Blog Archive

Email marketing with newsletters is becoming a very important marketing tool for small and large businesses.  In fact, you’ve probably received one or more today.

 

(NOTE: Be sure to check out the 30 examples of excellent email marketing newsletters included after the discussion below.)

email marketing image

More than likely, the newsletters you’ve received came from companies that proudly present a picture of a boring corporate meeting among people you’ve never met.  The biggest problem with newsletters is that most of them just don’t have any appeal to the potential reader.  A possible reason for this phenomenon is that most newsletters are created by people who don’t really understand how to write or design reader-based newsletters. They just really don’t give a hoot about their target audience.

First Step in Newsletter Design

Corporate newsletters are an excellent tool for keeping everyone informed about the latest developments within the organization.  Email marketing with client newsletters aid in building customer loyalty and attracting new customers.  Before attempting to design either type of newsletter, there are some very important questions that must be answered, including:

  1. Who will read the newsletter?
  2. What is the main purpose of the newsletter?
  3. How can the newsletter build reader involvement?
  4. What subjects will the target audience actually read?
  5. Building Relationships

An email newsletter can be a very powerful marketing and communication tool. A newsletter with a little pizazz will help your company build a unique relationship with your audience.  They not only receive information about products or services, they will actually remember your company. Customers and potential customers enjoy newsletters that bring them value.

Make It Interesting

One of the basic fundamentals of an effective corporate or client newsletter is to make it interesting, relevant and enjoyable.  The design must be simple and clean and it must be visually appealing. A newsletter should not be a case study or thesis, but information small enough to understand and more importantly, remember.  The newsletter is the voice of your business and must reflect a distinct personality.  It doesn’t hurt to have a little sense of humor even when being totally professional seems to be the best choice.  There are many places online to review clever newsletter designs, including InspirationFeed, DesignFix and Trip Wire Magazine.

Using an Email Marketing Service

Due to the many changes in the way search engines view websites and email, it is probably not a good idea to use your business email account for email marketing. There is a good possibility that your account could be blacklisted for spamming. There are a number of reliable services to use in sending bulk emails, including Constant Contact, Vertical Response, MailChimp, and others. These companies know what they are doing and will have a much better chance of getting a newsletter in an inbox instead of a spam folder.

Here are 30 excellent examples of email marketing with newsletters for your creative inspiration:

 

Screen-Shot-2013-02-22-at-3.09.52-PM

 

Screen-Shot-2013-02-22-at-3.09.29-PM

 

Screen-Shot-2013-02-22-at-3.09.12-PM

 

Screen-Shot-2013-02-22-at-3.08.32-PM

 

Screen-Shot-2013-02-22-at-3.08.07-PM

 

Screen-Shot-2013-02-22-at-3.07.47-PM

 

Screen-Shot-2013-02-22-at-3.07.11-PM

 

Screen-Shot-2013-02-22-at-3.05.05-PM

 

Screen-Shot-2013-02-22-at-3.04.47-PM

 

Screen-Shot-2013-02-22-at-3.04.16-PM

 

Screen-Shot-2013-02-22-at-3.03.54-PM

 

Screen-Shot-2013-02-22-at-3.03.32-PM

 

Screen-Shot-2013-02-22-at-3.03.22-PM

 

Screen-Shot-2013-02-22-at-3.03.09-PM

 

Screen-Shot-2013-02-22-at-3.02.23-PM

 

Screen-Shot-2013-02-22-at-3.02.53-PM

 

Screen-Shot-2013-02-22-at-3.10.26-PM

 

Screen-Shot-2013-02-22-at-3.02.09-PM

 

Screen-Shot-2013-02-22-at-3.01.58-PM

 

Screen-Shot-2013-02-22-at-3.01.27-PM

 

Screen-Shot-2013-02-22-at-3.01.11-PM

 

Screen-Shot-2013-02-22-at-3.00.31-PM

 

Screen-Shot-2013-02-22-at-2.58.55-PM

 

Screen-Shot-2013-02-22-at-2.58.33-PM

 

Screen-Shot-2013-02-22-at-2.58.14-PM

 

Screen-Shot-2013-02-22-at-2.57.17-PM

 

Screen-Shot-2013-02-22-at-2.56.52-PM

 

Screen-Shot-2013-02-22-at-2.56.39-PM

 

Screen-Shot-2013-02-22-at-2.56.19-PM

If you enjoy this article, you may also want to check out these others:

Using Social Media to Position Yourself as The Go To Expert
How to Get More Business by Using a QR Code on Your Business Cards
How to Stay Out of Spam Filters AND Run a Successful Email Marketing Campaign
4 Time-Saving Ways to Generate More Online Sales via Email
The Secret Source of Never-Ending Customers and Clients
How to Successfully Localize Your Business
Use Google+ And Improve Your Search Engine Rankings

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Our clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.  Contact us by phone at 661-287-0017 or through our website so that we can help you think through your objectives and propose the best solution for your needs and your budget.

