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Your Email Marketing Program can do one of 3 things: 1) it can help increase your business, 2) it can turn your prospective customers off, or 3) it will wind up in the trash

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If you enjoy this article, you may also want to check out these others:

Design Your Email Newsletters with Pizazz
Using Social Media to Position Yourself as The Go To Expert
How to Get More Business by Using a QR Code on Your Business Cards
How to Stay Out of Spam Filters AND Run a Successful Email Marketing Campaign
4 Time-Saving Ways to Generate More Online Sales via Email
The Secret Source of Never-Ending Customers and Clients
How to Successfully Localize Your Business
Use Google+ And Improve Your Search Engine Rankings

At best, any email newsletter will only be opened by 25% of your list. And your conversion rate will only be as high as 4%. This is according to a report by MarketingSherpa.com that compares response rates between B2B and B2C companies. The low response is explained in the report as follows…

Email newsletters generally contain far more links to information and offers than non-newsletter emails. Because of this, clickthrough and conversion rates become important as indicators of email newsletter performance.

To keep your email marketing in tip-top shape, here are five recommendations for improvement.

Be sure to ask for permission. Though single opt-ins are possible, it is better to ask for the double opt-in. This lets you have a digital trail on how the recipient got on to your list.

Segment, segment, segment. Failing to segment prevents you from effectively organizing your email list. This can also hinder you from personalizing the email message beyond the first and last name.

Prevent poor deliverability. It is critical that your emails get to the Inbox. Poor deliverability obviously means less open rates.

Fix images that do not resolve and formatting that isn’t right. Don’t lose visual appeal in your emails. It can speak very lowly of your brand.

Be sensitive to your mobile audience. Is your email posting responsive to mobile devices? With the rise in mobile usage, more and more people are checking their email through their devices. Provide them with mobile-friendly views, and it will go a long way to making a good impression.

The Sherwood Group will design your email newsletter to accomplish your specific goals online. With over 30 years of experience, we know how to bring excellent results by increasing our clients’ business volume. Contact us by phone at 661-287-0017 or through our website so that we can help you think through your objectives and propose the best solution for your email marketing campaign.

This article is provided here for your business education and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Our clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.  Contact us by phone at 661-287-0017 or through our website so that we can help you think through your objectives and propose the best solution for your needs and your budget.

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Video Introduction
| Graphic and Web Design Site | Online Printing Site

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

We’d like to know: What’s your take on the success of your email marketing?

 

There are so many options with social media, and the options of what to do with social media seem to change daily.  In order to make the most of your social media presence, it’s good to come up with a plan before you begin.  Once your plan is in place, you can work at posting items that will help you reach your goal.

 

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Make a Goal – Your goal might be to become positioned as the “go-to” expert on a certain topic.

Decide on your Audience – Given your goal, you may have several audiences.  In the example of becoming recognized as an expert, some example audiences would be a professional society in that industry, a magazine that focuses on the industry and a few clients that you know use that particular expertise.

Develop Content – Develop how you are going to get your audience to know you are an expert.  This is where you would identify all of the things that make you an expert.  Make a list of your experience, any papers or presentations that you have given or will be giving on your topic, and awards or accolades you have earned.

Get the Word Out – For each item of content that was listed above, there is a different type of social media that would be an appropriate way to get the word out about these achievements.   For example, all of the items can be described on your LinkedIn page, but it is very difficult to tweet your resume, so you need a different tactic on twitter.   On the other hand, tweeting about or adding a Facebook status about an upcoming presentation is a great way to get the word out about that.

Making a plan and coordinating the efforts is an important step to having a successful social media presence.  Link the various social media venues you use to make the most of your time and effort, and remember to update your information when appropriate.  Please contact us if you are looking for additional information on using social media.

If you enjoy this article, you may also want to check out these others:

Design Your Email Newsletters with Pizazz
Using Social Media to Position Yourself as The Go To Expert
How to Get More Business by Using a QR Code on Your Business Cards
How to Stay Out of Spam Filters AND Run a Successful Email Marketing Campaign
4 Time-Saving Ways to Generate More Online Sales via Email
The Secret Source of Never-Ending Customers and Clients
How to Successfully Localize Your Business
Use Google+ And Improve Your Search Engine Rankings

This article is provided here for your business education and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or through our website so that we can help you think through your objectives and propose the best solution for your needs and your budget.

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Video Introduction
| Graphic and Web Design Site | Online Printing Site

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

We’d like to know: What’s your take on the success of your Internet marketing?

This year, web design tops all other internet marketing trends.

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In an article from Startup Nation, they list 13 trends for 2013. Web design is listed first, followed by  five items that depend totally on graphic and web design. It’s clear that excellence in web design is finally taking center stage in Internet marketing circles as more and more users prefer visual marketing over plain text-based marketing. With the rise in popularity of image-based sites like Pinterest an Instagram, they join the already established video sharing sites like Youtube and Vimeo.

Here are the points with further discussion presented in the Startup Nation article:

  • Design Matters
  • Marketing Goes Visual
  • Parallax Design
  • Mobile Mobile Mobile
  • Video Video Video

Visual marketing a requirement

It appears it is no longer an option for marketers to invest in visuals for their marketing materials. Attractive visuals are now a vital piece of landing page design. It’s not just about making the page look pretty, either. It’s imperative that the images and videos are integrated nicely into the marketing message. All elements must contribute to the entire user experience.

