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Colgate has created an ingenious advertising campaign to promote their dental floss, but before we discuss the main detail in these images, we’ll will let you check them out first. . . .

 

Colgate-ad-1

 

Colgate-ad-2

 

Colgate-floss-ad-3

All right, now that you have had time to check out the images, in the first one you will now notice that she has one finger too many in her hand, in the second one a phantom arm is floating there, and in the third one the man has only one ear…

The campaign attained its purpose, not only because it proved that food on your teeth draws more attention than any physical defect, but also because subtle changes like these create buzz when folks start telling their friends about the discrepancies.

If you enjoy this post, you might also enjoy:

Showcase of Creative Magazine Covers
45 Fun and Creative Examples of Print Advertising
35 Amazing Ads Created in Photoshop
55 Business Card Designs for Your Creative Inspiration (With Tutorials)
40 VERY Cool Examples of Concept Art

This article is presented here for your education, inspiration and enjoyment by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

After you graduate from a graphic design program or school, your next goal of landing a full-time job or promoting yourself as a design freelancer can be difficult. A representation of your experience digitally is the first step for establishing your presence in the design industry. Physical resumes and hardcopy work samples are archaic, and employers need visuals before agreeing to accept any design services. As you enter into the graphic design job market, create an online portfolio, blog and/or website that displays your best work.

 

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Finding Your Niche

Secure your identity and brand in the graphic design community by finding your niche. Determine your areas of expertise, and then promote your skill set by showcasing your work samples on a high-quality digital space. Whether you’re searching for a full-time position with a company or trying to garner freelance projects, establish an online portfolio that clarifies what your talents are and how your niche-specific product can enhance a business. Graphic design website Mishes.com identifies various types of graphic designers.

Hone your skills, narrow your scope and define yourself as a professional creative in any of the following fields:

  • Editorial: Specialist in InDesign, typography and the organization of aesthetic elements for publications
  • Mobile: Specialist in Photoshop, Illustrator, HTML, CSS, Web standards and usability
  • Photography Illustration: Specialist in composition, lighting, color, texture and style
  • 3D Animation: Specialist in the duality of creativity and technicality; understanding of Maya, After Effects, 3d Max and Adobe Flash, according to Mishes.com
  • Corporative: Specialist in creating design products based on client needs and corporate strategies; e,g, company manuals, logos and digital products

 

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Perfecting & Promoting Your Digital Portfolio

SmashingMagazine.com recommends that designers include a logo and tagline on a website as an introduction to the brand, talent and vision. Create a concise and snappy tagline that effectively summarizes what you can offer. Make sure that visitors can quickly and easily access live versions of your previous work as superior-quality images. Integrate a slideshow that encompasses a diverse range of your favorite projects. As long as your portfolio page is visually clean and organized, feel free to add a short description and testimonials for your projects. Include other sections such as recent work that showcases your latest projects or a blog that chronicles non-work, personal design pursuits.

SmashingMagazine.com also provides the following design portfolio pitfalls to watch out for:

  • Visual chaos or obfuscation: Let good content speak for itself and display it prominently; less is more
  • Cluttered information: Avoid jam-packing your website with too much information; it’s a deterrent
  • Fanciness: Keep the layout of your portfolio and navigation simple; your job is to entice employers quickly and easily

Determine the goals of your online portfolio, such as “for hire” or “networking.” Build your portfolio around your goal, minimally decorate it with aspects of your personality and then market it. Brand your resume with a hyperlink to your website and leverage social networking sites, such as Twitter, Google+ and LinkedIn. Give people the opportunity to share your projects by attaching social media buttons to individual designs. Lastly, provide contact information that’s easy to find. Whether you’re displaying Twitter and Facebook buttons or providing your telephone and email, contact info should be visible, especially since the goal of your portfolio is to communicate and connect.

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Design Your Email Newsletters with Pizazz
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How to Stay Out of Spam Filters AND Run a Successful Email Marketing Campaign
4 Time-Saving Ways to Generate More Online Sales via Email
The Secret Source of Never-Ending Customers and Clients
How to Successfully Localize Your Business
Use Google+ And Improve Your Search Engine Rankings

Debbie Cox, the author of this article, is a voice teacher, graphic designer and proud mom, Debbie loves sharing tips on exercising your voice with opera fanatics.

This article is provided here for your business education and inspiration by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Video Introduction
| Graphic and Web Design Site | Online Printing Site

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

We’d like to know: What strategies have you used for building your online design portfolio & website?

Here’s an honest to goodness, new Wile E. Coyote Roadrunner Cartoon made with today’s computer animation technology (but retaining all of the old humor that we’ve grown to love).