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Video Introduction
| Graphic and Web Design Site | Online Printing Site

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

We’d like to know: What strategies do you use for growing your business online?

Social Media has become a relevant and progressive way to share your business. Whether you are a solo, a small business, or a multi-national, to grow your business today you need to use social media.

 

140795958

Gone are the days when Facebook was used solely for showing your friends your new haircut or telling them what you ate for breakfast. YouTube is about more than sharing your child’s solo at the school music concert.

A 2012 post from searchenginwatch.com stated:

There’s absolutely no doubt that social networks continue to play an increasingly important part in many people’s lives. EMarketer predicts there will be a massive 1.43 billion social network users in 2012, representing a 19.2 percent increase over 2011 figures.

Never in the history of business advertising has there been an opportunity to reach so many people. It is important, though, that you use social media wisely to put your best face forward. The worng tweet or mis-thought FB post could be detrimental to your business.

You’ll want to take these things into consideration when using social media:

  1. Set up a social media page for your business – do not use your personal page. Create a separate personal account for that purpose.
  2. Don’t ignore posts or tweets. Always respond. You never know if you have gained a new client or lost a client.
  3. Be consistent in your message.
  4. Post regularly, but do not over post.
  5. Find appropriate groups to join that are relevant to your business to help expand your visibility.
  6. Pick your social media wisely. Make sure that you can manage the media which you have chosen.
  7. If necessary, hire a professional to set up your social media sites.

Social media is not a wave of the future. It is happening now and is a must for people who are serious about their business. Its significance in business has grown substantially with no end in sight. The challenge for businesses is to find a good balance between social media and marketing. Remember that behind the tweets, posts and videos are people, and ultimately, it is people that make business decisions.

For information on how to grow your business, contact us.

If you enjoyed this article, you may also want to check out these others:

Who Is Handling Your Social Media Campaign?
How to Successfully Localize Your Business
How To Increase Your Google Search Results Using YouTube.
Use Google+ And Improve Your Search Engine Rankings

This article is provided here for your business success and creative inspiration by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Video Introduction
| Graphic and Web Design Site | Online Printing Site

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

We’d like to know: What strategies do you use for growing your local business through Social Media?

In the early days of social media and internet marketing the job of managing that campaign often fell to the marketing employee who had the most free time during the day. Updating, liking, sharing were all fairly easy to handle when you were using just Facebook and Twitter.

 

120984901

 

Those days are gone and today an effective marketing campaign might include 5 or 6 different social media platforms with much more attention being paid to actively engaging your audience numerous times in a day, if possible.  Your Social Media Manager should be expected to plan and execute your strategy and handle customer interaction with the utmost level of customer care.

The candidate that you consider for this position should exhibit a skill set that includes:

  • Content Creator

With fresh and relevant content being the driving force behind your SEO efforts, your candidate should be able to generate this content and share it with your target audience in a straight-forward but friendly manner.  They should be able to discuss the content that they have shared as well.

  • Find Your Audience

This person should have a very clear understanding of your brand so that they can find your potential customers and engage them using social media.  They should also understand how to use keywords and marketing reports to find your targeted audience.

  • Stay Current and On Topic

Once your audience has been engaged, your Social Media Manager should respond to any initiation of conversation in a timely manner. They should stay up-to-date with your businesses current status and products so that they can effectively create a customer during their interactions.  This is a person that you should have confidence in and really trust to protect your presence on the web.

The Sherwood Group understands the marketing communication challenges that our clients have experienced and for over 30 years we have been overcoming those challenges. We are prepared to offer you the same level of support and expertise.  Contact us for more information today!

