted to images of the ball gowns you sell, another for cocktail dresses, and another for tuxedos (whatever broad or narrow categories you choose), making it easier for interested browsers to find what they’re looking for. But instead of simply labeling a board as ‘tuxedos,’ think more along the lines of ‘trendy tuxedos’ or ‘flirty red dresses’ to get more people to investigate.

2) Attract the notice of the movers and shakers in your area.

On Pinterest, you’ll find users who are deeply interested in your general area of business, whether it’s clothes, architecture, gourmet desserts, book publishing, or health products. Some of them have hundreds or even thousands of followers on the site. If you pin regularly enough, they’ll probably find you, but you can also search them out and subtly catch their notice by re-pinning, liking, or commenting on some of their pins. Chances are they’ll then do the same to you, and you’ll attract the attention of their sizable audience.

3) Be careful not to oversell.

You can use the site to display your own products and link back to your webpage, along with announcing important sales or new developments in your business. However, you should also be doing more than that. You’ll want to share motivational quotes and useful or entertaining articles, blog posts, and infographics related to your business area.

4) Spotlight inspiring people or funny cartoons.

You can have boards devoted to these different kinds of pins (such as a do-it-yourself tips board). In any case, instead of simply inundating your followers with pins related to your products, mix it up more so that they don’t feel that you’re always selling to them.

Using Pinterest effectively can be an important part of your social media marketing strategy for growing your business. To fully take advantage of Pinterest, you’ll need to not only attract followers, but also entice them from your Pinterest boards to your company website. To do that, make sure your site retains their attention and facilitates purchases.

Or, simply contact us. We’ll help you decide the right ways to use social media, including Pinterest, for your particular business and/or help you develop a responsive* website that engages potential customers.

*Our “responsive” websites automatically resize to fit iPad and smartphones screens.

If you enjoyed this article, you may also want to check out these others:

3 Tips for Social Media Marketing Brilliance
Five ideas That Can Fuel Your Business Growth
How To Build Your Brand Online Using a Smart Social Media Strategy
How To Get More Business Using LinkedIn
Using Social Media to Position Yourself as The Go To Expert

This article is provided here for your business success and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or by email so that we can help you think through your objectives and propose the best solution for your needs and your budget.

 

Social Media Links (Like us and/or Follow us at these social media sites and we’ll return the favor):
Google + | LinkedIn | Facebook Graphic & Web Design  | Twitter

Comments: Note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Please comment only if you have something of value to share with our other readers.

We’d like to know: Which tip in this article did you find most helpful?

 


© 2013 - The Sherwood Group
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×