 

This is the first Roadrunner cartoon done with computer graphics. As many of you know, lots can be done with computer graphics and far less expensively than with those old hand style drawn animations.

In this cartoon, the computer graphics are excellent, and the video still has all the original Roadrunner fun, and it’s 3 minutes of laugh-out-loud fun! Be sure to go to “full screen” mode. Enjoy!!

Roadrunner-2

If you enjoy this post, you may also want to check out these others:

Fun Television Advertising at Its Best!
From Love to Bingo in 873 Images
Motel 6 Takes a Trip Through Time
34 Excellent Print Ads for Your Creative Inspiration
40 VERY Cool Examples of Concept Art

This article is presented here for your inspiration and enjoyment by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Professional links:
Graphic Design/Web Design | Color Printing | YouTube Introduction

Social media links:
LinkedIn | Facebook Design | Facebook Printing | Twitter

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

 

It’s amazing to think that these samples of old advertising portrayed doctors recommending smoking and tapeworms to lose weight, or implying that women were expected to exclusively be wives, mothers and home-makers.

As you review the sample print ads shown below, you may find yourself thinking how far we’ve progressed as a society, and you would certainly be right. It’s amazing when one notes how much has changed in such a relatively short period of time, not only in the messages within the ads but also in the production techniques used. Some of these early ads were created for letterpress and rotogravure printing processes. It’s only been since the 1990’s that the majority of ads are produced for offset printing on desktop computers.

Perhaps my favorite is the cigarette headline: “Blow in her face and she’ll follow you anywhere.” (shown below.) I mean REALLY, did those early ad guys (and they were all guys) really believe this would work?

If you enjoy this post, you might also enjoy:

Showcase of Creative Magazine Covers
Fun and Creative Examples of Print Advertising
35 Amazing Ads Created in Photoshop
55 Business Card Designs for Your Creative Inspiration (With Tutorials)
40 VERY Cool Examples of Concept Art

cocaine

hoover

kenwood

colt

motorola

total

cruies

van-heusen

thorazine

skin

subaru

blatz

chesterfield

marlboro

revolvers

computer

dormeyer

kelloggs

tipalet

coffee

7up

katsup

camels

coke

lucky-strike

This article is presented here for your education, inspiration and enjoyment by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

This is a fun animation showing some of the worlds best architecture.

It is an alphabetical listing of some of the worlds most prominent architects with a clever rendering of their best known buildings. Unfortunately, many of the architects’ best work had to be left out since the animators could use only project one for each letter of the alphabet. Still this is a fun and excellent review of some of the worlds best creative talent, and hopefully will serve as great creative and design inspiration for you on an upcoming project.

 

If you enjoy this post, you may also want to check out these others:

Fun Television Advertising at Its Best!
From Love to Bingo in 873 Images
Motel 6 Takes a Trip Through Time
34 Excellent Print Ads for Your Creative Inspiration
40 VERY Cool Examples of Concept Art

Credits on this project:

Art Director: Federico Gonzalez
Concept and Animation: Federico Gonzalez & Andrea Stinga
Music: The Butterfly from Eugene C.Rose and George Ruble
Check out the alphabetical list of the buildings here: http://vimeo.com/56974716#.

This article is presented here for your education, inspiration and enjoyment by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Professional links:
Graphic Design/Web Design | Color Printing | YouTube Introduction

Social media links:
LinkedIn | Facebook Design | Facebook Printing | Twitter

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

 

Adrian Chesterman came to my attention several years ago through the creative resource agency, Carole Newman & Associates, when my firm was looking for someone who could retouch tires for one of our clients. It was only after we had been working with him for some time that we became aware of the tremendous scope and the creative inspiration available from this master illustrator.

I decided it was about time to share some of his work here after I had posted one of his projects on my Facebook business page, the princess and the unicorn (shown just below), and it was deluged with “likes” and comments from many of my FB friends, especially the ladies.

If you enjoy what you see here, you can check out more of Adrian’s work at adrianchesterman.com, and please be sure to contact Carole Newman to work with Adrian or to explore other creative options.

Princess and the Unicorn

Adrian Chesterman studied fine art at Norwich School of Art and illustration at the Royal College of Art in Kensington, London. Since leaving the R.C.A. Chesterman has worked in nearly every sphere of the art world. “Someone who wants to spend his life working solely as an artist has to be a Jack-of-all-arts and spread himself very thinly across to world looking for commissions.”