If you enjoy this article, you may also want to check out these others:

How to Get More Business by Using a QR Code on Your Business Cards
How to Successfully Localize Your Business
How To Increase Your Google Search Results Using YouTube.
Use Google+ And Improve Your Search Engine Rankings

This article is provided here for your business success and creative inspiration by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Video Introduction
| Graphic and Web Design Site | Online Printing Site

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

We’d like to know: What strategies do you use for growing your local business online?

A high school student, Drivinman687, created this 2 minute world history video. It has already scored over 7 million views since May of last year, and there’s a good reason: it’s pure excellence!

 

 

This was Drivinman687’s  final project for his high school video productions class “Cutaway Productions.”  He clearly stated that he doesn’t own the rights to the music or the images, and he’s not trying to claim them. This was simply a fun project that required hours of freely-given time. Hope you enjoy it as much as I did!

Music: Mind Heist (Yes. It’s from the movie “Inception”) by Zack Hemsey

Images: A couple of the space pictures, at 0:02, and 1:59 through 2:01 are made by the digital artist, Gary Tonge “antifanfan,” a buddy of mine who can be found on his youtube page and on his website.

If you enjoy this post, you may also want to check out these others:

Fun Television Advertising at Its Best!
From Love to Bingo in 873 Images
Motel 6 Takes a Trip Through Time

This article is provided here for your business success and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or by email so that we can help you think through your objectives and propose the best solution for your needs and your budget.

 

Social Media Links (Like us and/or Follow us at these social media sites and we’ll return the favor):

Google + | LinkedIn | Facebook Graphic/Web Design | Twitter

Please share your comments. We’d like to know your thoughts?

 

Success Ideas and Tips from Master Graphic Designer, Agustin Garza:
  • Embrace the people you work with and the people you work for.  I think they will be your friends for life. Build relationships that are meaningful.
  • Make sure that you practice your career on the basis of the things you love and that bring joy to your life.
  • Whatever you do now, websites, logos, I don’t care what you do.  Those things are just professional tracks that wiggle around in time, but the above two things will always be there.

Early Career:

It’s always fun to go back in memory, isn’t it?

After I graduated from Art Center, my first job in Mexico City was at what was then Cato Johnson, the design arm of Young & Rubicam.  Soon after I took that position I realized that my professional aspirations would be best met in the US.

I came to Los Angeles to work for Rod Dyer, and I worked for Rod doing a bunch of film and music entertainment work.

Then I moved up to San Francisco to work for SBG on projects that were more interesting to me, mostly in corporate identity and communications.

Going Into Business:

I love working with people and feel quite comfortable in creative collaboration, but I’m driven by personal goals.  I find it hard to follow.  I like to be in control of business decisions, of the type of clients and projects to engage in.

But thinking about my early beginnings makes me reflect back on the days when I decided to start my own business.  It feels like many years.  I would say that the Free Trade Agreement (NAFTA) initiative between Mexico and USA gave me the impulse I needed. It was a very hot business opportunity back in the mid-80’s.

Latin America and the US were trying to figure out how to create a more open market and that interested me a great deal.

So at the time, many of my clients were companies in the US doing business in Latin America and vice versa. I understood both cultures and found myself in a great position to offer insight to some of those companies looking for that kind of engagement in both markets.  And we did good work for that market and had great results. This gave me the confidence and the courage to carry on.

New Business Development at First:

Most of my success came from previous relationships. Most of the work, at that time certainly, and I think to a degree continues to be the case today, was built on relationships with people that placed their trust in us.  And then slowly we began to build a name, back in those days we were particularly associated with the inter-cultural arena. Which today is not exactly my business model. I would say 25% of our business would be categorized as intercultural, but the rest is more general market work.

At that time, I would say, relationships made that happen.

Business Development Today:

Is the same now. Most of our business comes from relationships. I think relationships are a critical source of business.  But you know, having said that, one must be on a constant look-out for business opportunities in the open market and try to find in them personal contacts that can leverage you in.

Often we get calls from people that have seen our work but don’t necessarily know us personally. But in general, the lighting match is a personal relationship.

People Who Have Influenced Agustin:

The most significant professional influences in my life have been the few, rare clients that I’ve worked with who have been a source of tremendous knowledge and inspiration.

As far as design influences, I would have to say probably Saul Bass and Jim Cross.

I worked on a few one-on-one projects with Saul.  But I never worked as an employee in his company, which I am very glad it worked that way because we often talked beyond the subject of the projects.  And that’s where his wisdom and great mind were most inspiring.

I never worked with Jim Cross either.  Although I would have loved to work with him, his influence has been inspiring and valuable to my design practice, very much so.

