Blog Archive

Social media of all types can both attract customers to your business and help your business GROW. LinkedIn is no exception. It’s a powerful business resource for professionals, and it’s WAY more than just a profile. This article is intended to help you get more business using LinkedIn.

 

160510864

  1. It goes without saying: to take advantage of everything LinkedIn has to offer, it’s important to have a business page. You can then use this page to sell what your company is about and what you offer. To do that, you need to tell an engaging story about your company and it’s products or services.
  2. Encourage employees and management to get a LinkedIn account and fill out 100% if their profile. Their profiles will help your business climb. Be sure to link your company business page to your website too. This brings potential customers back to your company (and may seal the deal).
  3. Speaking of climbing LinkedIn, encourage workers to connect with as many people as possible. The people with the most connections are seen more frequently than those with fewer connections. The general rule is to connect with people you know, but it doesn’t hurt to connect to other people too. Those folks may have connections that help your employees and management. However, it’s important not to harass or spam them. Also, you’ll want to encourage them to connect their profile and company pages. The company will climb higher and get noticed because of it.
  4. Add a feed and/or blog to your company page. The update will load into the LinkedIn timeline of everyone who follows you. Those same posts will end up in their email updates.
  5. Engage in conversation. Share your expertise in LinkedIn groups. Participate in discussions and respond to blog updates. You can also start a group. This can be a great platform to address customer concerns and have discussions. Just don’t use the groups as an advertising platform. It will turn your audience off and they may filter out your messages.
  6. Optimize your page for Linkedin search and search engines. Make sure your company page has keywords that many people will use in their search. Make sure your business page is original, but not so original that no one will ever think to type it in. An example would be to say “Marketing Sales Expert” instead of the bland “Sales Manager” or the over-the-top “Maven of Marketing.” This is something no one else would have, but also something that someone would never search for.
  7. Contact us for more information on how to use Linkedin to your best advantage.

If you enjoyed this article, you may also want to check out these others:

How To Establish Yourself As A Thought Leader In Your Industry
3 Reasons Why A Positive Attitude Is Essential For Success in The Workplace
7 Secrets To Doubling Your Efficiency
8 Secrets to Being Awesome at Everything
The Power of Telling Stories and Anecdotes in Presentations
Increase Your Credibility by Increasing Your Visibility
Using Social Media to Position Yourself as The Go To Expert

This article is provided here for your business education and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or through our website so that we can help you think through your objectives and propose the best solution for your needs and your budget.

 

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Google + | Video Introduction | Graphic and Web Design Site | Online Printing Site

Comments: Note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Please comment only if you have something of value to share with our other readers.

We’d like to know: Which tips in this article did you find most helpful?

 

Do the marketing materials used by your company make it stand out from the competition? Is your company website generating the desired level of traffic? Bottom line: Is your company branding doing a good job for you and your company?

 

153002732

Each of these questions are key considerations and each contribute to the success of your company. If these important aspects aren’t performing as desired, your company may need to take action.  It may be time for your business to consider either developing a new branding strategy or improving the current one. Review the following points to see where you may need some help:

  1. Branding Strategy: Having an effective company branding strategy can increase your company’s recognition among customers.  Once a company’s branding program is successful, it will provide a tremendous return on investment (ROI), increasing your customer base and creating increased product recognition.
  2. Logo: A successful company branding strategy begins with a great logo.  Your logo is the symbol or mark that will identify your company clearly and help it stand out from the crowd. Major companies understand this and are willing to make the significant investment required to create a great logo.
  3. Marketing and Advertising: Your company may not realize how branding could help them achieve their business goals.  When a company starts looking at itself through the eyes of potential customers things change for the better.  You need to understand exactly what your customers want to know.  Effective marketing and advertising programs will follow from this understanding.
  4. Social Media: Everyone seems to understand the basics of social media.  But how many companies comprehend how to maximize it for their benefit?  This can be a valuable tool for measuring how your company is perceived by its customers and prospects.
  5. Branding Utilization: Another part of effective branding is realizing all the ways to use it.  Putting logos on stationary, emails, and websites as well as brochures is a good start, but there is more to creating a really successful branding strategy.  Customers simply must think of your company first when they consider your product or service category. This is the first law of marketing warfare.

Developing an effective company branding strategy requires significant time and experience.  Many companies may say they understand it, but you may not realize all the benefits that you’ve missed should you choose to work with a young and inexperienced vendor.  Contact us today to learn more.

If you enjoyed this article, you may also want to check out these others:

Increase Your Online Search Ranking By Adding Free Articles To Your Blog Or Website
5 Great Tips To Make LinkedIn Work For Your Business
Increase Your Credibility by Increasing Your Visibility
Design Your Email Newsletters with Pizazz
Using Social Media to Position Yourself as The Go To Expert

This article is provided here for your business education and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or through our website so that we can help you think through your objectives and propose the best solution for your needs and your budget.

 

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Google + | Video Introduction | Graphic and Web Design Site | Online Printing Site

Comments: Note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Please comment only if you have something of value to share with our other readers.

We’d like to know: Which tips in this article did you find most helpful?

 

Becoming an industry thought leader takes knowledge, persistence, strategy and patience. You can establish yourself as a thought leader in your industry by following these tips.