Mobile marketing

Marketing in 2013 means having pages that are friendly for all possible devices. This, too, is no longer an option. In 2012, there were early adopters of responsive design and mobile-specific web pages. Now, businesses must choose or else be seen as antiquated and unwilling to change. It is now unacceptable to have to widen the browser view in order to read text. It must be delivered readable as-is, or it goes down a few notches in the user’s mind.

Remarketing

Remarketing is not just for big brands anymore. It has now hit mainstream small businesses. In order to cut costs and improve the investment in advertising, all marketers need to consider how to capture the audience the first time so that they can continue to deliver their brand message.

A remarketing campaign can be as simple as asking for the visitor’s email address before they start their shopping cart experience. In this way, shopping cart abandonment does not have to hurt businesses as badly, as it did in the past.

Internet marketing practices continue to evolve over time, and it is always exciting to modify methodologies as consumer demand changes.

If you enjoy this article, you may also want to check out these others:

Design Your Email Newsletters with Pizazz
Using Social Media to Position Yourself as The Go To Expert
How to Get More Business by Using a QR Code on Your Business Cards
How to Stay Out of Spam Filters AND Run a Successful Email Marketing Campaign
4 Time-Saving Ways to Generate More Online Sales via Email
The Secret Source of Never-Ending Customers and Clients
How to Successfully Localize Your Business
Use Google+ And Improve Your Search Engine Rankings

This article is provided here for your business education and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Our clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.  Contact us by phone at 661-287-0017 or through our website so that we can help you think through your objectives and propose the best solution for your needs and your budget.

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Video Introduction
| Graphic and Web Design Site | Online Printing Site

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

We’d like to know: What’s your take on the success of your Internet marketing?

Although many of these free sans serif fonts are clearly more appropriate for use as display fonts, there are many in this collection that are very suitable and appropriate for headlines and body type as well.

Some of you may argue that by using free fonts, there will eventually be no incentive for font designers to create new fonts, and this is a good point. Personally, I primarily use fonts purchased through sites like Adobe, myfonts.com, or fonts.com, though I’ll occasionally search for a free font that might be appropriate for a logo or specialized project.

The fonts in this collection of free sans serif fonts were all selected by me personally. If you’ve ever selected a “free” font from another collection, only to find that there was a charge for the font, or it was to be used for personal purposes only, you’ll understand why I went to the trouble to be sure each of these are, in fact 1) free, and 2) were easy to download.

Should you find a font here that you like, you have 2 choices: 1) you can download the font directly from this site, or 2) if you prefer to see an extended example of the font, you can:

  1. Visit FontSquirrel,
  2. Search for the font by name, and
  3. You’ll be served an image just like this one:

Font-Screen-Shot

Okay… So, here are the fonts. Enjoy!

 

20-db-font

 

afta-sans-font

 

Aldo-font

 

amble-font

 

armata-font

 

ArmWrestler-font

 

asap-font

 

bebas-neue-font

 

Boston-Traffic-font

 

BP-Diet-font

 

candal-font

 

chivo-font

 

coda-font

 

Commando-font

 

cousine-font

 

cowboy-hippie-pro-font

 

CPMono_v07-font

 

Days-font

 

DejaVu-Sans-Mono-font

 

Diner-Skinny-font

 

Droid-font

 

duru-sans-font

 

Dustismo-font

 

economica-font

 

Enigmatic-font

 

exo-font

 

familiar-pro-font

 

fengardo-neue-font

 

Folks-Light-font

 

Furore-font

 

Geo-font

 

gputeks-font

 

GreatLakesNF-font

 

gudea-font

 

Helsinki-font

 

Hill-House-font

 

Holy-Ravioli-font

 

inder-font

 

jockey-one-font

 

Juice-font

 

JungleFever-font

 

Kitchen-police-font

 

Latin-Modern-Sans-font

 

League-Gothic-font

 

limelight-font

 

loaded-font

 

Luxi-Sans-font

 

Magenta-font

 

Mako-font

 

Matchbook-font

 

Matiz-font

 

mikodacs-font

 

Minotaur-font

 

Molot-font

 

muli-font

 

Myndraine-font

 

numans-font

 

nunito-font

 

Orbitron-font

 

Origicide-font

 

osp-din-font

 

oswald-font

 

oxygen-font

 

oxygen-mono-font

 

palo-alto-font

 

play-font

 

polsku-font

 

questrial-font

 

rambla-font

 

rationale-font

 

resagnicto-font

 

resagokr-font

 

reswysokr-font

 

rosario-font

 

Rothman-font

 

Salaryman-font

 

scifly-font

 

Sesquipedalian-font

 

SF-Speakeasy-font

 

shanti-font

 

sigmar-font

 

six-caps-font

 

Teen-font

 

Tiresias-Infofont-font

 

titan-one-font

 

Undercover-font

 

Utility-font

 

varela-round-font

 

Virgo-01-font

 

web-serveroff-font

 

white-rabbit-font

 

Wide-awake-font

 

WinterthurCondensed-font

 

If you’ve enjoyed this post, you might also like to check out these:

20 Free and Fresh Fonts For Your Design
40 Excellent Free Fonts for Your Collection
Ultimate Collection of Free Fonts for 2012

This article is posted here for your education, creative inspiration and enjoyment by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Professional links:
Graphic Design/Web Design | Color Printing | YouTube Introduction

Social media links:
LinkedIn | Facebook Design | Facebook Printing | Twitter

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.


© 2013 - The Sherwood Group
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