Favorite Accomplishments:

Well, there are the projects and then there are the accomplishments.

I would have to say that from a personal perspective, I am most proud of my family and friends.  I would really say that, because as an immigrant, the accomplishment of building a beautiful network of friends and family is very important because you’re here without any real infrastructure.  And you have to build your own.  And even though one’s extended family is always there for you, far away, they’re nevertheless, far away.

I’ve been married for 25 years to my partner in life and business and we have managed to build a strong family and a strong business unit, and I’m proud of that.  I think of that as the most important accomplishment.

Of course I’ve done some projects that I always enjoy talking about. One that has been a great pride is the opportunity to work on a brand identity for Mexico City and the City of Los Angeles at the same time. These are my two beloved homes.  And that would be one of my great satisfactions professionally.

On Doing Things Differently:

If I had to do it all over,  I would probably mix play with work more.  I’ve always practiced my profession with a rather formal intensity, separating the sheer joy of playing and having fun from the work process. Changing that would be something I would do differently from the beginning.

Agustin’s Thoughts on Coaches and Consultants:

I’ve never had a business coach, not because I don’t want to or have anything against that.  I just haven’t.  In terms of workshops I have done a couple of workshops.  But I have lost interest in the formulas a little bit. I haven’t really found the right match, but I tell you, I know it’s out there and I’m always open to learning.  At different times in my career, I have always thought about maybe reaching out to some program, but then I get kind of lazy or busy and not follow up.

But I would like to have an angel come down and say, “Ok, this is how you can improve your business, your productivity, your relationships with your employees, etc.”  I would love that.

Agustin’s Thoughts on The Keys to Success:

I often offer younger colleagues my thoughts.  I taught at Art Center for 11 years and I’m very involved with AIGA, so I’m constantly connecting.

I try to encourage younger colleagues to identify what makes them happy.  What gives them joy, and to weave that into their professional life.

In the design process one is obligated to research and engage deeply in the subject of the particular assignment.  This represents a great opportunity to enhance one’s knowledge and experience the things that really matter to you.

I also encourage them to connect with the people they work with, clients and co-workers alike.  Embrace their humanity.   Try to build relationships that are significant and are meaningful.

Agustin’s Toughest Challenge:

Shortly after 9/11 our business collapsed. We were deeply involved in the travel industry at the time and most of our clients went down quickly. Our cashflow went down as well and I couldn’t reinvent, or refocus, my business fast enough to preserve my team. I loved each one of them and admired their contribution, but could no longer afford to keep them, yet I mistakenly held on for longer than I could afford and fell into deep debt. Ultimately all these good people went their own way anyway. Oh well!

Outside Activities:

I’m very busy living life.  (Chuckling)  I do a lot of things.  I’m a lover of the desert so I travel to the deserts of the world, in particular the Sahara.  I do quite elaborate expeditions that last sometimes up to four weeks in the Sahara.  I love astronomy.  It’s one of my hobbies.  I run every other day.  I love art.  I have so many things that I love doing.

Advice to Someone Just Starting Out:

In our business there are so many industry tracks. There are so many ways to practice design that the only thing that brings it all together are basically two things, as I’ve already said:  Yourself and the people you work with.  That’s what matters the most.

Embrace the people you work with and the people you work for.  They can be your friends for life. Build relationships that are meaningful. Make sure that you practice your career on the basis of the things you love and that bring joy to your life.  Those are the two things. Whatever you do now, websites, logos, I don’t care what you do.  Those things are just professional tracks that wiggle around in time, but the above two things will always be there.

About Agustin

Agustin Garza has been active and influential in the design community for over 25 years. His firm, Garza Group Communications, is a leader in the field of intercultural communications, with a focus on strategic branding, position, and marketing communications for the real estate and destination markets worldwide.

Founded in 1987, Garza Group provides services for corporate, real estate/ destination, and consumer product clients, including the cities of Los Angeles and Mexico City, Jones Lang LaSalle, Catellus Development Corporation, American Express, Reichmann International, and Adheva.

Garza Group is known for effective branding solutions for cities and travel destinations, including the highly successful “See My LA” campaign that positioned Los Angeles locally and abroad, as well as some of Mexico City’s most compelling cultural tourism promotions. The firm’s pioneering marketing campaign for the 1991 Mexico Eclipse became Mexico’s first integrated advertising campaign to enter the permanent collection of the National Library of Congress.