The Wizard

Chesterman started with an illustration technique of his own invention which employs airbrush and painted gouache and acrylic inks on artboard or canvas. This technique won commissions from around the world not to mention a few prizes including the Gold mecanorma award in Paris in 1989, but around the turn of the millennia Chesterman switched to digital illustration. “I saw the pixelated light and there was no turning back. Of course I still paint and draw as much as possible as it is the only way to keep the artist’s eye sharp. Computers make mistakes, only the artist’s eye can really see the visual truth.”

Dinoscene S

As an illustrator he has worked for just about everyone, on just about everything, just about everywhere. From film Publicity art for Stephen Spielberg in Los Angeles, to stage-set art for Andrew Lloyd-Weber in Frankfurt. Advertising commissions for Coca Cola in Atlanta, Singapore Airlines in Singapore, Busch Beer in St. Louis, Pioneer in Paris, Seaworld in Orlando, Ralph magazine in Sidney and Southern Sun hotels in Capetown. “Not forgetting Rolls-Royce in Derby, and the Mars corporation in Slough… in case this was starting to sound too glamorous.”

Mankind

Chesterman has illustrated book covers for Jackie Collins, Jack Higgins and Dick Francis, a science-fiction series for Penguin, many books on dinosaurs and a children’s encyclopedia amongst innumerable others. He has illustrated many music album covers including ‘Bomber’ for Motorhead and ‘The Road to Hell’ for Chris Rea, produced an animated music video for the Eurythmics and even built and painted a skull and crossbones shaped guitar for Adam and the Ants. “Although they never paid… me so after two years I took it back after one of their concerts and I still have it hanging on my wall.”

ParadiseBay

Portraiture is another of Chesterman’s artistic directions. Previous Commissioners include Prince Adan Czartoryski-Bourbon, the cousin of King Juan Carlos of Spain’, Mikael Baryshnikov the ballet dancer, A certain captain in the Welsh Guards, a few Hollywood actors, innumerable children, cats, dogs and a horse called George. “Oh… and a nude portrait of ‘Wolf’, the T.V. ‘gladiator’, that somehow ended up on page 5 of a national daily newspaper, but the less said about that, the better.”

Mermaid Island

Murals have made an enjoyable variant in Chesterman’s artistic odyssey. It is usually a huge operation involving at least two assistants and a lot of equipment. “We’ve created murals from Twickenham stadium to mansions in Marbella, from boardrooms in the city to swimming pools in Los Angeles, although I have to remember not to step back to admire my work when I’m up the ladder”.

Farm

Chesterman had his first exhibition of paintings at Liberty’s in London’s Regent Street while still at college, progressing to exhibitions in the Pompidou centre in Paris and Gallerie Schémes in Lille, France, the International Contemporary Art Fair, Spinks, Kensington Town Hall and the BBC centre also in London, the Batey gallery in Singapore, the Madison gallery in Los Angeles and numerous exhibitions in Spain. He has appeared on The Riverside Show, 01 for London, Artrage and other Arts programs in the U.K. as well as many T.V. appearances in Spain. “The occasional exhibition is great fun… but they usually turn out to be little more than a good party with a few pictures on the wall.”

Pirates S

Teaching is yet another artistic discipline to which Chesterman has turned his hand. He has lectured at Chelsea, Ealing and Wolverhampton Schools of Art in the UK and Marbella College of Design in Spain, but prefers the solitude of creativity. “Teaching is basically long periods of boredom waiting for the students to make it back from lunch… broken by short flurries of tuition so intensive they leave you completely exhausted.”

Dragon and Fairy

Chesterman lives in Andalucia in Spain and has also been designing gardens and parks for the rich and the famous. “I love designing gardens… When I’m painting a picture or a mural I am usually copying nature, but when I’m designing a garden I’m working with nature as my paint box.”

London 2050

Chesterman considers that his creative zenith has just been achieved with the recent completion of a highly controversial book called God And Bad. This is a tough, satirical and humerous look at what ‘God’ would have to say to the human race today. It is written and fully illustrated by Chesterman to appeal to the young adult market and is hopefully going to offend just about everyone on the planet. “Take a look at www.godandbad.com… but don’t say you haven’t been warned!”

Nintendo game S

Arctic Night S

Waterhole S

If you enjoy this post, you may also want to check out these others:

34 Excellent Print Ads for Your Creative Inspiration
40 VERY Cool Examples of Concept Art
So You Think Your Brochure is Unique?
30 Creative Examples of Poster Designs Using Typography

This article is presented here for your education, inspiration and enjoyment by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Professional links:
Graphic Design/Web Design | Color Printing | YouTube Introduction

Social media links:
LinkedIn | Facebook Design | Facebook Printing | Twitter

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.


© 2013 - The Sherwood Group
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