 

160910502

  1. Being a thought leader is not about being a jack-of-all-trades.  It’s about being good at one or two things.  When you establish yourself in your one or two areas within the same industry to build your visibility and brand, you’re on the right track.
  2. Establish your brand by starting and maintaining a blog.  Write about one or two areas of the industry you’re an expert in.  This shows credibility in your field to customers and visitors who read it. They may share this information with others; this will establish your expertise even further.  Have a blog on your website and post once a week to keep it active and fresh.  Add videos, audio clips, podcasts and pictures to spice up information.  This will make your blog SEO friendly, and when it moves up in search engine ranking more people will see it. (For an example of choosing an area where we’re experts, we’ve chosen business success topics for one, because people who start a business need websites and graphic design.) Once you’re established you can guest star on other blogs. This will mark you as an industry thought leader because you will attract more visitors with your advice.
  3. Use social networks to help you get established.  LinkedIn is a great way to get established as a thought leader.  Create (and complete) a profile and link your blog to the page.  Engage in conversation through LinkedIn groups and company blogs.  Get recommendations and endorsements from industry professionals, and send one their way in return.  Add your LinkedIn URL to your profile.  Post presentations on Slideshare and connect that to your website and LinkedIn profile.  You can make a name for yourself on Twitter and Facebook too.
  4. Go to question and answer websites like Yahoo! Answers, Ask.com and Quora.  Answer questions professionally and with substance.  The more questions you answer the greater chance your page will catapult you to expert status.
  5. Speaking at conferences and events is a valuable tool to reach a new market of individuals.  Start off with small conventions or small in-person conferences as an introduction and advance to larger conferences once you’re more experienced, respected and comfortable.
  6. The most important thing a thought leader can do is to refrain from becoming a promotion hog.  Being an expert is not about what you can get in return; it’s about helping people with your knowledge.  Being a thought leader in your industry brings creditability, trust and respect to your readers and peers.  Contact us for more information on standing out vocally in your industry.

If you enjoyed this article, you may also want to check out these others:

3 Reasons Why A Positive Attitude Is Essential For Success in The Workplace
7 Secrets To Doubling Your Efficiency
8 Secrets to Being Awesome at Everything
The Power of Telling Stories and Anecdotes in Presentations
Increase Your Credibility by Increasing Your Visibility
Using Social Media to Position Yourself as The Go To Expert

This article is provided here for your business education and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or through our website so that we can help you think through your objectives and propose the best solution for your needs and your budget.

 

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Google + | Video Introduction | Graphic and Web Design Site | Online Printing Site

Comments: Note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Please comment only if you have something of value to share with our other readers.

We’d like to know: Which tips in this article did you find most helpful?

 

Trust seals are those little banners you see in e-commerce sites with text such as “Site verified by McAfee” or “VeriSign Secured”. The seals are issued by third parties who have verified site security, domain ownership, site owner’s credentials, etc. But do they really work?

 

98139942

According to Consumer Reports “More than 71% of online shoppers look specifically for third party seals of approval when they visit a web site”. Cybersource.com states that “84% of shoppers know to look for signs that the page is secure before submitting personal and financial details…”. More specifically, Petco ran an A/B test to determine trust seal effectiveness and found conversion improvements from 6% to 8% when a third party trust seal was placed somewhere on the page.

Clearly trust seals can help build trust in your business to varying degrees, especially newer or not well known sites. But which type of trust seals should you choose and what does certification entail? Below is a list of types of trust seals available to any e-commerce site:

SSL Certificate Trust Seal

A Secure Socket Layer (SSL) connection is a protocol necessary to set up a secure connection between a server and a client. Any site which processes credit cards is required to have an SSL certificate. By displaying an SSL certificate trust seal on your site you are indicating that your site as well as your business meets the requirements to have an SSL certificate issued. Even if you don’t process credit cards on your site, SSL is a good indicator of a secure site and is therefore a good way to build trust in your business. SSL certificates and the accompanying trust seal are issued by your hosting company. Prices vary depending on the hosting company.

Verified Domain Trust Seal

These trust seals are issued by your domain registrar and basically guarantee that the person or business that purchased the domain is a real entity. Obtaining a trust seal is fairly easy. Once you apply for the seal the registrar will confirm your physical address by mailing you a coded message which you subsequently enter on-line. Domain trust seals are not that well known but it is one more way to build trust in your business. It definitely can’t hurt and they are generally inexpensive.

Paypal Verified Seller Logo

This is a no-fee logo issued by PayPal which indicates to buyers that sufficient ownership and financial information is known by Paypal to assure them your site is legitimate and trustworthy. To become verified you need to have a PayPal account in good standing which must be linked to a commercial bank account to cover overdrafts. If you offer PayPal as a payment option, this trust seal will definitely help.

Better Business Bureau Trust Seal

This is most likely the toughest trust seal to acquire, but it will most definitely build trust in your business since the Better Business Bureau is highly respected consumer advocate agency. A business must be at least a year old before having a trust seal issued and must adhere to the BBB guidelines. Subscription is fairly expensive and is paid annually.

Website Protection Trust Seals

Website protection companies, such as Norton or McAfee issue these certificates indicating that your site is scanned on a regular basis and is free of security issues that could allow a hacker to steal information, deface your site, or infect your customers. This type of certificate normally requires a month to month or annual subscription. The service is not only useful, it definitely provides a level of confidence to your site visitors.

Trust seals have been shown to help build trust and increase conversions up to 8% for established e-commerce sites. Newly established sites can expect even better improvements. The programs that generally accompany a trust seal are definite assets to a business so not only will the trust seal itself generate consumer confidence and improve your conversion rates, but the programs will often be useful as well.

If you enjoyed this article, you may also want to check out these others:

Six Ways To Assure That Your Website Is Getting New Business
How To Keep Your Website Customers Coming Back
Increase Your Credibility by Increasing Your Visibility
Using Social Media to Position Yourself as The Go To Expert
How to Get More Business by Using a QR Code on Your Business Cards

This article is provided here for your business education and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or through our website so that we can help you think through your objectives and propose the best solution for your needs and your budget.

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Video Introduction
| Graphic and Web Design Site | Online Printing Site

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Please comment only if you have something of value to share with our other readers.


© 2013 - The Sherwood Group
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×