Agustin Garza was born and raised in Mexico City. He taught Communication Design at Art Center College of Design for over a decade and was a founding professor of the school’s European campus. Mr. Garza served as president of the Los Angeles chapter of AIGA and is a member of Quórum (The Design Council of Mexico).


Interview by Will Sherwood, MA, MSP
CEO/Chief Creative Officer
The Sherwood Group, Graphic Design / Web Design

24402 Vista Ridge Drive
Santa Clarita, CA 91355

Follow Will Sherwood on Twitter?

Connect with Will Sherwood on LinkedIn
The Sherwood Group’s Facebook page
Will Sherwood’s Facebook page
The Sherwood Group’s website

Now I have to admit, that when watching the 2013 Super Bowl Advertising, I intentionally looked for the ads that stood out the most.

I wasn’t looking for the best consumer interactivity, though Coke did a good job of that, and I certainly wasn’t expecting to be so grossed out by the GoDaddy ad that nearly brought up the chips and dip I had been enjoying to that point. I was merely looking for the most memorable, though there were many. Still, only a couple stood out in my mind after the game was over.

Here then, are my 3 clear favorites among the mostly excellent 2013 Super Bowl ads.

This was probably the cutest ad of the day, though I’m not sure who will remember that it’s for the car company Kia: ‘Space Babies’

 

Before its release the “Coke Chase” ad (below) was criticized for its portrayal of arabs. That didn’t bother me, though. I thought it was a fun chase.

 

Here’s another one that I couldn’t remember who it was for, but for the “Rock” who stood out in my mind long after the game had ended: Milk Mustache.

 

There was also this great ad by Calvin Klein, obviously for the women in the audience. Though I know there are probably lots of male viewers who presumed that by wearing Calvin Klein underwear, they would have a body like this model. Concept 2013

 

Then there was the gross-out of the day from GoDaddy. Need I say more? “Perfect Match”

Let us know your most and least favorites in the comments below.

If you enjoy this post, you might also enjoy:

Showcase of Creative Magazine Covers
45 Fun and Creative Examples of Print Advertising
35 Amazing Ads Created in Photoshop
55 Business Card Designs for Your Creative Inspiration (With Tutorials)
40 VERY Cool Examples of Concept Art

This article is presented here for your education, inspiration and enjoyment by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Comments: What were your favorite ads? Least favorite ads. Please let us know in the comments box below. Also, here’s a complete list, thanks to the Washington Post. Can also view them on YouTube.com.

 

The Nelson Mandela Memorial consists of 50 thirty foot high, steel plates that were laser-cut and planted in the ground. It was designed and constructed for the Apartheid Museum in honor of the 50th anniversary of the capture and arrest of Nelson Mandela on August 6, 1962. This memorial celebrates one of the world’s greatest human rights activists.

 

After his arrest, Mandela was incarcerated for 27 years. During the entire time he refused to compromise his political views despite pressure from the South African government and others. While in prison, Mandela’s reputation steadily grew, and he became widely accepted as the most significant black leader in South Africa. He also became a powerful symbol of resistance as the anti-apartheid movement gained momentum.

After his release in 1990, he dedicated himself to the continuation of his life’s work, striving to attain the human rights goals that he and others had set out for themselves almost 40 years earlier. Mandela was elected President of the ANC in 1991 at their first national conference since the organization had been banned in 1960. His lifelong friend and colleague, Oliver Tambo, was elected the organization’s National Chairperson.

Mandela was awarded the Nobel Peace Prize in 1993 for his work.

When a visitor stands at a particular point, the columns show the viewer Nelson Mandela’s image!

ATT00014

ATT00017

ATT00020

ATT00023

ATT00026

Credits on this project:

Sculptor: Marco Cianfanelli of Johannesburg, studied Fine Art at Wits.

If you enjoy this post, you may also want to check out these others:

Fun Television Advertising at Its Best!
From Love to Bingo in 873 Images
Motel 6 Takes a Trip Through Time
34 Excellent Print Ads for Your Creative Inspiration
40 VERY Cool Examples of Concept Art

This article is presented here for your education, inspiration and enjoyment by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Professional links:
Graphic Design/Web Design | Color Printing | YouTube Introduction

Social media links:
LinkedIn | Facebook Design | Facebook Printing | Twitter

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

 


© 2013 - The Sherwood Group
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×